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EN
There has been a common belief that an Internet language is full of vulgarism. The level of interpersonal culture in communication has been lowering, especially in functional aspect of language. Moreover, vulgarization of speech is getting forward, which is being noticed in many different communicational situations in the global network. In the Internet, vulgarisms usually appear in different than traditional meanings and they also play different functions. They can be written with the use of symbols available on a keyboard, euphemism or graphical elements. Acronyms and emoticons are also elements of language that are part of the web communication. It is also noticeable that the range of occurrence of vulgar words is getting wider and the feeling of vulgarity is getting weaker and weaker. In certain circles of users there can be seen even desemantization of vulgarisms that are used as interlude or substitute for many more semantically rich precise words. There has been popularization of colloquial elements leading to neutralization of expressivisms and replacing them with vulgarisms that are used to express mostly negative, angry and aggressive feelings. The analysis of the forms mentioned above underlines present deliberation.
EN
The subject of the article is the ways of creating a virtual communicative community that is shaped around the criminological discourse, realized in the form of a podcast – a virtual genre of expression. The material basis are sound recordings under the common title “Piąte: nie zabijaj” (“The Fifth Commandment: You Shall Not Kill”), published on Justyna Mazur’s online channel, available on the YouTube platform. Addictionally, some comments of Internet users published under each analyzed recording were taken into account. The aim of the study is to show that the authors and recipients of audiovisual materials available on the Internet create a communication community specific to the virtual space, based on the similarity of interests, exchange of information and observations, on the closeness of moral and social attitudes towards crimes, their perpetrators and victims. The article presents the position that Justyna Mazur – the author of the analyzed material – not only makes her recordings available for entertainment or cognitive purposes, but also cares for the constitution of a permanent recipient group that interacts with the material and other participants of virtual communication. It has been shown that the author consciously uses various communication strategies: referring to the shared knowledge of the sender and the recipient, showing concern for listeners, sharing own experiences and observations, or formulating various requests in order to win the attention of recipients and encourage them to actively comment on recordings or interact with the author or other Internet users. The communicative activity in question also fosters the development of criminological discourse by informing a large group of recipients about the events that have occurred, exchanging information and accumulating knowledge on a specific topic. An important aspect that attracts attention when reading the analyzed materials is the linguistic setting of content relating to such sensitive topic as crime. The author, who aptly uses language as a tool can, thanks to her authority, sensitize Internet users to the issue of ethics and aesthetics of expression.
Język Polski
|
2016
|
vol. 96
|
issue 3
15-26
PL
Przedmiotem artykułu jest obecność właściwości dialektalnych w języku potocznym. Bez wątpienia gwary są systemami recesywnymi, jednak ich zanik nie dokonuje się tak szybko, jakby się mogło zdawać. Niektóre właściwości gwar charakteryzują się znaczną trwałością i są obecne w szeroko rozumianej komunikacji potocznej. Dialektyzmy albo są wprowadzane do wypowiedzi w celach stylizacyjnych, albo pojawiają się wskutek niedostatecznej kompetencji użytkowników języka. Zagadnienie zostało omówione na materiale wyekscerpowanym z forów internetowych. Pokazane zostały obecne w tekstach internautów wybrane cechy gwarowe z płaszczyzn: fonetycznej, morfologicznej i leksykalnej.
EN
The subject of the article is the presence of dialectal features in the colloquial language. Local dialects are indubitably recessive systems, but the process of their disappearance is slower than it may seem. Some properties of local dialects are strong and present in the widely understood colloquial communication. Local dialect forms are introduced into utterances either in order to stylize them or as a result of the language users’ insufficient competence. The issue was discussed on the basis of the material excerpted from the Internet forums. The author presents selected dialectal features within the area of phonetics, morphology and lexis that were found in the Internet users’ posted messages.
EN
The purpose of this article is to analyze how young customers (aged 18–29) perceive using the Internet as a means to purchase products. The nationwide research (N=770) was carried out by an innovative CAWI method at the end of 2012. The group of young adults uses the online eagerly; 98% of them do it every day. In the year 2012, as much as 86% of those surveyed, purchased goods via Internet at least once. Furthermore, a significant number of them (70%) perceive the Internet as an essential channel for communication with firms. The group of young adults constitutes the core of the internet community and therefore should be considered a target group for firms selling products and services online. It is expected that the dynamic development of the information technologies in our society will lead to an increase in the number of internet trade transactions, provided that there is further customers’ approval and satisfaction in this area.
PL
Celem artykułu jest dokonanie analizy postrzegania i korzystania przez młodych klientów (18–29 lat) w zakresie dystrybucji produktów przez Internet w celu oceny perspektyw rozwoju handlu internetowego. Badanie własne (metoda CAWI) zostało przeprowadzone pod koniec 2012 roku. Miało ono zasięg ogólnopolski (N=770). Młodzi dorośli to segment rynku, który chętnie korzysta z Internetu – 98% codziennie. W analizowanym roku aż 86% badanych osób z segmentu „młodzi dorośli” dokonało przynajmniej jednego zakupu w Internecie. Również znaczący odsetek badanych (70%) postrzega Internet jako ważny kanał komunikacji z firmami. Segment młodych dorosłych to podstawowa grupa tworzącą społeczność internetową. Z tego powodu jest to kluczowy segment rynku dla firm sprzedających w Internecie. Dalszy rozwój społeczeństwa informacyjnego w Polsce będzie umożliwiał przenoszenie coraz większej liczby transakcji do Internetu pod warunkiem akceptacji przez klientów tego rodzaju rozwiązań.
EN
The aim of the article is to show a strong sense of community between runners. About kindly relationships witness acts of politeness, that occur in the communication of people practicing this sport. The analyzed material comes from the social networking site Facebook, through which runners inform about competitions or trainings. The article analyzed posts include examples of acts of politeness, such as: greetings and farewells, invitations, declaring the help, refusal, requests and advice, declaring to aid, congratulations and wishes.
PL
Celem artykułu jest ukazanie silnego poczucia wspólnoty pomiędzy biegaczami. O życzliwych relacjach świadczą akty grzecznościowe, które występują w komunikacji osób uprawiających ten sport. Analizowany materiał pochodzi z portalu społecznościowego Facebook, za pośrednictwem którego biegacze przekazują sobie informacje dotyczące zawodów sportowych czy też wspólnych treningów. W artykule zostały zanalizowane wybrane wpisy będące przykładami aktów grzecznościowych, takich jak: powitania i pożegnania, zaproszenia, deklarowanie pomocy, odmowy, prośby i rady, wspieranie i gratulowanie oraz życzenia.
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