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1

Renewing and New Types of Innovation

100%
Hronszky I., Fesues A.
Teorie vědy (Theory of Science)
|
2008
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vol. 17/30
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issue 1
31-49
EN
This article assesses efforts to develop 'open innovation'. First, open innovation is put in the framework of knowledge society. It is shown that the term open innovation refers to such different cases that it is better to assess them separately. Chesbrough's 'open innovation', the 'lead user' conception, the idea of 'commons-based-peer production' and 'interactive value production' is shortly explored. 'Incertitude' is overviewed as basic background that urges societal praxis to turn to open innovation. At the end the article, referring to an expert material worked out for the EC DG Research, called with abbreviation TEKSS, turns interest to extending open innovation by integrating concerned groups as innovation partners as engagement, i.e. as partners through the whole innovation process.
2
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THE USERS' MANUAL TO THE UNCONSCIOUS MIND (The Users' Manual to the Unconscious Mind)

100%
Tashiro J., Johannsdottir K., Vargas M. M., Reynaga G. B., Thorpe J.
e-mentor
|
2011
|
issue 2 (39)
90-98
EN
The authors discuss the models for effective use of computational technologies to create adaptive learning environments that are evidence-based to improve educational outcomes while authenticating the learner. Their subsequent research meanders along a complicated path that explored four areas: (1) the boundaries between the unconscious and the conscious; (2) possible use of the unconscious mind for authentication of an individual; (3) the role of the unconscious in critical knowledge gaps within education, with a specific focus on misconception development; and (4) the future of work on AI, knowledge systems, and human computer interfaces.
3

Social Media Tools for TV Programmes Promotion

75%
KITSA M., MUDRA I.
Communication Today
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2018
|
vol. 9
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issue 2
56–73
EN
Social media are an important opportunity for communication and an efficient media promotion tool. Intelligent use of social media tools to promote media content helps to increase site traffic, build mass media image, and increase its reach. Today, the majority of young and adult viewers of the ‘traditional’ television get information from the social media first. According to our previous surveys, social media are the source, from which modern society get the information in the first place, and only after a working day watch TV to get the full picture of affairs. That is why, it is very important for “television” in the traditional meaning of this word to popularise itself through the social media. The most efficient methods of TV promotion via social media are personalisation, hosting news on social media, posting video, audio and photo materials, live broadcasting, direct communication with social network readers (users), etc. It is also very important to popularise both a TV channel’s website and programming. Every year social networks are becoming more and more popular with businessmen and media managers alike. Managers of the most popular TV channels have already appreciated the positive trends of using social networks because social media promotion tools help to boost TV programmes’ recognition and the audiences’ awareness of them.
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