Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  branża filmowa
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Studying the role of globalization in the American and Chinese film industry: A cross-cultural management perspective

100%
Rybak P.
Civitas Hominibus. Rocznik filozoficzno-społeczny
|
2022
|
vol. 17
101-107
PL
Głównym celem artykułu było porównanie, analiza i ocena procesu globalizacji w obu branżach filmowych poprzez ocenę sukcesu zagranicznych hitów kinowych, w tym przypadku filmów Marvela, na chińskim rynku w celu sprawdzenia hipotezy sformułowanej na początek. Wszystkie zebrane informacje pozwoliły na wyciągnięcie wniosków.
EN
The main aim of this paper was to compare, analyse and evaluate the globalization process on both film industries by assessing the success of foreign blockbusters, in this case, Marvel films, in the Chinese market in order to check the hypothesis that has been formulated at the beginning. All of the information gathered allowed conclusions to be drawn.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.