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Akceleracja procesu komunikowania się w dobie mediów społecznościowych. implikacja dla zarządzania kryzysowego w organizacji

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Kiczka M.

Studia Ekonomiczne

2013

vol. 157

93-107

The aim of the paper is to present the changes in crisis communication resulting from the rising popularity of social media. It elaborates on the advantages as well as threats of social media for companies and institutions regardless of whether they are active in this specific virtual environment or not. In order to define the communication processes taking place in social media such phenomena as e-WOM (electronic word-of- -mouth) or viral effect have been introduced. Moreover, notions like threat, problematic situation and crisis have been defined. The case studies presented here illustrate how fast information is published and shared via blogs, microblogs and social portals and what are the implications for crisis management in an organization related to it.

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1 Studia Ekonomiczne

1 Kiczka M.

1 2013

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Akceleracja procesu komunikowania się w dobie mediów społecznościowych. implikacja dla zarządzania kryzysowego w organizacji