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Content of any media resource is closely related to goals the media aimed to reach as well as to its funding model. Nevertheless, peculiarities of this relationship had not been described in scientific literature before, especially in the context of Ukrainian informational share of the Internet. Our goal is to indicate and describe these peculiarities, and, on that basis, to form methods of determination of a funding model for a certain Ukrainian Internet media. We discovered that the interdependence between a funding model and its content primarily consists of its orientation towards financial attractiveness. If there is no such an aim, there can be dysfunction resulting in subsidization. Determination of these subsidies’ origin is usually quite easy, because the stateowned, grant based and crowdfunding media do not tend to hide their funding sources and only sponsor’s subsidies are usually kept secret.
EN
This article attempts to analyze the content of the main news broadcasts of the three largest television broadcasters in Poland – the public one and two commercial. In total, the authors analyzed 42 main editions of “Wiadomości” TVP1, “Fakty” TVN and “Wydarzenia” Polsat in 2014 and 2021 (two middle days of each week in August). The study paid particular attention to changes in television in recent years, especially in the context of the way how politics is reported in the media and how media respects for the principle of pluralism, which changed after the 2015 elections. In this respect, the main focus was on checking how the public broadcaster meets the requirements contained in art. 21 of the Broadcasting Act (polish media law).
PL
W niniejszym artykule podjęto próbę analizy zawartości głównych wydań audycji informacyjnych trzech największych nadawców telewizyjnych w Polsce – publicznego i dwóch komercyjnych. Łącznie autorzy przeanalizowali 42 główne wydania „Wiadomości” TVP1, „Faktów” TVN i „Wydarzeń” Polsatu w latach 2014 i 2021 (po dwa środkowe dni z każdego tygodnia sierpnia). W badaniu szczególną uwagę zwrócono na przemiany w telewizji w ostatnich latach, zwłaszcza w kontekście sposobu relacjonowania polityki w mediach i respektowania zasady pluralizmu, który zmienił się po wyborach w 2015 roku. Pod tym kątem skupiono się najbardziej na sprawdzeniu, jak nadawca publiczny realizuje wymogi zawarte w art. 21 ustawy o radiofonii i telewizji.
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