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EN
The paper presents social problems discussed in the weekly Der Spiegel with respect to the image-formation of the four neighbouring countries: Poland, France, the Czech Republic, and Slovakia. The author carries out a review of positive and negative social phenomena in the societies in question as they are presented in some selected issues of the weekly from the years 1989-1997. Basing herself on the quantitative and qualitative method of content analysis the authoress builds a tool as her key of categorisation. It follows from the analyses that the journalists of Der Spiegel concentrate on the presentation of negative phenomena in German neighbours. The image of Poland emerges as the most negative; the image of France is somewhat more positive, but still negative. In relation to Poland and France the Czech and Slovakian societies do much better. The principal feature of the presented negative phenomena is the fact that the social similarities here are loose, accidental, asocial, and their members are deprived of common values, ideals, and tendencies. The negative attitude visible in the formation of wrong images of the French and Polish societies is connected, according to the authoress, with historical prejudices and stereotypical views of the inhabitants of Germany's neighbouring countries.
PL
Tematem artykułu jest odtworzenie semantycznych i wizualnych modeli „nowego ojcostwa” na podstawie publikacji tygodników opiniotwórczych „Przekroju” i „Polityki” z lat 1979-1989 oraz 1999-2009. Modele semantyczne „nowego ojcostwa” zostały scharakteryzowane z uwzględnieniem następujących wymiarów: wymiar aksjologiczny, wymiar cech osobowości, wymiar poczucia identyfikacji zbiorowych, wymiar umiejętności i nabytych cech oraz wymiar aktywności. Modele wizualne to wzory i odniesienia wizualne, działające kreująco na jednostki i całe zbiorowości. W analizach własnych wykorzystano następujące techniki badawcze: analizę pól semantycznych przekazów tekstowych oraz analizę zawartości i analizę semiotyczną fotografii prasowych. Zaprezentowane modele wpisują się w nurt przemian modelu ojcostwa we współczesnych społeczeństwach.
EN
The subject of this article is the re-creation of semantic and visual models of “new fatherhood” on the basis of publications in the opinion-forming weekly magazines “Przekrój” and “Polityka” from the years 1979-1989 and 1999-2009. The semantic models of “new fatherhood” were characterised taking into account the following dimensions: the axiological dimension, the personal-characteristics dimension, the collective-identity dimension, the skills and acquired-features dimension and the activity dimension. Visual models are visual patterns and references which shape individuals and entire communities. In his analysis the author used the following research techniques: the analysis of semantic fields of texts and the content analysis and semiotic analysis of press photographs. The presented models are part of the trend in which we can observe how the model of fatherhood is changing in contemporary societies.
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