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  1. 2 Studia Psychologica

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  1. 1 Oleksiy P.

  2. 1 Polunin O.

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  1. 1 2014

  2. 1 2011

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1

FIRST- AND THIRD-PERSON PERSPECTIVES ON A MONETARY SAVINGS PROPOSITION MADE IN THE FUTURE TIME MODE

100%
Polunin O.
Studia Psychologica
|
2014
|
vol. 56
|
issue 4
253 – 265
EN
The research study reveals a subjective readiness to wait for an advertised monetary savings presented from the first- and third-person perspectives. The properties of simple waiting were studied in relation to the personal perspective on savings proposition and the level of monetary savings. Findings for the first-person perspective replicate our previous results, the propositions in the present time mode with high and low relative savings have high preference and lead to the framing effect, similar to the one described by Tversky and Kahneman (1981). When they are formulated in the future time, both of them loose their attractiveness because of the need of waiting. Unlike savings propositions formulated in the present time mode from the third person perspective, in this case the classical framing effect is eliminated. When the tasks are formulated from the third person perspective with a savings proposition in the future, a pronounced framing effect was found. This result is attributed to the differential impact of waiting time on the propositions with different levels of relative savings. The discrepancy found by this study is the key property of the differentiation between the first- and the third-person perspectives in terms of waiting for a savings proposition made in the future.
2

TEMPORAL PROCESSES IN TOPICAL MENTAL ACCOUNTING

100%
Oleksiy P.
Studia Psychologica
|
2011
|
vol. 53
|
issue 3
275-291
EN
The present study deals with temporal processes which are essential for decision making in topical mental account (Thaler, 1999). The experiment focuses on temporal processes (zero-probability barrier and aging of proposition) in future time mode. It was found that the decision outcome is sensitive to both of the above. The results revealed a classical framing effect (Kahneman, Tversky, 1984) for the present and future time modes. The elimination of the framing effect for the past time mode (Polunin, 2009) was replicated and it was also found for the future time mode when aging predefines a decision outcome. The current results and the temporal processes described earlier (Polunin, 2009) provide the reasoning for an introduction of multiple temporal processes influencing a decision outcome in topical mental account.
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