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1
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Przepis nie tylko na telewizję. Strategia rozwoju koncernu ITI

100%
Dzierżyńska J.
Rocznik Bibliologiczno-Prasoznawczy
|
2011
|
vol. 14
|
issue 3
149-164
EN
The article portrays the analysis of the ITI company's development strategy. The author recalls the modest beginings of the company in the 1980s of the XX century and presents it with a basis, above all, on investment in television, dynamic growth in twenty subsequent years. The author comes to the conclusion that the recipe for success was diversification of the company's activities which currently exerts a significant impact on the model of spending leisure time and entertainment for the Poles. Several investments in the various sectors of the entertainment industry guarantee the ITI company a stable future regardless of changes in the taste of Poles. Its leading role within the multimedia scope is not weakened even by the huge, amounting to 350 million Euro company debt since company value and the magnitude of the turnover are kept at par.
2

Tabloidyzacja języka informacji telewizyjnej

80%
Janus J.
Oblicza Komunikacji
|
2010
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vol. 3
161-175
EN
The development of mass media caused a situation where television became a main carrier of linguistic patterns. The aim of this article is to analyse the specific change of television information, which created a new genre — infotainment — programme with a mixture of news and entertainment features. The television is described as a tabloid or trash tv. It is some kind of informal, fast food language, which is easy to digest for viewers.
3
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Pod presją polityki. Nowelizacje ustawy o radiofonii i telewizji

80%
Mielczarek T.
Rocznik Bibliologiczno-Prasoznawczy
|
2011
|
vol. 14
|
issue 3
135-147
EN
The author was of the assumption that the activities of the electronic media (radio broadcasting and television) constitute one of the most significant aspects of polish culture, economy and medial system. Cognizance was also taken of the fact that the importance and role of the polish electronic media do not differ, to a great extent, from what obtains in the other European countries. The distinctive feature of the polish medial system, however, is the absence of an up to date law on radio broadcasting and television. There is lack of a regulating law in Poland which would not only have outlined the key aspects necessary for the functioning of these media but would have anticipated them as well. The author came to the conclusion that the current mandatory law on radio broadcasting and television is an incoherent and obsolete legal act. At the same time it became one of the basic instruments for the runninig of the public media. A great number of amendments were only designed to address short-term political issues. The attention of the decision makers was focused on personal matters. Politicians were not interested in substantative changes in law modernization and this was due only to the implementation of the European law which came into effect after a considerable delay.
4

Rodzina w świecie mediów. Od infotainment do infantylizmu

70%
Baczyński A.
Studia Socialia Cracoviensia
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2009
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issue 1
13-24
EN
The family in the media. From infotainment to infantilism. In the eyes of reliable journalism infotainment has become almost synonymous with professional degradation, pursuit of sensationalism, or trivialization or superficial treatment of problems. The present study is an attempt to answer the question whether the infotainment culture affects the life of a contemporary family, whether it leaves its mark in the process of children and teenagers education, whether it shapes a vision of events, a vision of the world, human attitudes; last but not least, whether it has any influence upon decisions, everyday choices faced by members of families, and if so – how does it influence them?
5
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BEDNÁRIKOVA KAVIAREŇ LÝRA AKO PALIMPSEST, DIALÓG I REKONTEXTUALIZÁCIA DIEL DOBROSLAVA CHROBÁKA

70%
Dudková J.
Slovenské divadlo (Slovak Theatre)
|
2022
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vol. 70
|
issue 1
76 - 90
EN
The study focuses on the textual analysis of Jozef Bednárik’s television film Kaviareň Lýra [Lyra Café] (1992) and on its comparison with the two literary model texts by Dobroslav Chrobák, which the film picks up on and on which it is based. The authoress pinpoints the dialogical relationship between the two text models and their television adaptation, as well as the recontextualisation of the literary source texts in the context of a different time period, while refuting the notions of undue sentimentality attributed to Bednárik’s television adaptation by other authors. The study draws on contemporary theories of adaptation, particularly as a palimpsest (Linda Hutcheon) and a dialogue with the model text, or as a version of a unified work (John Bryant).
6
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Il linguaggio politico della Seconda Repubblica

