Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 5

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  Z
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Media społecznościowe w kształtowaniu wizerunku pracodawcy (w opinii różnych pokoleń)

100%
Kobylińska U., Płoszczuk E.
Marketing i Rynek
|
2021
|
issue 12
28-39
EN
A positive image of the company is one of the determinants of the success of any company. It significantly influences gaining a competitive advantage which leads to a strong position in the market. Companies that maintain a positive image build trust among regular and potential consumers. An important issue in the subject of the image of the company is the image of the company as an employer, and one of the tools for building it are social media, which in today's society play an important communication function. In order to build a more effective image of the employer, the message should be directed to the target group, defined for example by belonging to a specific generation. Employees from different generations are characterized by certain features, needs and values, so it is important that communication channels are tailored to a specific recipient. The aim of the article is to systematize knowledge in the field of the image of the company as an employer, factors shaping it and the role of social media in the process of shaping a positive image. The method of research was survey research using the CAWI technique.
PL
Pozytywny wizerunek przedsiębiorstwa jest jednym z wyznaczników sukcesu każdego przedsiębiorstwa. Istotnie wpływa na zdobycie przewagi konkurencyjnej, która prowadzi do silnej pozycji na rynku. Przedsiębiorstwa utrzymujące pozytywny wizerunek budują zaufanie nie tylko wśród klientów, ale także wśród pracowników. Ważnym zagadnieniem w tematyce wizerunku przedsiębiorstwa jest wizerunek przedsiębiorstwa jako pracodawcy, a jednym z narzędzi jego budowania są media społecznościowe, które w dzisiejszym społeczeństwie pełnią ważną funkcję komunikacyjną. W celu budowania bardziej efektywnego wizerunku pracodawcy przekaz w social mediach na temat działalności przedsiębiorstwa powinien być dostosowany do grupy docelowej, określonej na przykład przynależnością do konkretnego pokolenia. Pracownicy z różnych pokoleń charakteryzują się pewnymi cechami, potrzebami oraz wartościami, dlatego ważne jest, by kanały i formy komunikacji były dostosowane do konkretnego odbiorcy. Celem artykułu jest systematyzacja wiedzy w zakresie wizerunku przedsiębiorstwa jako pracodawcy, kształtujących go czynników i roli mediów społecznościowych w procesie kształtowania pozytywnego wizerunku. Jako metodę badań przyjęto badania sondażowe z wykorzystaniem techniki CAWI.
2
Publication available in full text mode
Content available

Pokolenie Z wkracza na rynek pracy

85%
Świerkosz-Hołysz M.
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
|
2016
|
issue 2(21)
439-447
EN
The article presents the differences between understanding of the expectations of both the employers‘ and employees‘ who represent three generations: X, Y and the youngest – Z that cooperate with each in the labour market. The author draws attention to the divergences connected with these three generations‘ expectations towards the labour and confronts them with their values. The interviews conducted with management teams and the employees as well have allowed to set challenges which business has to face due to the growing number of people in the labour market. The author also describes some of the best practices of the companies that have managed to meet them.
3

On organisation and activity of the Chemical Department of the Gas Institute (1922-1939) in Warsaw

