Beauty is a meaningful quality of objects that we not only manage to perceive but which evoke positive emotions in us, catching our attention in an appealing way. We have a tendency to prefer beautiful objects. It is apparent that the perceptual and cognitive apparatus of a person is endowed with mechanisms that are able to perceive this quality. The question is, what is the significance of the presence of beauty in the objects themselves and why is it so important for those who perceive these objects. Why does the aesthetic exist at all? This study attempts to point out the evolutionary-biological conception of beauty and uses examples of the attractiveness of the human figure and the human face to shed light on the possible significance of the presence of this quality. It postulates the thesis that from an evolutionary point-of-view beauty is a specific means of presenting biologically important information and the perception of it by an individual is an unconscious mechanism ensuring the survival of one’s own genes.
SK
Krása je významnou kvalitou objektov, ktorú nielenže dokážeme percipovať, ale vyvoláva v nás aj pozitívne emócie, zasahuje pozornosť a pôsobí príťažlivo. Krásne objekty máme tendenciu preferovať. Je zrejmé, že percepčný a kognitívny aparát človeka disponuje mechanizmami, ktoré sú schopné túto kvalitu vnemov postihnúť. Otázkou je, aký význam má prítomnosť krásy u samotných objektov a prečo je tak dôležitá pre tých, ktorí tieto objekty vnímajú. Prečo vôbec estetická skúsenosť existuje a aký je jej účel? Štúdia sa pokúša poukázať na evolučne-biologické koncepcie krásy a na príkladoch atraktivity ľudskej postavy a ľudskej tváre objasniť možný význam prítomnosti tejto kvality. Postuluje tézu, že krása je z evolučného hľadiska špecifickým spôsobom prezentovania biologicky dôležitých informácií a jej vnímanie jedincom je neuvedomelým mechanizmom zabezpečenia prežitia vlastných génov.
DE
Schönheit ist eine bedeutende Qualität von Objekten, die wir nicht nur wahrnehmen können, sondern die in uns auch positive Emotionen hervorruft, unsere Aufmerksamkeit anregt und anziehend auf uns wirkt. Wir neigen dazu, schöne Objekte vorzuziehen. Der Wahrnehmungs- und Verständnisapparat des Menschen verfügt offensichtlich über Mechanismen, die in der Lage sind, diese Qualitäten von Eindrücken zu erfassen. Die Frage ist, welche Bedeutung die Anwesenheit von Schönheit für die Objekte selbst hat und warum sie so wichtig ist für diejenigen, die diese Objekte wahrnehmen. Warum gibt es überhaupt die ästhetische Erfahrung und welchen Zweck hat sie? In der Studie wird auf das evolutionsbiologische Konzept der Schönheit hingewiesen und anhand von Beispielen der Attraktivität der menschlichen Gestalt und des Gesichts die mögliche Bedeutung der Anwesenheit dieser Qualität erläutert. Dabei wird die These aufgestellt, dass die Schönheit in evolutionärer Hinsicht eine spezifische Art der Präsentation biologisch wichtiger Informationen darstellt, und dass ihre Wahrnehmung durch den Einzelnen ein unbewusster Mechanismus zur Sicherung des Überlebens der eigenen Gene ist.
This article discusses the common belief that men create the standards for female physicalattractiveness. I argue that whilst women’s bodies have certainly been controlled for a longtime, disciplining for deviation from the defined standard has not only been exercised bymen but also by other women. I show that this kind of control in particular is frequent andintense and attacks women by different communication channels.
Influence is synonymous, and sometimes even perceived as equivalent, with power. While power is a relationship of authority and subordination, and hence the decisions of power are of a subordinating nature, influence does not stem from coercion or subordination. Another difference lies in the possibility of mutual interactions between the influencing entities. While a power wielder is of a concentrated nature (regardless of whether it is an individual or an authority comprised of many people), the influencing entities can also assume deconcentrated forms. There is a potential for mutual dependency. The voluntary nature of subordination should not be ignored. An influencing entity does not have at its disposal the array of decision enforcement instruments which are typical of power. Instead, it uses attractiveness, persuasion, social modelling, systems of values, etc.