70%
Jačová Z.
Linguistica Pragensia
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2011
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vol. 21
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issue 1
33-46
EN
The article points out the importance of the turnabout of the 90s in Italy, in connection with political language. Particularly it stresses the formation of a new language inventory aimed at the creation of a more accessible and colloquial form of verbal communication. In this innovative process the most important role was played by television. Special emphasis is put on the fact that the crucial role in this complex innovative language process (linked with the most recent civilization trends) that overreaches the sphere of language and directly involves the domain of media communication and communication science, was played by the Italian Prime minister Silvio Berlusconi.
7
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ANESTETICKÝ ÚČINOK TELEVÍZNEHO SPRAVODAJSTVA

70%
Peknušiaková E.
ESPES
|
2016
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vol. 5
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issue 1
46 – 56
EN
The contribution refers to the current trend in the TV news production of the two Slovak commercial TV stations, which becomes the dominant image text in. Problematic is not only the quantity of visuals components in news spots, but also their frequency with consequent of receptionist resignation on information complexity.
8

Media w rodzinie

70%
Zasępa T., Oleksak P.
Studia Socialia Cracoviensia
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2009
|
issue 1
25-35
EN
The media in the family. Television has become a source and cause of various problems in our communities and families. Numerous articles, books, studies and presentations advance the thesis that television exerts a negative influence. The present study endeavors to focus on a responsible use of television while pointing at the need for an integrated education for the use of television programs within family. The study draws attention to objectives that are necessary in the education process as well as means serving to fulfill them and methods thereof.
9

News Values in Slovak Television News

70%
Greguš Ľ., Mináriková J.
Communication Today
|
2016
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vol. 7
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issue 2
78–89
EN
Television news – and journalistic information included in it – may be rightfully seen as one of the main constitutional elements of journalism. Considering contemporary conditions of the globalised information society, diversity of information sources and pluralism related to information dissemination, we have to focus mainly on media content associated with journalistic products. The text aims to deal with news values – more specifically, with their occurrence and application in the context of evening (main) TV news programmes which are broadcast by Slovak nationwide broadcasters. The theoretical part of the article discusses related media theories and basic normative demands that are linked to creative journalistic work. The authors also place emphasis on various definitions of news values and discuss them from the viewpoints of journalism and newsmaking development and also in terms of technological improvements related to contemporary mass media communication. Besides offering an overview on the theoretical outlines of the given topic, the authors aim to present results of own research. The inquiry was conducted in order to address the issue of news values associated with TV news contents created by selected commercial and public broadcasters. The research is based on the method of quantitative content analysis. In total 1120 TV news contributions were analysed during three deliberately selected weeks – their overall length reached 32 hours 32 minutes and 34 seconds. The research results helped the authors to better understand the current trends in news-making – i.e. the implementation of news values as well as quality, balance and relevance of the news content mediated through evening TV news programmes.
10
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CULTURAL PROGRAMMES POSITIONING AS AN ELEMENT OF PUBLIC SERVICE TELEVISION MISSION IN NRK BASED ON ANALYSIS OF THE PROGRAMME OFFER IN 2009 (Polish title below)

70%
Chacinska M.
|
2011
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vol. 10
|
issue 1
185-201
EN
(Polish title: Miejsce programow kulturalnych jako elementu misji norweskiej telewizji publicznej NRK na przykladzie analizy oferty programowej z roku 2009). At the beginning of 2010 the culture editor of the Norwegian newspaper Aftenposten called the Norwegian television NRK 'the best public service broadcaster in the world' and 'the biggest and most important Norwegian cultural institution'. The article is an attempt to verify this statement through identifying the place of cultural programmes in NRK schedule in 2009. The author analyses how the cultural mission is described in current legal documents concerning Norwegian public service media mission. Furthermore the article is an attempt to identify how NRK defines cultural programmes and how it classifies them. In the second part of the article the author analyses the television programme of NRK1 and NRK2 in 2009, and presents the results of a more detailed analysis of selected three weeks of that year concerning the execution of its cultural mission.
11

Zjawisko przemocy w telewizji i jej wpływ na małoletnich

61%
Barzycka A.
Studia Socialia Cracoviensia
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2009
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issue 1
47-55
EN
Violence in television and its influence upon people under 18. Commonly observed aggressiveness and the growing number of juvenile delinquents as well as reports on children bullying other children make it necessary to seriously challenge the problem of the influence of TV violence upon children and adolescents. The analyses presented herein are an attempt to look at the relation from a psychological and pedagogical perspective.
12

