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EN
Virtual environments and social media platforms are an important communication hub and source of socialisation, shaping the referential framework for many digital natives. Social media have undoubtedly changed the way the human community communicates and shares information. It is thanks to them that social contacts can be maintained almost continuously, and information can be quickly accessed. Their downside is – which is also the primary focus of this study – that they have also become the generators of various dependencies and a source of human downgrading. Through sophisticated algorithms and targeted manipulative techniques of digital oligarchs, social media exploit the weaknesses of the human psyche. The ambition of this study is to provide an analytical and descriptive socio-critical insight into a relatively new phenomenon – surveillance capitalism and attention economy. The text identifies the selected socio-cultural consequences of the use of social media in the online and offline environment through the optics of human downgrading.
EN
Scientific objective: The boundaries between leisure time and work time are becoming more fluid, just as barriers between media production and consumption in production of user-generated content are hard to define, yet competing with each other for customers’ attention time. This article proposes a news look at the concept of hybrid time in the context of contemporary media use – flexible, multitasking, multi-threading mixed multidimensional time, which is a consequence of the digital vortex into which our life is pulled. Research methods: While at this time we are able to merely explore the arising issues, we suggest use of qualitative methods of analysis and a critical review of qualitative methodologies used in audience measurement when referring to traditional time budget and internet use research. Results and conclusions: Exploring these issues will hopefully allow us to open a new field of research communication and formulates a number of important macro-scale reserch hypotheses. Cognitive value: The article attempts to make a contribution to a new, hitherto unexplored temporal dimension of contemporary mass communication by proposing an important category of analysis of customers’ attention which is hybrid time.
PL
Bank Światowy pojęcie "dobrego rządzenia" (good governance) wprowadził na początku lat 90. Po reorganizacji w 1997 r. wydzielono w Banku odrębny sektor zarządzania publicznego, a następnie opracowano listę sześciu podstawowych wskaźników dobrego rządzenia. Wskaźniki te zostały zastosowane również do badania jakości rządzenia w Polsce i pokazały, że Polska osiąga niskie standardy we wszystkich wymiarach dobrego rządzenia, przede wszystkim w zakresie przejrzystości działania sfery publicznej, jakości regulacji, egzekwowania prawa, jak i efektywności oraz skuteczności realizacji zadań publicznych przez administrację. Ogólnoświatowy kryzys gospodarczy podkreślił rangę dobrego rządzenia i uwypuklił jego braki, szczególnie w dziedzinie gospodarki opartej na uwadze. Brak uwagi poświęconej pożyczkom hipotecznym oraz interakcji stóp procentowych z kredytami hipotecznymi doprowadził do negatywnego efektu.
EN
It's in the early 1990s that the World Bank first introduced the term "good governance" in its documents and aid programs. After the reorganization of 1997, a new public governance sector was formed in the Bank and a list of six indicators of good governance was compiled. The indicators were subsequently used in the research on the quality of governance in Poland, and the results clearly showed that the country scored low in all aspects of good governance, notably in public sector transparency, quality of regulation, law enforcement, as well as efficiency and effectiveness of carrying out public duties by the administration. The world economic crisis emphasized the role of good governance and highlighted its shortcomings, especially in the area of the economy of attention, where neglecting subprime mortgages and relations between interest rates and mortgage lending led to a disastrous chain effect. The crisis made evident the low quality of governance (both at the level of the state and the organization) and emphasized the need for flexible adjustments to ever changing circumstances (ability to shift attention) and the potential positive role of the matrix structure at the organization level. In fact, a need to move from linearity and unequivocal relations to flexibility and ability to modify appears to be among the main lessons of the crisis. The World Bank tries to make use of this lesson in its cooperation with governments and international organizations, never falsely assuming it is more competent in fighting corruption.
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