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Zeszyty Prasoznawcze
|
2013
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vol. 56
|
issue 1
72-81
EN
A large number of diverse models illustrating the complexity of the communication process are used in the communication studies. Those models form the foundation of studies undertaken by scholars and hypotheses employed by them. Current theoretical findings cannot, however, keep up with the change that has happened in the communication process due to digitalization of the media. The author of this article attempts to fill the existing gap by proposing his own model (CTO model, Content-, Technik- und Organisations-Modell), which takes into consideration the frequently omitted area of media production and puts an emphasis on the causal relation between its elements, such as the content, technology, and organization of the media. The main value of the proposed model lies in the fact that its application makes it possible to analyze, with the use of scientific methods, also such phenomena as convergence and internationalization of the media
2
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Komunikacja interpersonalna

100%
EN
Interpersonal communicate frequently refers to the transmission and receiv-ing of information between the sender and the recipient, or between a small group of people remaining in direct contact with each other. Full communica-tion process should be carried out in two directions. On one side of the sender transmits your message, and on the other the recipient responds so that the back sends the message to the sender. Bidirectional communication process expresses itself through interpersonal communication as undertaken in the context of the exchange of verbal and non-verbal signals in order to achieve better interoperability. When you communicate interpersonally is inseparable. the unity of time and space the participants of the process. This is the basic social process, which forms the basis for other people in society.
EN
The aim of the paper is to reconstruct the category of “information quality” and to attempt answering the question: how are employee’s attitudes towards organisational change related to the quality of information concerning that process in the context of enterprises’ competitiveness? The secondary data analysis method – covering theoretical literature and numerous empirical studies results – is applied to attain the above-mentioned research aims. The results of conducted analysis are presented in the following order. Firstly, the category of ‘information quality’ is conceptualised, the factors which influence the information quality are identified and the authors’ scheme for analysing the information quality is proposed. Secondly, the view on employees’ attitudes towards organisational change is presented. Thirdly, the conditions of the information transmission in the organisational change process are analysed. Further, conceptual remarks on the influence of information quality on attitudes towards organisational change are presented on the background of previous research results. Since the idea of incorporating the concept of information quality in the theoretical considerations and empirical models in the area of research on attitudes towards organisational change seems to be promising, the authors propose the directions of further research in the final part of the paper.
EN
Albanian efforts to fulfill European standards and norm in its Public Administration and service delivery, are becoming a research argument for academics and practitioners as well. Even if significant efforts have been made in this direction there is still a gap in analyzing the link between the communication process which creates and delivers the public service, effect of the used tools in service provision and delivery, the performance evaluation of this sector and the future of the sector itself affected by the intersection of these factors. This brings a great necessity to watch very close those evolutions, processes and the impacts they have in the Albanian social tissue. At the same time, it is very important to understand what streamline has been followed till now by micro and macro huge progresses which have affected the systems, the relations between pairs which not necessarily are being expressed in standards. There is no sustainable change or improvement, if they aren’t built at the cellular level, and when we talk about the state, institutions and citizens, the way they relate, if it is standardized or not by laws or procedures, it becomes the most important reading that we must do to understand the substratum of those progresses. Relations, communications and the future of the communicative situations between citizens and public operators including the public administration during the public service proceedings, indicate the quality and sustainability of Albanian evolutions in social view, as well as the forecasting we can do regarding their impact in the future. Tools by which strategies have been applied, seems to affect the process as well as affect pairs perception of fairness, justice and low conformity. This oblige us investigate about effects and impacts they have had during the service proceedings. We may judge the transparence’s perception related to how much equal citizens consider they are being treated by public operators, what’s its influence in trust climate, notably on the citizens trust towards public administration, whose salaries are being paid by public and who theoretically must carry over public interest. We may, as well, investigate the impact that this variable has had in the new dimension of accountability which is a strong indicator of the evolution of public administrations in Albania, showing how the way public services are being delivered and how much the public itself is actually ruling through a careful reading of the communications hold between them and public administrations.
