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The Hont Parade Festival – a Positive Example of the Marginalised Village of Hrušov

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Koštialová K.
Národopisná revue (Journal of Ethnology)
|
2020
|
issue 3
213 - 222
EN
The study, which is result of the ethnological research conducted periodically since 2017, identifies factors which entered the process of the successful establishment of the Hont Parade Festival in Hrušov (Slovakia). At the same time, it demonstrates to what extent the festival has influenced the village and its citizens. In addition, the study outlines potential threats related to the locality and festival. Hrušov (the 2013 winner of the Village of the Year award) lies in a marginalised locality, which on one hand devalues the local community; on the other hand it motivates the local community towards social cohesion and cooperation. It appears that it is local citizens, community, exceptional leaders and generational coexistence, as well as intergenerational transmission of cultural values that constitute essential factors of the resilience against unfavourable determinants. All the abovementioned aspects can be considered to be main determinants in establishing and sustaining the festival of national importance. The festival presents a particular form of local community representation, it is a marketing tool, and it is involved in creating the image and brand of the village and region. Simultaneously, it is an important factor of the change which leads to the openness to the benefit of the village and its inhabitants. The festival brings some negative points, the main ones being the strain on the village environment and the decreasing number of inhabitants.
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