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EN
The article deals with possibilities of information imaging to car driver. It mentions to development and exploitation of electronics to display complex and well-arranged information that is necessary at intensive traffic. The topic is completed by amount of graphical material that is needed for demonstrative visualization to reader in compliance with principles of attractiveness and visual demonstration used at dual education as progressive method at present time.
EN
The article deals with electronics in automobile which serve mostly for implementation of without accident road traffic. The article draws attention to using of radars, infrared and video cameras, ultrasound sensors, rescue systems including automatic recall of rescue service towards accident. There are mentioned another systems controlled by electronics for active and passive safety of an automobile. From mentioned above results aim of the article: suggest to necessity of early and high quality preparation of specialists at field of automobile electronics to support needed number of qualified workers at production process as well as for service of vehicles at active traffic.
EN
The article draws attention to using of headlights at different modes and with various sources of light. There are mentioned systems controlled by electronics for mostly active safety of an automobile caused by optimal illumination of road. From mentioned above results aim of the article - suggest to necessity of early and high quality preparation of specialists at field of automo-bile electronics.
PL
The political ‘Thaw’ of 1956–7 was in Poland a period of thorough political as well as cultural and social change. While the political liberalisation came to an end rather soon, the team of Władysław Gomułka, the newly-appointed First Secretary of the Central Committee of the Polish United Workers’ Party [PZPR], in power since October 1956, cared much for maintaining and reinforcing their pro-social and reformatory image. The leadership team’s assent for a more sophisticated consumption, part of which was owning a car, helped alleviate social tensions. The models were drawn from the West of Europe and from the United States, which for the Polish society were the major points of reference, as well as from the other socialist countries – particularly, East Germany (the GDR) and Czechoslovakia, where the political and societal significance of motorisation had already been appreciated. On the other hand, offering private individuals an opportunity to purchase a car was meant to be a remarkable tool used to draw the ‘hot money’ down from the market, thus preventing inflation. Cars, imported or Polish-made, began being (relatively) freely traded, at very high prices. This did not limit the demand, as acquiescence for private business operations contributed to the growing of the group of affluent people. While this incited the citizens to develop their own strategies of acquiring cars – not infrequently colliding with the law; the authorities began gradually reinstating the rationing. All the same, the number of private cars quickly increased, to 58,600 as of 1958, up from some 24,750 in 1956. Public discussion started around popular low-capacity (small-engine) cars – whether licensed (Renault, Simca, Fiat) or (to be) made in Poland. However, in spite of the raised expectations the authorities decided that it was still too early for a mass motorisation: this was made possible only in the early 1970s.
Acta Neophilologica
|
2022
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vol. 2
|
issue XXIV
137-150
EN
On August 23rd, 2020 a model of 1996 V12 Mercedes S600 Lorinser was sold at an eBay auction. While the asking price for this particular model, in 2021, is approximately between $4,500 and $11,000, this particular car was sold for a hefty sum of $202,200. What makes this Mercedes car unique and pricey is the fact that it used to belong to a basketball’s great, Michael Jordan. The fact that the auction in question was finalized in the midst of global, Coronavirus pandemic, and following the release of The Last Dance documentary on Jordan’s career, factors into the interpretation of the semiotics of the automobile itself. The aim of this paper is to analyze: the semiotics meanings attached to Michael Jordan as a persona and a brand/sign; the semiotics meanings attached to Mercedes brand and cars; and, ultimately, shifting semiotic meanings of Jordan’s 1996 V12 Mercedes S600 Lorinser in the context of time and the selling price, with nostalgia as a factor. 
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