MEDIA AND JOURNALISM IN THE OPINION OF 'TYGODNIK POWSZECHNY' WEEKLY (IN THE CONTEXT OF THE ROUND TABLE) (Media i dziennikarstwo w opinii 'Tygodnika Powszechnego' (w kontekscie obrad Okraglego Stolu))

61%
Sonczyk W.
Rocznik Historii Prasy Polskiej
|
2008
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vol. 11
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issue 1-2(21-22)
151-174
EN
The article discusses the main challenges concerning the future of the Polish media system as covered by 'Tygodnik Powszechny' weekly shortly before and during the Round Table discussions, particularly those of the Mass Media Sub-Committee.
13

VIZUÁLNE FIGURATÍVNE PROSTRIEDKY V TELEVÍZNEJ REKLAME NA FARMACEUTICKÉ PRODUKTY

61%
Lalík I.
Motus in verbo: časopis mladej vedeckej generácie
|
2015
|
vol. 4
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issue 1
26 – 33
EN
Submitted paper is aimed to present an overview of visual imagery used in the television advertising of pharmaceutical products. With brief description of the nature of television adverts, persuasive means and figurativeness the paper further introduces the possibilities of visual imagery in advertising. The focus is mainly on metaphors, personification (seen as a subtype of metaphor), simile and hyperbole. These are the most used means to persuade percipients of television adverts in general. As demonstrated on chosen examples, these figurative means work fine in the television adverts of pharmaceutical products as well – especially personification of bacteria, viruses, phlegm just as symptoms, vitamins and medicines; metaphors of fight/war between illness and medicines; similes of tangles and crumps; hyperboles of symptoms and recovery etc. Examples with short description of advert (story, scene, narrative) and analysis of figures used are provided to support a better understanding of the topic.
14
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Wielość wartości dostrzeganych w filmach przyrodniczych przez studentów

61%
Wiatrowska L.
Rocznik Lubuski
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2010
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vol. 36
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issue 1
173-184
EN
Mass media, as a generally available means of transfer, have the possibility to influence human personality, because of their diverse program themes. Natural scientific films are nowadays really popular to watch. Animal lifestyles are shown in them in a natural way. It is interesting, surprising, intriguing, and shocking. They generate a whole spectrum of values, attitudes or behavior types, which not always have a positive effect on the human psyche. They also evoke emotions which are dysfunctional, like fear, sadness, hatred, or anger. In present days also another type of influence caused by these films has emerged, and that is therapy.
15
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ČO SI O AUDIOVIZUÁLNOM FONDE A RTVS MYSLIA PRODUCENTI?: ŠTÚDIA POĽA SÚČASNÉHO SLOVENSKÉHO DISTRIBUČNÉHO DOKUMENTU

61%
Vlček M.
Slovenské divadlo (Slovak Theatre)
|
2021
|
vol. 69
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issue 2
191 – 205
EN
This study analyses the field of Slovak documentary films for cinemas based on ten interviews conducted with producers in 2018 and 2019. It offers a classification of producers based on their primary focus and tries to explain the motivations of the directors to produce their own documentaries and the fact that they later give up this aim and shift to the production of the movies directed by their colleagues. The study also includes an analysis of the producers’ attitudes towards the two most influential institutions in the field: the Slovak Audio-visual Fund and the Radio and Television of Slovakia. Finally, the author presents a model of the field and the trajectories of the producers from their entry into the field: gaining and consolidating their position with greater autonomy, taking up positions in institutions that are most relevant for the field, remaining in marginal positions, and choosing less standard tactics.
16

THE PERSON IN THE CONTEMPORARY POLISH DOCUMENTARY FILM (Osoba we wspolczesnym polskim filmie dokumentalnym)

61%
Sosnowska J.
Biuletyn Edukacji Medialnej
|
2011
|
issue 1
38-46
EN
Article raises a very important problem of person in a documentary. The document touches the film because no fictional characters, movie characters, but specific individuals. The article is presented views on the relationship of documentary director-hero genre and ethical dimension. Before 1989, a man marked the citizen - state representative, who should not much differ from the rest of society. Political changes in Poland have changed the way of looking at man and how filming his fate. There are many films including historical theses, which from the perspective of a single show past or current situation in Poland.
17
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Rodzinna edukacja telewizyjna