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Kompetencje komunikacyjne nauczycieli

87%
EN
The article discusses the problem of teachers’ communicative competences and presents it from both the theoretical and empirical perspective. The first part of the article helps understand the communication process and defines teachers’ communicative styles at school and barriers for pedagogical communication. The second part presents the results of diagnostic research on selected teachers’ communicative competences. The research problems included: How do teachers understand the communication process at school, and what are the factors determining its level? What communicative styles do teachers use? What are the barriers in communication between teachers and students? The article concludes with remarks and postulates.
EN
The paper presents the ethnography of virtual phenomena and processes, conducted in the social, educational and cultural spheres of the Internet. It describes the most important features of the global network and shows all its aspects which are the subject of ethnographic studies at the Faculty of Pedagogy and Psychology of the University of Silesia in Katowice, i.e. the communication process and its semiotic character, the process of creating social networks, education supported by social media, virtual self-help groups for stigmatised people, and cyberbullying.
PL
W artykule przedstawiono i omówiono wyniki autorskiego badania dotyczącego oczekiwań pracowników względem procesu rekrutacji i funkcjonowania w zmiennym otoczeniu biznesowym w opinii przyszłych pracowników z pokolenia Y, którzy obecnie wkraczają na globalny rynek pracy. Prezentowane wyniki badania ukazują opinie respondentów z Polski, Ukrainy i Grecji oraz trendy zmian w zakresie komunikacji z przyszłymi pracownikami. Wnioski stanowią rekomendacje dla działów HR dotyczące dokonania koniecznych zmian w komunikacji z potencjalnymi kandydatami w procesie rekrutacji i selekcji. Wnioski z przeprowadzonego badania wskazują m.in. na potrzebę modyfikacji ogłoszeń. Aby przyciągnąć uwagę potencjalnych kandydatów, powinny, oprócz możliwości rozwoju zawodowego, podania szacunkowego wynagrodzenia, zawierać również informacje o stabilności warunków zatrudniania, możliwości elastycznych godzin pracy i zakresu pakietu świadczeń dodatkowych. Ponadto, analiza danych wskazała również na potrzebę wdrożenia w funkcjonujących w firmach procesach rekrutacyjnych sprawnych systemów komunikacji z kandydatami, gdyż 3 na 4 kandydatów oczekuje kontaktu ze strony pracodawcy już na drugi dzień zarówno po wysłaniu dokumentów aplikacyjnych, jak również po przeprowadzonej rozmowie kwalifikacyjnej. Aby pozytywnie wpływać na satysfakcję z pracy, zaangażowanie i jednocześnie minimalizować zjawisko nadmiernej fluktuacji pracowników z pokolenia Y, należy w pierwszej kolejności rozpoznać i przeanalizować ich potrzeby oraz wyciągnąć wnioski, co zostało dokonane w artykule, i w obszarze komunikacji będącej elementem procesu rekrutacji i selekcji w działach HR wdrożyć odpowiednie zalecenia.
EN
In her article, the author presented and discussed finding of her author research concerning the employees’ expectations from the process of recruitment and functioning in the variable business environment in the opinion of future employees from Generation Y who has currently been entering the global labour market. The presented research findings show the opinions of respondents from Poland, Ukraine and Greece as well as the trends of changes as regards communication with future employees. The conclusions are the recommendations for HR departments concerning the implementation of necessary changes in communication with candidates in the process of recruitment and selection. The conclusions issuing from the carried out research indicate, inter alia, the need to modify announcements. To attract attention of potential candidates, they should, apart from the opportunities of professional development and quotation of approximate remuneration, include also the information on stability of the terms of employment, possibilities of flexible work hours, and the scope of package of fringe benefits. Moreover, the data analysis indicated also the need to implement, in the operating in firms recruitment processes, of efficient systems of communication with candidates, as 3 of 4 candidates expect a contact on the employer’s side already on the second day both upon submission of the application documents and after the conducted job interview. In order to positively affect job satisfaction, commitment and, at the same time, to minimise the phenomenon of an excessive fluctuation of employees from Generation Y, one should, in the first instance, recognise and analyse their needs as well as draw conclusions (what is done in the article) and in the area of communication being an element of the process of recruitment and selection in HR departments and implement relevant recommendations.
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