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1

WIZERUNEK W NAZWIE (NA MATERIALE NAZW POLSKICH I ROSYJSKICH KART PŁATNICZYCH)

100%

Jóźwiak J., Uniwersytet Kazimierza Wielkiego B. P.

Acta Universitatis Lodziensis. Folia Linguistica Rossica

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2013

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vol. 09

EN

The aim of the paper is to present how the part of the structure of the name can create a picture of a potential client. The Polish and Russian names of charge cards were analyzed and various groups of these names were discussed, for example: the most traditional/standard names of credit and debit cards as well as preferential cards, cards addressed to women, young people and specific, so called, social cards. The similarities and differences of the economic systems of both countries were also taken into consideration.

2

Jak zwracamy się do osób nieznajomych? Granica między swoim a obcym we współczesnej polszczyźnie

100%

Kawamoto Y.

Poznańskie Studia Polonistyczne. Seria Językoznawcza

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2022

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vol. 29

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issue 2

119-136

EN

The subject of this article is the manner of addressing strangers in Polish. In order to verify the current use of the language in this regard, two research methods were used: a survey method and an analysis of comments on a website aimed at the business community. As the respondents of the survey indicated, the contemporary Polish language speakers recognise the importance of the traditional border of officiality when choosing the appropriate forms of address. However, a problem in communication arises when the conceptual opposition of the official / unofficial intersects with the opposition of ours / others. This problem is sometimes observed in a business conversation, in which a recruiter addresses a job candidate using Polish ty form from the first contact and treats them as a person on the “our” side. The analysis of the comments from the internet showed that the relationship between the recruiter and the candidate basically remains between strangers and it is better to avoid the use of unofficial forms, especially those which use the addressee's first name.

3

The Role of Cultural Diversity in Business Communication Contacts

88%

Wilczewski M.

Lingwistyka Stosowana / Applied Linguistics / Angewandte Linguistik

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2015

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issue 13

86-102

EN

This paper discusses the involvement of cultural factors in the process of effective intercultural communication in a business environment. In order to do so, I shall discuss the basic issues concerning culture as a pattern of interactional behaviors, investigating intercultural communication practices as a means to reveal such patterns, communication as a process of activating cultural meanings, intercultural communication in the context of multinational management, and its challenges, strategies and significance for negotiation and decision-making processes. Moreover, the results of my research into the interconnection between belonging to a specific cultural background and respecting cultural values of co-workers and managers’ attitudes towards cultural diversity at work will be shown.

4

Taal is Business! Over globalisering en toepassingen in de taalkunde

88%

Steurs F.

Neerlandica Wratislaviensia

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2018

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vol. 28

231-245

EN

How did Microsoft handle its language policy and the different language versions of its software? Why did Starbucks’ ginger coffee fail in Germany? Why did McDonalds change its menus in Europe? What is the cost of a mistake in a translation? In order to succeed globally, enterprises and organisations have to be able to adapt to local circumstances and deliver top quality, also in their multilingual communication. It involves investing in communication and translation. Language has its price and its value. In this paper, I want to point out the economic value of language. In a globalising world, the language sector has developed into an industry. The importance of language and communication in modern economies and societies and the need for language professionals are very often underestimated. Every company needs to have a language policy and has to invest in multilingualism and active support for translation and localisation. Recent developments in globalisation and localisation show that there is a huge need for professional language experts.

5

Research into learning process in a vocational secondary school in the context of sustainable development

75%

van Gejeka N.

Journal of Teacher Education for Sustainability

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2013

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vol. 15

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issue 2

67-77

EN

The paper provides an insight into the results of a lesson designed and carried out at Riga Construction College in the study subject "Building Constructions". The aim of this study is to better understand the impact of learning environment reorganisation into juvenile groups while teaching technical study subjects. In particular, the research conducted at this vocational secondary school focused upon introducing a particular form of integrative collaboration amongst the learners. Criteria were developed to respond to the question: How is the organisation of the learning process based on the Learners' Integrative Collaboration Model changing? A formative teaching experiment, which analyses learners' integrative collaboration through structured observation at the beginning and end of the acquisition of the study subject "Building Constructions" points at positive changes associated with the model's criteria: working in a team, mutual learning, business communication and creativity action

6

Aspects of Online Business Communication to Mass Media

75%

Scarlat C., Maxim C.

Issues of Business and Law

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2009

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vol. 1

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issue 1

32-41

EN

This paper aims to identify the trends and characteristics of the online communication as well as challenges organizations have to cope with. The recent scientific literature and the results of several studies are reviewed.The research demonstrates that, besides other instruments intensively used in a company's online communication to media (online press releases, e-mails exchanged with journalists, blogs), organisations have to develop media sites in order to efficiently communicate with mass media representatives. Linked to a company site, this mini-site has to be not only an archive of press releases, but also a real instrument helping the journalists to develop their activity. There are evidenced significant differences between what the journalists want to find online and what the communication and public relations specialists consider useful to post on the organisation sites.The online communication to mass media is not a revolutionary concept anymore. The Internet advantages, from the easiness and quickness to post information to the permanent interactivity, have to be known and used by all public relations and communication specialists active within organisation. This is as important as understanding the challenges of the virtual environment: high interactivity and bilateral information exchange, increased freedom of action for the public, and "many-to-many" communication model.

7

FORMATION OF INTERNET COMMUNICATION CULTURE OF STUDENTS AS A PART OF THE CULTURE OF BUSINESS COMMUNICATION

75%

Budianska V.