61%
Smyl W.
Roczniki Nauk Społecznych
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2011
|
vol. 3(39)
159-175
EN
Forming skills of appropriate reception of television transmission is a matter of great importance. Family is first and fundamental link that have an effect in shaping media competences of a child. It is a parents responsibility to help the child, since the youngest years, in proper shaping of his relationship with television. How the youngest recipient will use television, not only in the childhood, but also in the adult life depends on how long and how much work parents spend on preparation child to reception of the television. Child, since the youngest years, should be prepared to critical, active and creative use of television. Education with the youngest recipients above-mentioned media competences should become essence of family television education.
18

Social Media Tools for TV Programmes Promotion

61%
KITSA M., MUDRA I.
Communication Today
|
2018
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vol. 9
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issue 2
56–73
EN
Social media are an important opportunity for communication and an efficient media promotion tool. Intelligent use of social media tools to promote media content helps to increase site traffic, build mass media image, and increase its reach. Today, the majority of young and adult viewers of the ‘traditional’ television get information from the social media first. According to our previous surveys, social media are the source, from which modern society get the information in the first place, and only after a working day watch TV to get the full picture of affairs. That is why, it is very important for “television” in the traditional meaning of this word to popularise itself through the social media. The most efficient methods of TV promotion via social media are personalisation, hosting news on social media, posting video, audio and photo materials, live broadcasting, direct communication with social network readers (users), etc. It is also very important to popularise both a TV channel’s website and programming. Every year social networks are becoming more and more popular with businessmen and media managers alike. Managers of the most popular TV channels have already appreciated the positive trends of using social networks because social media promotion tools help to boost TV programmes’ recognition and the audiences’ awareness of them.
19

Television News as an Information Source and Its Perception in Slovakia

51%
VIŠŇOVSKÝ J., GREGUŠ Ľ., MINÁRIKOVÁ J., KUBÍKOVÁ K.
Communication Today
|
2019
|
vol. 10
|
issue 1
40–61
EN
Television news reporting is one of the most significant information sources, through which the media audiences get acquainted with the current affairs related to all aspects of social life in order to understand them. The research study focuses on the issue of news perception and its interpretation by the recipients with emphasis put on acquiring new information. The theoretical outlines of the study reflect on specific demands and expectations of the society associated with TV news, as well as on today’s television audiences, the process of news perception and its determinants. The authors also offer results of their own research inquiry into television news reporting that aim to define the meaning of news in terms of everyday lives of its recipients, stressing out its information and educational function bound to social demands associated with media. This topic is also related to the recipients’ ability to ‘decode’ pieces of news and acquire the necessary information. The research was conducted by combining various research methods and tools – focus groups, standardised questionnaire surveys and a quantitative content analysis of selected news stories (in total 120 respondents were involved). The researchers used the selected research material consisting of news stories broadcast by Slovak commercial television station TV Markiza to examine the respondents’ ability to interpret news coverage with regard to its function as an information source.
20

THE PRAGMATISM OF HYBRIDISATION LOGIC OF TELEVISION NEWS IN SLOVAKIA

51%
HUDÍKOVÁ Z., PRAVDOVÁ H., GAŽICOVÁ A.
Communication Today
|
2020
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vol. 11
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issue 1
90 – 124
EN
Within this study, the authors resolve the issue of the hybridisation of journalistic production in electronic media and specifically in television. Hybridisation has fully expanded into print and online media as well. The authors determine whether this phenomenon is present in television news and to what extent. They see hybridisation as a consequence of multiple factors, including social and political conditions, commercialisation, the market environment, technological developments, topic recycling, and changes in lifestyle and rhythm. All have had an impact on newsroom strategies, working behaviour, methods of journalistic production and changes in perception stereotypes. The decision was made to investigate the phenomenon of hybridisation of news production by monitoring the occurrence of specific elements of analytical and fictional current affairs in news formats, specifically the main news programmes on selected Slovak television stations. The occurrence of these elements is evaluated in the context of genre, topicality and territoriality. The findings are synthesised in connection with presentation in both the public and commercial media space.
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