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COMMUNICATION POLICY AS THE SOURCE OF CITIZENS’ TRUST

100%
Karpchuk N., Kopcewicz G., Olszanecka N., Urbański D., Piechowiak-Lamparska J., Bryc A., Bojarczyk B., Jorgensen F. A. E., Niedziołka D., Pacześniak A., Potorski R., Wincławska M., Włodkowska-Bagan A., Jeran A., Mol A., Solsbery A., Dąbrowska I., Głodkowski M., Kopcewicz G., Olszanecka N., Piechowiak-Lamparska J.
The Copernicus Journal of Political Studies
|
2015
|
issue 1 (7)
PL
The article focuses on the national dimensions of the EU communication policy in Sweden, Finland and Denmark. The cornerstone of the EU communication policy is the dialogue with citizens about the policies and the future of the EU. It is based on openness, transparency and accountability which greatly contribute to building citizens’ trust in the authorities’ activity. EU communication policy is realized through e-governance, language policy and the policy in the sphere of mass media. The aim of the article is to analyze the experience and best practices of top 3 EU countries (Sweden, Finland and Denmark) in terms of the assessment of national policies in the field of ICT and digital skills of citizens in the sphere of communication policy. The hypothesis is that these states being the leaders as to citizens’ digital literacy have introduced efficient channels of involving citizens in the decision making process.
2
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POLITICAL COMMUNICATION DISCORD BETWEEN THE GOVERNMENT AND THE CITIZENS: THE CASE OF UKRAINE

88%
Karpchuk N., Yuskiv B.
Torun International Studies
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2019
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issue 12
157-168
EN
Political communication is a major factor in the democratisation of power relations, since the latter are based on public policy, ensuring a constant interconnection between political actors at all levels. Through political communication, it is possible to overcome the contradictions that complicate the democratisation of society. The article is a critical examination of the present-day communication interaction between the citizens and the government of Ukraine. The term developed here to describe this phenomenon is the communication discord between the citizens and the government provoked by the heterogeneity of interests and goals of society and factors associated with the activity of the government. Communication policy of the government is aimed at involving citizens in the decision-making process while communication activity of the citizens is oriented on the formation of public opinion, the exchange of ideas and arguments and, later on, on the influence on the government and the decision-making process. The distinction of these two communication processes is also facilitated by the tendency of mediatisation of communications in the modern world, related to technical development, the Internet and social media. Models of the communication interaction between the government and society are researched. Recommendations to improve the political communication of Ukraine’s Government are developed.
3
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Communication Policy Challenges of Ukraine in the Context of its European Integration

88%
Karpchuk N.
Historia i Polityka
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2015
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issue 14(21)
51-65
EN
Ukraine headed for European integration in 1998 when the Partnership and Cooperation Agreement between the European Union and Ukraine came into force. In the following years the Ukrainian society has been preparing to the state’s prospective accession to the EU. However, on 21 November the course of Ukraine drastically changed and the Ukrainian society exploded. The lack of efficient communication policy, specifically close cooperation between the state authorities and the public, absolute disregard for Ukrainians’ interests and requirements became the catalyst of mass protests. The aim of the article is to study the evolution of the development of communication interaction between the authorities and the civil society, to research the reasons of challenges Ukraine has faced in the past years. The article focuses on the legal grounds and the mechanisms of development of Ukraine’s communication policy directions.
4
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Netherlands’ Media vs. Ukraine’s Communication Efforts: The Case of the Netherlands’ Referendum in 2016

75%
Karpchuk N.
Historia i Polityka
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2017
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issue 22(29)
107-117
EN
Ukraine has redeclared its way to European integration which means the arrangement of not only the information campaign directed at the Ukrainians but the promotion campaign directed at foreign public. A serious communication challenge was caused by the advisory referendum in the Netherlands concerning the ratification of the EU–Ukraine Association Agreement. Ukraine had to counteract the well-organized media campaign held by the Dutch Eurosceptics. The Ukraine’s communication efforts are analyzed within the context of the Dutch referendum, 2016.
5
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Comunication activities within the modern entreprise

63%
Gherasim D., Gherasim A.
Organizacja i Zarządzanie : kwartalnik naukowy
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2010
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vol. nr 1
41-48
EN
Inside organizations, communication has an important role. Communication should be oriented both towards the internal life of the organization and towards the external activity. The communication devices of the company serve to disseminate some major information about the products and services offered to the clients and they also serve to find out how the business environment reacts. Such a double communication system assures a permanent dialogue with the external environment, the market, supplying the firm with all the necessary elements for developing an efficient activity.
PL
W organizacjach komunikacja odgrywa ważną rolę. Komunikacja powinna być zorientowana zarówno na wewnętrzne życie organizacji jak również na jej zewnętrzną działalność. Narzędzia komunikacji firmy umożliwiają rozpowszechnianie niektórych kluczowych informacji o oferowanych klientom produktach i usługach, jak również służą pozyskaniu wiedzy na temat reakcji otoczenia biznesu. Taki podwójny system komunikacji zapewnia ciągły dialog ze środowiskiem zewnętrznym, rynkiem, dostarczając firmie wszystkich elementów niezbędnych dla rozwoju jej skutecznej działalności.
6
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Комунікаційна політика Данії в контексті комунікаційної політики Європейського Союзу

51%
Karpchuk N.
Facta Simonidis
|
2014
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vol. 7
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issue 1
113-126
EN
Communication policy covers the set of principles and measures directed at objective and unprejudiced dissemination of information, establishment of transparent relations between the authority and civil society and business, listening to citizens’ needs and requirements, involving citizens in the decision-making process. The European Union elaborates the principles and directions of the communication policy implementation in a number of normative documents. The EU member-states take the defined principles as the basis and develop transparent relations between the authority bodies and society, paying great attention to the needs and interests of their citizens. The aim of the article is to analyze the specific measures of Denmark’s communication policy as the state that occupies the top ranking position according to the citizens’ e-skills level. The research is grounded on the analyses of normative documents and sites.
PL
Polityka komunikacyjna obejmuje zestaw zasad i środków ukierunkowanych na obiektywne i bezstronne upowszechnienie informacji, ustanowienie przejrzystych stosunków między władzą a społeczeństwem obywatelskim i biznesem, przysłuchiwanie się potrzebom i wymaganiom obywateli, udział obywateli w procesie podejmowania ważnych decyzji. Unia Europejska opracowuje zasady i sposoby realizacji polityki komunikacyjnej poprzez szereg regulaminów. Państwa członkowskie na podstawie ustalonych zasad rozwijają przejrzyste stosunki między rządem i społecznością, licząc się z potrzebami i interesami swoich obywateli. Celem przeprowadzonego badania jest analiza konkretnych działań polityki komunikacyjnej Danii jako kraju, który zajmuje pierwsze miejsce wśród krajów członkowskich UE w zakresie poziomu umiejętności elektronicznych ludności. Badanie przeprowadzono na podstawie analizy aktów prawnych i stron internetowych.
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