Artykuł ten stara się polemizować z powszechnie obowiązującym przekonaniem, że tomężczyzna kreuje wzory atrakcyjnego kobiecego ciała. Tekst pokazuje, że kobiece ciałojest kontrolowane od bardzo dawna, jednak obecnie nie tylko przez mężczyzn, alerównież przez kobiety. Ta kontrola jest na bardzo wysokim poziomie i dociera różnymikanałami komunikacji.
This paper investigated the landscape, attractiveness, and contours of teleworking in Lagos State, Nigeria. The study adopted purely qualitative techniques. The sample size was 40 participants purposively selected in 25 work organizations in both private and public sectors. Study instruments were Key Informant Interviews conducted with 20 Human Resource Practitioners and In-Depth Interviews conducted with 20 senior staff members of the selected organizations. Most organizations in Lagos were forced to adopt teleworking during or after the 2020 lockdown and its landscape in Lagos state has become wider and smoother. Study also revealed that teleworking is attractive to employees in terms of avoiding road/traffic challenges, enhances work-family balance and a viable option for individuals living with disabilities, pregnant and nursing mothers. To employers, it enhances business continuity, saves cost, and reduces concerns about disease and illnesses. The study identifies poor technological and infrastructural base, absence of labour policy framework, organizational policy, capacity building, data security issues as contours hindering effective teleworking in Lagos State. The practice of teleworking has been firmly established in Lagos State, Nigeria. Governments and Employers of labour stand to gain immensely from the adoption of teleworking if relevant social and organizational policies are made available, as well as making the operating economic and technological environments more conducive.
An observable feature of post-modernity is the social pressure that forces women and men, regardless of age, to accept the criteria for classifying and valuing the body in the context of a strongly rooted cult of attractiveness, with a youthful appearance at its center, and which is promoted by the mass media. While it is more realistic for younger people to meet these expectations, there can be many difficulties for those who experience progressive body aging. This article presents an analysis of statements made by elderly women and men, in which they share their definitions of attractiveness in general, as well as their opinions on the attractiveness of their appearance and how they evaluate it. The point of reference for these reflections is Catherine Hakim’s concept of erotic capital, in which the attractiveness of an individual is understood in a multidimensional way – including physical appearance, biogenic features, personality traits, and the demographic and social conditions of someone’s image. We are also based on the gendered age approach, i.e. femininity and masculinity are analyzed in the context of the desired appearance in relation to age (here, an old woman and an old man). The collected material leads to the conclusion that, to some extent, seniors have internalized social expectations concerning the appearance of the body of contemporary man, including the appearance of their aging bodies. However, the age of the respondents makes them pay attention to many more elements of human attractiveness than just physicality. Their gender also differentiated their views.
Recent evolutionary experimental psychological research found that high verbal proficiency (VP) increased the perceived attractiveness of individuals (more so for males than females), especially in the context of a long-term relationship. Our study had the objective of replicating and extending this research. Similar to previous studies, audio files in which speakers performed scripted self-presentations that had equal content but varied on VP were used as stimuli for opposite-sex participants. VP was found to increase attractiveness ratings. The effects were mostly small for numerous variables relating to short-term mating, whereas they were moderate to large for long-term mating. Our participants attributed more future income, but not more total number of mates to speakers with higher VP. Female menstrual cycle effects on attractiveness ratings were not found. Contrary to former research, being more verbally proficient was not found to be more beneficial for one sex over the other.
The country image tends to be a crucial element for supporting national products on foreign markets. This is also a case for tourist products. The Germany brand is one of the most powerful brands across the world. However, it seems, as highlighted in the research hypothesis, that in the case of tourism its impact on the Poles is not as strong as in the case of numerous other economic spheres. The poll research conducted on a selected group of respondents revealed the grounds for the hypothesis stated. Respondents evaluated relatively poorly both the attractiveness of Germany as well as their urge to visit that country compared to other European countries, they also rated poorly the selected highlights of the country. Another barrier related to perceived attractiveness of Germany is a not entirely positive stereotype of German people. The results reveal the need for changes of it, which are possible in the light of better ratings given by persons who previously visited Germany.
