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Przegląd definicji banku stanowiącego aktywny kanał dystrybucji produktów ubezpieczeniowych

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Czechowska I. D., Uniwersytet Łódzki; Wydział Ekonomiczno-Socjologiczny; Instytut Finansów
Acta Universitatis Lodziensis. Folia Oeconomica
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2011
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vol. 259
EN
The article presents different bank definitions, changing in time, considering the following aspects: legal, social, organizational and the one connected to its functions. Bank works as a company and is oriented on a profit maximalisation. It is also an institution of social trust. It has different roles on the financial market in micro- and macroscale. According to bancassurance it occurs as a channel of insurance products distribution. In this field its activity grows systematically.
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