85%
Morawski B.
Kwartalnik Historii Nauki i Techniki
|
2012
|
vol. 57
|
issue 2
111-129
EN
The Institute for Research of Chemical Weapons was created in December 1922 in Warsaw. It was subordinate to the Department of Weaponry of the Ministry of Military Affairs. Its statutory task was to conduct scientific and experimental research in the field of inventions and technical amelioration regarding anti-gas defense and production of chemical war resources. The organizer and head of the Institute until December 31, 1931 had been Lt.Col. Eng. Z. Wojnicz-Sianożęcki (1880-1940). The leading unit of the Institute was the Division of Offensive Resources (synthesis of chemical compounds) composed of research laboratories and small scale manufacturing section. At the beginning the unit conducted reconstructive work consisting in synthesis of chemical war resources of World War I, but also modifications of certain known methods of production and improvements eligible for a patent. In mid-1925 the institute’s manager won over to it two chemists: Dr. E. Gryszkiewicz-Trochimowski, a chemist, who gave up academic career at Kiev University, and I. Rabcewicz-Zubkowski, former professor of Petersburg University. E. Gryszkiewicz-Trochimowski started research in search of new compounds in the group of arsenic organic compounds. He developed original methods of synthesis and obtained a number of new arsenic organic compounds and arsenic organic compounds with fluoride of highly toxic effect. In 1933, E. Gryszkiewicz-Trochimowski worked out an original method of synthesis of phosgene oxime, which enabled its production in technical circumstances and its beginning as a new chemical war weapon. Phosgene oxime was produced in Poland under the codename TSD. After World War II, marked as CX, it found its place in arsenals of many countries. I. Rabcewicz-Zubkowski made a synthesis and studied 35 new halogen compounds and dihalogen derivatives of keto cyanide and aromatic-aliphatic keto rhodanates, as well as halogen derivatives of methyl-tetraliloketones . In the 30-s, E. Gryszkiewicz-Trochimowski with his colleagues A. Sporzyński and J. Wnuk developed a new method of synthesis of fluoroorganic compounds, which was kept secret. F/O A. Sporzyński, who served in the air force in Great Britain during World War II, passed on his research results to Cambridge University professor H. McCombie. H. McCombie submitted the classified method of fluorination of aliphatic compounds as his own and patented it (British Secret Patent). Division of Chemical Resources conducted also research on the synthesis of resources destroying durable poisons.
4

Consumers in New Millennium: Attitudes towards Adoption of New Technologies in Purchasing Process

71%
Kopaničová J., Klepochová D.
Studia Commercialia Bratislavensia
|
2016
|
vol. 9
|
issue 33
65-74
EN
The use of new technologies has brought many changes into consumer behaviour, especially into purchasing process. The aim of the article is to uncover the attitudes of different generations towards usage of new technologies in purchasing process and determine if the diffusion of innovative purchasing process is significantly different among different generations. The article presents the results of authors´ research of usage of new technologies in purchasing process, as well as attitudes towards it, among different age groups - Generation X, Y, Z and seniors. Results of hybrid research carried out by semi-structured interviews with 551 respondents show, that there are significant generational differences in all three components of attitude towards online purchase, which can be - due to its characteristics- considered the most complex use of new technologies in purchasing process. Results prove that the diffusion of innovation in the purchasing process is significantly influenced by the age group. With age the number of Innovators significantly drops and the percentage of Laggards rises. The ratio of those adopting “early” and “late” significantly changes according to age group as well. Majority of younger respondents are accepting the new technologies into purchasing process early (Innovators, Early Adopters, Early Majority). Middle-aged consumers accept the innovations proportionally - copying the Roger´s curve. Among seniors, the majority is “late” (Late Majority and Laggards).
5
Content available remote

Analityczna epistemologia religii ostatnich pięciu dekad

43%
Pepliński M.
Filo-Sofija
|
2011
|
vol. 11
|
issue 4(15)
919-938
EN
There are three chief aims of the paper. First, it presents in short the beginning of the analytic philosophy of religion, its development, issues, and methods. Second, it puts forward a hypothesis that in the last five decades analytic philosophy of religion has been dominated by the epistemological paradigm, i.e. in most cases, any problem in question has been studied as part of the general problem of rationality of religious belief. That situation is changing slowly towards achieving more balance between the issues of epistemology of religion and those concerned with philosophical theology. Third, the paper provides criteria for the classification of the different ways to understand the rationality of religious belief: the rationalistic and evidentialist approach, the natural theology approach, the Wittgensteinian fideism and Reformed epistemology approaches. A brief description of each of those four positions in epistemology of religion is included.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.