The subject of this article is fascination as a type of communicative influence on the addressees, the purpose of which is to attract or retain the attention to the message and/or its source. In public communication, fascination serves to activate the processing of semantic information, to create a positive image of the source of information and its preferences in the face of increasing market competition, the prolongation of communicative contact as an opportunity to distribute the advertising copies. Fascination is one of the definite characteristics of modern media culture. Fascination as a stylistic phenomenon is based on different means, which fall into four categories: the language code, the cognitive system (mental thesaurus, worldview), the system of social relations, and the physical environment. Semantic information is subordinated on the Internet to the principle of attractiveness. This concerns such its characteristics of it as the preference for events in the sphere of politics, occasionality, sensationalism, dangerous trains, intracultural attitude.
Over the last two decades, facial symmetry has been intensively researched. The present article aims to summarize empirical research concerning relations between facial symmetry and health and facial symmetry and personality. A systematic review of the literature shows that facial symmetry is one of the most influential visual markers of attractiveness and health, important for mate selection, while asymmetry can be considered a consequence of an individual’s inability to resist environmental and genetic stressors during development of the organism. However, in spite of evidence suggesting that preferences for facial symmetry are deeply rooted in our evolutionary history, a strong connection between facial symmetry and health is demonstrated only in studies measuring perceived health, while there is only scarce evidence corroborating the link between symmetry and actual health. The interconnections between facial symmetry and personality have not yet been extensively researched. Less than a dozen studies have addressed that issue and they have reached different conclusions. Some evidence suggests that facial symmetry signals personality attributes that indicate good psychological health, while other findings imply that pro-social personality traits negatively correlate with facial symmetry.
Background: In the paper, the influence of the selected parameters, which are population, travel time to work by car, employment rate and average gross earnings, to labour commuting flows in Slovenia is analysed for the period 2000 - 2009. Furthermore, the dynamics of the analysed parameters have been studied to be implemented in the local policy application. Objectives: The main goal of this research has been to study the stickiness and attractiveness of Slovenian municipalities regarding the analysed parameters to support local labour commuting policy. Methods/Approach: The influence of the analysed parameters to the labour commuting flows has been studied in the extended gravity model. The change of the influence of parameters on commuting flows has been studied separately for each year in the analysed period. Additionally, the calculation of the extended gravity model has been performed for the whole analysed period. Results: The results show that the analysed parameters more attracted than dispatched the inter-municipal labour commuting flows in Slovenia in the study period. The results of the study of the dynamics of the analysed parameters have been implemented in the case study at the local level. Conclusions: The results provide the important empirical contribution to physical planners at the state, regional and/or local level for creating development policies. The results show that some factors in the gravity model can be compensated with the change of the others and vice-versa.
The main objective of the paper is threefold: first, to examine the role of physical attractiveness in the labour market in the broader context of economic and sociological theory; second, to assess gender differences in returns to beauty; and third, to show that the empirical evidence on gender differences in returns to beauty that has to date prevailingly come from North America cannot be applied to Europe without further examination. We use data from the first large-scale sociological survey focusing on physical attractiveness carried out in Europe and in particular from the follow-up to the Czech national survey of adult competencies (PIAAC). First, using structural modelling to identify differences in how men and women transform family background, formal education, competencies, socio-economic status of occupation and physical attractiveness into income, we found strong evidence in support of the hypothesis that, in general, physically more attractive people have better chance of obtaining a higher socio-economic status occupations, and higher incomes than less attractive people, but the causalities are different for men and women. Second, replicating the linear regression models applied to North American data we assessed the differences in returns to beauty between Czech men and women and found that, unlike in North America, in the Czech Republic the income premium for beauty is markedly higher among women than men, while men capitalise on their attractiveness more in the area of occupational status. We conclude that while returns to beauty are culturally universal, gender differences in these returns are culturally specific.
