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EN
The aim of this article is to present and explain the following issues related to methodology of media image research of Catholic NGOs: complementarity of quantitative and qualitative research; possibility of interdisciplinary research approach of understanding Catholic organization identity; interpretation of research results, taking into account the declarative status of an organization; the appropriateness of the selection of qualities and categories of the classification key as a tool for quantitative and qualitative research; problem of representativeness of research samples. The text is therefore conceptual in nature, it refers to studies by media experts and political scientists, whose area of interest are the institutional structure of the Catholic Church, its clergy and widely understood ecclesiastic matters.
PL
W artykule rozważane są wzajemne powiązania badań ilościowych i jakościowych. W pierwszej kolejności zdefiniowano istotę i założenia tych badań oraz dokonano porównań pomiędzy nimi w oparciu o zasady filozofii, kwalimetrii (działu nauki zajmującego się teorią jakości) oraz statystyki. Następnie omówiono różnice występujące pomiędzy obydwoma rodzajami badań w kontekście planowanych zadań badawczych. W dalszej części opracowania opisano możliwości skutecznego łączenia badań ilościowych i jakościowych w procesie triangulacji.
EN
This article examines the interrelationships between quantitative and qualitative research. Firstly, the essence and assumptions of quantitative and qualitative research methods were defined and the comparison between them was made on the basis of philosophy, quality metrology (a branch of science dealing with quality theory) and statistics. Moreover, the differences between the two types of research were discussed in the context of the planned experiments and empirical research. In the next part of the study, the possibilities of effective integration of quantitative and qualitative research in the process of triangulation were described.
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