Search results

1

Communicating a Company’s CSR Activities Through Social Networks: A Theoretical Framework

100%

Grzesiuk K.

Annales. Etyka w Życiu Gospodarczym

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2017

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vol. 20

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issue 4

89-104

EN

Companies which decide on socially responsible activities usually take into consideration benefits including the marketing effects of CSR programmes. However, in order to achieve that, the information about the socially responsible activities of companies must be spread and reach the audience of the company. That includes stakeholders related to the company that might be interested in receiving information about the social initiatives undertaken by the company. These stakeholders are connected with the firm through the network of social ties (SN). The main goal of this article is to present a theoretical framework of roles that these networks of social ties play in the effective communication of CSR activities. This paper is divided into three parts. The first one concerns the problem of how to communicate the involvement of a company in social initiatives. The second one contains the description of possible communication processes and strategies. The last one presents the analysis of the social networks perspective and its main characteristics and, in conclusion, it summarizes the main benefits a company can gain by applying the SN concept to CSR communication in the area of attribution and information spread through various channels.

2

Investigating the use of speaking strategies in the performance of two communicative tasks: The importance of communicative goal

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Pawlak M.

Studies in Second Language Learning and Teaching

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2018

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vol. 8

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issue 2

269-291

EN

Although the ability to speak is usually seen as a key manifestation of learners’ ability in the target language they are attempting to master, research has not given ample attention to strategies that can be employed to enhance this skill. In fact, the bulk of such empirical investigations has mainly focused on communication strategies that are reactive devices, predominantly used to overcome difficulties in successful conveyance of meanings and messages, and even this line of inquiry has been neglected in recent years. The study reported in this paper aims to partially bridge this gap by examining the speaking strategies that advanced learners of English used in the performance of two communicative tasks, differing in the extent to which the participants were required to make a contribution to their successful completion. The data collected by means of open-ended questionnaires that were administered immediately after the completion of the two tasks yielded crucial insights into the nature of the speaking strategies and the ways in which the communicative goals inherent in task type influenced the choice of speaking strategies.

3

Мовні засоби вираження сміху в реалізації комунікативних стратегій і тактик у художній прозі початку XXI ст.

100%

Danyluk I.

Studia Ucrainica Varsoviensia

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2016

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vol. 4

83-94

PL

The article analyzes the theoretical aspects of communication strategies, tactics, and actions; it determines that laughter as a non-verbal “sign” of communication in the structure of the text is a communicatively oriented strategic concept, which is implemented in communication tactics and actions by means of language (tactics of manipulation, concealment of information, denial, threats); it determines their role in shaping implicitness in the process of artistic communication; in predicting interpersonal communication in the structure of the artistic whole, and in strengthening the general textual strategy verbalized by the characters.

4

„Für einen guten Zweck“. Eine exemplarische linguistische Analyse der Werbekommunikation gemeinnütziger Organisationen

100%

Wengeker M.

Colloquia Germanica Stetinensia

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2012

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issue 20

35-52

EN

The author of the paper, as a form of response to a 2005 critical study of an author from Nuremberg concerning advertising for an action of donation to poor children, gives positive examples of such advertisement actions. The author of the paper presents language means with the aid of which children are portrayed as subjects. The chosen area of advertisement not connected to economy has not been taken into consideration in linguistic research on advertising as yet. In the article communication strategies within the field of public language that serve “a good cause” are pointed out.

5

Mit Autoritäten argumentieren. Sprachliche und bildliche Autoritätszitate in der Werbekommunikation

100%

Opiłowski R.

Colloquia Germanica Stetinensia

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2012

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issue 20

53-70

EN

Arguing for something in advertising is often done with the aid of authoritative utterances of well-known people and their depiction in a given advertisement. Types of such argumentation can be classified according to the source of authoritative features of the quoted persons. Besides quoting prominent people advertisements also create quotations and present photographs of unknown people or institutions which owing to their status in social culture help assign positive features to the product. The main goal of advertisements referring to various authorities is the acceptance of the advert’s message and as a consequence of the advertised product by the audience. The effectiveness of such strategy depends on the force of a given authority, his/her acceptance by the recipient, on proper matching of the authoritative features to the features of the product and on original arrangement of the argumentation in the text and image of the advertisement.

6

Zmiany językowe i tekstowe w kopiowanych dokumentach cechowych jako przejaw świadomości językowej pisarzy na przykładzie ordynacji z 1661 r.