An attractive human face is a significant communication tool used in visual media. Due to various psychological mechanisms, a beautiful face is associated with additional characteristics; individuals with attractive faces are perceived as trustworthy, intelligent, and qualified, thereby increasing their impact on the perceiver. However, the question remains as to what constitutes an attractive human face and what parameters it should possess. One of the most influential characteristics associated with facial attractiveness is the presence of sexually dimorphic features. Since previous research has yielded conflicting findings, this study examines the influence of masculinity and femininity on the attractiveness of computer-generated facial composites, both generally and in the context of the age and gender of the evaluators, using a quasi-experimental approach. The study involved 2,159 participants (mean age = 24.18 years; SD = 10.167), with women comprising 59.6% of the sample. The results showed that while the femininity of facial features universally increases the attractiveness of female faces (most notably among younger men), the effect of sexually dimorphic features on the attractiveness of male faces is nonspecific. Therefore, for the universal utilisation of the attractive face effect on the evaluator (perceiver), it is recommended to employ a feminine female face. In the case of male faces, the attractiveness of masculine features may be contingent on additional circumstances/factors.
The subject of this article is fascination as a type of communicative influence exerted on the addressees, the purpose of which is to attract or to retain attention to the message and/or its source. In public communication, fascination serves to activate the processing of semantic information, to create a positive image of the source of information and its preferences in the face of increasing market competition, and to prolong communicative contact as an opportunity to distribute advertising copy. Fascination is one of the characteristics of modern media culture. Fascination as a stylistic phenomenon is based on different means, which fall into four categories: the language code, the cognitive system (mental thesaurus, world view), the system of social relations, and the physical environment. On the Internet, semantic information is subordinated to the principle of attractiveness. This concerns such characteristics as preference for events in the sphere of politics, occasionality, sensationalism, dangerous traits, and an intracultural attitude.
PL
Tematem artykułu jest fascynacja jako rodzaj komunikatywnego wpływu na adresatów, którego celem jest przyciągnięcie lub zwrócenie uwagi na przekaz i/lub jego źródło. W komunikacji publicznej fascynacja służy aktywacji przetwarzania informacji semantycznej, stworzeniu pozytywnego wizerunku źródła informacji i jego preferencji w obliczu rosnącej konkurencji rynkowej oraz prolongacji kontaktu komunikacyjnego jako sposobu emitowania reklam. Fascynacja jest jedną z cech współczesnej kultury medialnej. Jako zjawisko stylistyczne fascynacja jest realizowana za pośrednictwem różnych środków, które dzielą się na cztery kategorie: kod językowy, system kognitywny (tezaurus mentalny, światopogląd), system relacji społecznych i środowisko fizyczne (naturalne). Informacja semantyczna jest w internecie uwarunkowana zasadą atrakcyjności. Dotyczy to takich cech, jak preferowanie wydarzeń w świecie polityki, okazjonalność, sensacja, drażniące treści oraz priorytet treści wewnątrzkulturowych.
Background. The theoretical perspective or scientific framework for the considerations undertaken here is jointly and complementarily created by the General Theory of Fighting Arts (GTFA), the sociology/ anthropology of culture, and the theoretical concept of “martial arts tourism”. Problem. Can we consider the person of a martial arts master and his mastery in terms of tourist attractiveness as a magnet attracting enthusiasts? How can we evaluate this attractiveness and what is its source? Method. Three qualitative research methods – analytical (analysis of the content of the literature on the subject), analysis of the content of mass media (film, books and popular magazines, internet content), the author’s own long-term participant observation, and autoethnography were used. Results. Criteria for the tourist attractiveness of a champion have been established. Significant examples from different countries are shown, which are illustrative of the issue under consideration. The source of the attractiveness of masters-teachers is especially their authenticity (which applies to both mastery and the martial arts taught) and the high level of teaching. Conclusions. The number of student-tourists coming to a master’s school or to their seminars is a significant criterion of attractiveness. It is undoubtedly very important for commercial success and participation in the martial arts tourism market. On the other hand, in order to build a school and organization, it is no less important to train future master teachers well. Years of constant cooperation between the master and the student are an indicator of this.
