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Kreowanie wartości dla klienta z wykorzystaniem nowych technologii informacyjno-komunikacyjnych

100%
Frąckiewicz E.
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
|
2012
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issue 890
39-52
EN
Modern enterprises must be able to adapt to the dynamic changes that take place in their business environment. Such changes result from the expansion of modern technologies introduced in enterprises and adopted and regularly used by buyers. More and more advanced information systems, in particular the development of the Internet and mobile telephony, have significantly changed the way enterprises and individuals behave and function on the market. Generally, benefits for users are emphasised – for buyers, it is greater comfort while for enterprises it is speed and efficient operation. The results have revealed that, depending on the degree of digitalisation offered, the expectations of partners, and, consequently, the role of new technologies in value creation is different.
2

EMPIRICAL EXPLORATION OF CUSTOMER MANAGEMENT FOCUS AND ITS IMPACT ON BUSINESS PERFORMANCE

88%
Lesakova D., Rehak R.
Ekonomický časopis (Journal of Economics)
|
2020
|
vol. 68
|
issue 7
714 – 736
EN
The aim of the study is to investigate the impact of different focus in customer management strategy on business performance. Strategies investigated in the paper are IT-focused strategy, data warehouse-focused strategy, and integration-focused strategy. The effect of the strategies is examined in relation to both short-term and long-term performance. Combination of questionnaire and individual interviews was used to explore the particular dimensions of strategy focus. The sample for empirical research consisted of 195 companies from seven industry sectors in Slovakia. The findings show that different focus in strategy may bring different effects in performance outcomes. We also find that combining certain management styles may generate performance advantage.
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