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  1. 1 Praca Socjalna

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  1. 1 Dzienniak-Pulina D.

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  1. 1 2019

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On the necessity of activities of Public Relations in social work

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Dzienniak-Pulina D.
Praca Socjalna
|
2018
|
vol. 33(6)
58-70
EN
In the article, the author undertakes to point out the most problematic places in the functioning of social assis-tance institutions in relation to the image they create. He indicates the need to introduce thinking and changes in the field of Public Relations activities that could help social welfare institutions strengthen their image, better cope with crisis situations. The author shows why such issues as internal communication, visual identification, responsibility for image or cooperation with local institutions and the local community can be a way to better functioning and more effective and more satisfying work.
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