PL
Tło. Perspektywa teoretyczna lub ramy naukowe dla podejmowanych tu rozważań są wspólnie i komplementarnie tworzone przez Ogólną Teorię Sztuk Walki (GTFA), socjologię/ antropologię kultury oraz teoretyczną koncepcję „turystyki sztuk walki”. Problem. Czy możemy rozpatrywać osobę mistrza sztuk walki i jego mistrzostwo w aspekcie atrakcyjności turystycznej, jako magnesu przyciągającego pasjonatów? Jak możemy ocenić tę atrakcyjność i co jest jej źródłem? Metoda. Zastosowano trzy jakościowe metody badawcze – analityczna (analiza treści literatury przedmiotu), analiza treści przekazów masowych (film, książki i czasopisma popularyzatorskie, treści internetowe), własna długoletnia obserwacja uczestnicząca oraz autoetnografia. Wyniki. Ustalono kryteria atrakcyjności turystycznej mistrza. Ukazano znamienne przykłady z różnych krajów, będące ilustracją podjętego zagadnienia. Źródłem atrakcyjności mistrzów-nauczycieli jawią się zwłaszcza ich autentyczność (co dotyczy jednocześnie mistrzostwa i nauczanej sztuki walki) oraz wysoki poziom nauczania. Wnioski. Liczba studentów-turystów przyjeżdżających do szkoły mistrza lub na jego seminaria jest znaczącym kryterium atrakcyjności. Dla sukcesu komercyjnego i udziału w rynku turystyki sztuk walki jest to niewątpliwie bardzo ważne. Natomiast dla budowania szkoły i organizacji niemniej ważniejsze jest, aby dobrze wyszkolić przyszłych mistrzów-nauczycieli. Lata stałej współpracy mistrza z uczniem są tego wskaźnikiem. Jeśli chodzi o indywidualny charyzmat mistrza i jego wpływ na postrzeganie go w aspekcie atrakcyjności turystycznej, to konieczne są dalsze badania, wspólnie z psychologami społecznymi i socjologami różnych subdyscyplin, z uwzględnieniem socjologii czasu wolnego, turystyki, sportu i kultury, a nawet specjalistami z zakresu filozofii kultury.
Celem opracowania była charakterystyka oraz analiza dziedzictwa kulinarnego Podlasia, kulturowych uwarunkowań i specyfiki kuchni tego regionu, zaprezentowanie regionalnych potraw i tradycyjnych produktów żywnościowych jako potencjału turystycznego. Wykazano, iż produkty i potrawy tradycyjne oraz regionalne województwa podlaskiego odznaczają się prostotą, różnorodnością, oryginalnością oraz bogactwem smaków. Stanowią jedną z atrakcji turystycznych i kulinarnych tego regionu. Tradycyjne metody wytwarzania produktów kulinarnych są wykorzystywane jako atrakcje turystyczne Podlasia. Organizowane imprezy folklorystyczne i święta kulinarne związane z promocją kuchni regionalnej oraz tworzone szlaki kulinarne promują region, kształtują jego pozytywny wizerunek i wpływają na podniesienie jego atrakcyjności.
EN
Aim of this study was to characterize and analyze the culinary heritage of Podlasie cultural conditions and characteristics of the cuisine of the region, presenting regional dishes and traditional food products as a tourist potential. It has been shown that the products and traditional dishes and regional Podlaskie characterized by simplicity, diversity, originality and richness of flavors. Is one of the tourist and culinary attractions of this region. Traditional methods of production of culinary products are used as tourist attractions Podlasie. Organized folklore and culinary festivals associated with the promotion of regional cuisine and culinary trails created promoted the region, shape the positive image and influence to raise its attractiveness.