Педагогічні науки: теорія, історія, інноваційні технології

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2017

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issue 7(71)

36-48

EN

The article proves the urgency of the problem of forming the culture of business communication among students, as well as its component – Internet culture. It is the means of Internet communication that allows using the appropriate software products (expert systems, automated environments, databases, etc.) to prepare for business communication with partners. They significantly expand the analytical capabilities of the future specialists; increase the effectiveness of making informed decisions. The aim of the article is to determine the ways of forming the culture of Internet communication of students. In order to solve the tasks outlined in the article, such research methods as analysis, comparison and generalization of scientific literature were used. As a result of the research, means for business communication on the Internet have been allocated: E-mail – a typical off-line communication service; World Wide Web (WWW) – the most developed part of the Internet direct communication service; FTP – the file transfer protocol; Gopher, WAIS – the most widely used means of searching for information on the Internet; Telnet – remote access; electronic message boards; Usenet news or teleconferences; mailing lists; electronic databases – a unique source of information that is grouped by subject; electronic exchange; chat. The article gives recommendations on the use of these means. The possibilities of Internet communication are revealed: the absence of borders and psychological risk, the construction of one’s own identity, changing of ways of self-presentation, reduction of the sensitivity of emotional influence, promotion of personal development, communicative openness and tolerance, professional character, the need to adhere to the norms of netiquette. The practical results of the research can be used by teachers, methodologists in the process of teaching pedagogical, philological and methodological courses in higher education institutions, can serve as the basis for special courses, special seminars, be used in writing textbooks, methodological guides and recommendations, when writing course papers, diplomas, master’s research works, be used in distance education, attraining courses for teachers, in post-graduate pedagogical education, at schools, gymnasiums, lyceums.

8

Codes of Ethics as a Marketing Communication Tool: The Impact of Codes of Ethics on The Behaviour and Appearance of Employees

75%

Kozáková J., Savov R., Darázs T.

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2024

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vol. 15

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issue 1

64-77

EN

Codes of ethics are crucial in communicating and building the values of organisations and their employees. This research study focuses on exploring various aspects of ethical behaviour and the impact of ethical constraints on employee performance in organisations. In the context of the growing importance of business ethics and human resource management, this study statistically identifies differences between organisations based on their ethical characteristics and strategies. The integration of ethics into corporate strategy is found to have an impact on the permissible behaviour and appearance of employees, with past ethical scandals leading to more stringent measures. In addition, the length and updating of the code of ethics affect the control over certain aspects of employee behaviour. These results underscore the importance of codes of ethics as tools for communication as well as for managing employee ethics and behaviour. They also highlight the role of multinational corporations in the diffusion of these practices and their impact on smaller market players, as well as the importance of managing workplace constraints. In conclusion, this study contributes to a deeper understanding of ethical practices and their importance within organisations.

9

Sprachliche Besonderheiten der modernen deutschsprachigen E-Mail-Kommunikation

63%

Gorpennikova J.

Linguistische Treffen in Wrocław

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2019

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issue 15

81–88

DE

Der Beitrag zielt darauf ab, die Formen der Entschuldigung in der deutschen Sprachkultur zu analysieren. Es werden Definitionen der Entschuldigung in deutscher Sprache geprüft. Wir untersuchen die sprachlichen Eigenschaften der Entschuldigung und geben ihr Diapason. Die am häufigsten verwendeten Beispiele für Entschuldigungen werden in der Studie angegeben. Die Nutzungsstatik von Entschuldigung und Verzeihung wird dort zur Verfügung gestellt; überdies wird die Verwendung der Entschuldigung in der deutschen Sprachkultur erklärt.

EN

The article aims at learning the apology in the German linguoculture. The definitions of the apology in the German language are examined there. We study the linguistic properties of the apology and give their diapason. The commonly used examples of apologies are given in the article. The usage static of Entschuldigung and Verzeihung is provided there; the usage of the apology in the German linguoculture is explained in the article.

10

Some aspects of effectiveness in Hungarian-Vietnamese business communication

63%

Lenart I.

Scripta Neophilologica Posnaniensia

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2018

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issue 18

67-72

PL

With the aim of revealing linguocultural gaps (lacunas) in Hungarian-Vietnamese business communication, a questionnaire-based study was conducted. A total of 638 questionnaires was completed and analysed. Participants of the survey were Vietnamese individuals who had lived and graduated from university in Hungary, and had a good command of the Hungarian language. In this presentation, the results obtained will be displayed, including linguistic and cultural differences between representatives of the two aforementioned nations. The theoretical background of the study is the Lacuna Theory, developed by the Moscow School of Ethnopsycholinguistics. The results of the survey will hopefully contribute to the further development of the Lacuna Theory in general and in the business context in particular.

11

Словаўтваральныя неалагiзмы ў сучаснай беларускай мове i яе тэхналектах

38%

Сегень Л.

Białorutenistyka Białostocka

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2016

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vol. 8

PL

W artykule autorka omawia aktualizację i zmianę słownictwa we współczesnym języku białoruskim, kierując szczególną uwagę na ostatnie dziesięciolecie XX i pierwszą dekadę XXI wieku, które charakteryzują się znaczną ilością zapożyczeń z języków zachodnich. Analiza pokazała, że skrótowce, mimo że niezbadane i nieusystematyzowane, nazywają nowe zjawiska rzeczywistości i aktywnie funkcjonują w białoruskich technolektach.

EN

In the article the author discusses updating and changes in modern Belarusian vocabulary paying special attention to the period of the last decade of the 20th century and the first decade of the 21st century, which is characterized by a significant amount of borrowings from Western languages. They nominate new phenomena of reality and function actively in Belarusian technical terminology. As the analysis shows they have not been examined and systematized yet.

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