The article contains a behavioural analysis of the aim-formulating stage of the project. The purpose of the article is to point out that in the process of formulating the aim of the project, it comes to such decision-making situations which favour heuristic thinking. The article presents the results of the secondary research. As a result of verified theory, according to which in the process of formulating the aim of the project, the interference in decision-making processes may occur on the part of the heuristics and the resulting cognitive biases.
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