Popular opinions about pedagogy programs differ significantly from actual interest in the studies. On the one hand, they are popular among prospective students and those interested in studying pedagogy have a wide range of programs to choose from. On the other, these studies are considered not interesting and unattractive on the job market (cf. Klimkowska, Dudak, 2012). The aim of the research was to examine pedagogy students’ opinions about the attractiveness of the program. It focused on the respondents’ satisfaction with the studies, the choice of future careers that match their educational profile, the sense of pride at studying pedagogy, and their opinions about the prestige of the program. The study compared recent results with the results obtained six years ago and the analysis has not revealed statistically significant differences regarding the selected variables.
Badania atrakcyjności turystycznej granic państwowych mają niedługą tradycję i skupiają się raczej na obszarze pogranicza niż na nich samych. Sama granica, traktowana jako linia oddzielająca dwa kraje, w wielu częściach świata przyciąga turystów, choć określenie jej wpływu na turystykę regionu jest często utrudnione z uwagi na fakt, że jej „doświadczanie” jest zazwyczaj jedynie elementem szerszej aktywności turystycznej. Potencjał turystyczny granic – szczególnie ich silnie umocnionych odcinków oraz tych mających nietypowy przebieg, np. trójstyków i enklaw – wydaje się niewykorzystany. Tymczasem przykłady DMZ w Korei czy przejścia granicznego Wagah na granicy indyjsko--pakistańskiej pokazują, że wykorzystanie turystyczne granicy może być istotnym elementem rozwoju regionu. Szczególnie atrakcyjne wydają się granice pełniące wyraźne funkcje rozdzielające odmienne systemy gospodarcze bądź cywilizacje. Niewykorzystane w tym kontekście są granice zewnętrzne Unii Europejskiej, dawna żelazna kurtyna oraz granice byłego Związku Radzieckiego, które na wielu odcinkach do dzisiaj zachowały cechy minionego systemu. Wraz z rozwojem alternatywnych form turystyki wykorzystanie atrakcyjności granic może stanowić czynnik rozwoju obszarów peryferyjnych.
EN
Researching the tourism attractiveness of state borders does not have a very long tradition and focuses more on the borderlands rather than the actual border itself The border, considered to be a dividing line between two countries, attracts tourists in many parts of the world, but determining its impact on the tourism of the region is often difficult due to the fact that its "experience" is usually only part of a wider range of tourism activities. The tourism potential of state borders, especially the stronger sections and those with interesting routes, e.g. triplexes and enclaves, seems unused, while examples of the DMZ in Korea or the Wagah border crossing on the border between India and Pakistan show that the use of the border may be an important element of the development of a region. The boundaries performing distinct functions, separating different economic systems, or civilizations, seem to be particularly attractive. In this context, the external borders of the European Union are unused; the former Iron Curtain and the borders of the former Soviet Union, which in many places still retain features of the previous system. The attractiveness of the borders may have an impact for the development of peripheral areas with the development of alternative forms of tourism.
The BPO sector has been developing for nearly 40 years throughout the world. The trend was started by a small group of American companies and is currently practiced worldwide by a wide range of firms. The purpose of this article is to present the investment attractiveness of Lublin on the background of Poland’s ITO and BPO projects. For the implementation this objective a method for statistical data analysis and a descriptive method have been adopted. Before the article was written a hypothesis was put forward that the competitiveness of the location of BPO/ITO is determined by the investment climate: the availability of office space, competitive prices for rent, human capital, and support for investors by the local government. The article presents the attractiveness of the investment potential of Lublin based on past Polish ITO and BPO projects. The advantages of Lublin is its wide availability of well-educated workers, more than 20 thousand graduates per year, the low risk of employee turnover compared to other cities, the rapidly growing market of office space, the synergy of science and business, and the Lublin Airport and its growing number of direct flights to other European destinations. This article presents the case study.
PL
Sektor BPO rozwija się na świecie już od prawie 40 lat. Trend ten został zapoczątkowany przez niewielką grupę korporacji amerykańskich i obecnie jest praktykowany przez szerokie grono firm na całym świecie. Celem artykułu jest prezentacja atrakcyjności inwestycyjnej Lublina na tle Polski dla projektów ITO i BPO. Do realizacji postawionego celu została przyjęta metoda analizy danych statystycznych i metoda opisowa. Przed artykułem została postawiona hipoteza, iż konkurencyjność lokalizacji sektora BPO/ITO determinuje klimat inwestycyjny: dostępność powierzchni biurowych, konkurencyjne ceny wynajmu, kapitał ludzki, wsparcie inwestorów przez władze lokalne. Przewagą Lublina jest szeroka dostępność dobrze wykształconych pracowników, powyżej20 tys. absolwentów rocznie, niskie ryzyko rotacji pracowników w porównaniu do innych miast, szybko rozwijający się rynek powierzchni biurowych, obecność synergii nauki i biznesu oraz Port Lotniczy Lublin z rosnącą liczbą lotów bezpośrednich do innych destynacji w Europie. Artykuł stanowi studium przypadku.
Attractiveness, including the face, is under the influence of evolutionary theory associated with youth, reproduction and a mate selection. The physically attractive face in this sense is a woman's face with clear sexually dimorphic (feminine) characters, symmetrical with average proportions and that, which possibly seems familiar to them. The vast majority of work dealing with a facial attractiveness uses for its assessment the static photographs of young women faces, whose average age does not exceed 25 years. The purpose of this study is not to deny the attractiveness of youth, but it is trying to find an answer to the question of whether even woman’s face bearing the signs of aging could be perceived as attractive by others. It was therefore used facial photographs of women aged between 50-65 years for evaluation, which were rated by 120 respondents, stratified by age and sex into four sub-groups - younger women, younger men, older women and older men. It turned out that to associate aging with a physical attractiveness is for evaluators unnatural and faces, which, by their own words, have been marked as „sympathetic“ gave to them the impression of a good character at first glance. It seems therefore, that in aging women is valued by others rather their "inner beauty" and a personal attractiveness in the form of traits, attitudes, beliefs, values or interests that respondents can project to, for them attractive, older women face.
CS
Atraktivita, včetně obličeje, je pod vlivem evolučních teorií spojována s mládím, reprodukcí a výběrem potenciálního partnera. Za fyzicky atraktivní je v tomto smyslu považována tvář ženy, která vykazuje jasné pohlavně dimorfní (femininní) znaky, je souměrná (symetrická), s průměrnými proporcemi a eventuelně se ostatním jeví jako povědomá. Valná většina prací zabývající se obličejovou atraktivitou využívá k jejímu zhodnocení statických fotografií tváří mladých žen, jejichž věkový průměr nepřesahuje 25 let. Smyslem předkládané studie není upřít mládí jeho atraktivitu, ale pokouší se najít odpověď na otázku, zdali i tvář ženy nesoucí již známky stárnutí, je ostatními jako fyzicky atraktivní vnímatelná. S tímto cílem bylo k hodnocení v předkládané studii využito obličejových fotografií žen ve věku 50 – 65 let, které z hlediska atraktivity hodnotilo 120 respondentů stratifikovaných dle věku a pohlaví do 4 podskupin – mladší ženy (RZM), mladší muži (RMM), starší ženy (RZS) a starší muži (RMS). Ukázalo se, že spojovat stárnutí s fyzickou atraktivitou je pro hodnotitele nepřirozené a tváře, které podle svých slov označili jako „sympatické“, v nich na první pohled vzbuzovaly dojem dobrého charakteru. Zdá se tedy, že u stárnoucích žen je ostatními ceněna spíše jejich „vnitřní krása“ a tím atraktivita osobní v podobě vlastností, postojů, názorů, hodnot či zájmů, které si respondenti do tváří pro ně atraktivních žen promítají.
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.