100%

Pałucka-Czerniak I.

Świat i Słowo

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2022

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vol. 39

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issue 2

118-136

EN

Linguistic and textual changes in copied guild documents as a manifestation of the linguistic awareness of writers based on the ordinance of 1661 This article is devoted to a specific textual phenomenon present in Polish law and legal documents, namely the linguistic changes resulting from the creation of copies. This phenomenon is presented with the example of the guild ordinance of 1661, compiled for the guild of Krakow brewers. The aim of the presented study is also to supplement the knowledge on the use of language in a small, specialized communicative community. The two texts dated 1661, which became the basis for a comparative analysis, are most likely copies of an earlier document from the 18th century. Their copyists fairly faithfully reproduced the content, which they intentionally modified when they noticed the need to adapt the records to the life of the community. Random and misleading changes occurred, but they were sporadic. The copyist made corrections by condensing the content and omitting unnecessary words. The existing grammatical and graphic discrepancies between the texts, as well as the different approach to the form of the Latin text, usually did not change the meaning of the message. Sometimes contradictory tendencies emerged: to shorten the content and condense information, to preserve the signals of the old age of the text, to modernize the linguistic form, and to adjust it to the changed realities. All of them are a manifestation of the writers’ linguistic, stylistic and functional awareness. It can be concluded that the copying strategy, i.e. duplication of the model text of the guild ordinance genre, included permission to make textual, linguistic and stylistic modifications within a strictly defined scope.

7

Średniopolskie katalogi władców jako narzędzie kształtowania pamięci zbiorowej

89%

Hawrysz M.

Stylistyka

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2019

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vol. 28

303-320

EN

The study presents communication strategies (credibility of content, mythical and legendary stylization, evaluation of content) and language resources that are used to shape collective memory in the so-called catalogues of rulers, a genre of historiographic writing characteristic of Old Polish culture. The linguistic ways of shaping collective memory which are presented lead to the statement that in the more distant past people were aware of the possibility to influence what will be remembered and how, and Middle Polish catalogues of rulers viewed in the light of the category of collective memory appear as a mnemonic course of knowledge about their own past.

8

Compensatory Strategies in Arabic as a Second Language

88%

Rabab'ah G., Bulut D.

Poznań Studies in Contemporary Linguistics

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2007

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vol. 43

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issue 2

83-106

EN

This paper investigates the compensatory strategies (CpSs) used in the oral discourse of second year students studying Arabic as a second language (ASL) in the Arabic Language Institute at King Saud University in Riyadh, Saudi Arabia. The study examined the various strategies used by a sample of 24 male learners who were all high school graduates from 8 different countries (Russia, Kosovo, Senegal, Tajikistan, Pakistan, Benin, Malaysia and Ethiopia), speaking 8 different languages (Russian, Albanian, Wolof, Tajik, Urdu, French, Malay and Somali). To elicit the CpS use, the subjects were audio-recorded while performing two tasks: an interview and a role-play. The data were transcribed and analysed. The results showed that the subjects used a range of compensatory strategies in their oral production. Moreover, there were differences between the individual learners' strategies according to their native language. The findings of the study showed that ASL learners were risk-takers, and they expanded their limited linguistic resources to achieve their communicative goals. The findings of the present study suggest that strategic competence as reflected in the CpSs used by ASL learners should be integrated into the ASL curriculum.

75%

Posyłek M.

Polityka i Społeczeństwo

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2017

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issue 4(15)

150-166 (17)

EN

The contemporary image of a female politician is no longer perceived through her attractiveness (which, however, can be decisive in election process), but through her education, knowledge, and professional experience. A much higher level of engagement is expected from female politicians than from their male counterparts, therefore achieving success might be difficult. This situation demands a much more active approach in creating an image in order to indicate to the electors that women are able to fulfill the most important duties at all levels of political power due to their level of education, knowledge and higher personal engagement. Creating an image requires a systematic effort to design and to highlight some elements of identity, taking advantage of public relations and marketing, that will gain the acceptance of the voters. The power of the Internet in public sphere, and it’s significance in marketing actions has led to social media being widely employed in the image building process. For female city mayors, who broadcast their activities on their public accounts, social media has become a form of image creation. The analysis produced below focuses on the process of image building on Facebook for the female city mayors of the Łódź Voivodeship during the local government election campaign of 2014.

16

Szantaż emocjonalny w języku polskim i czeskim. Ujęcie pragmalingwistyczne

75%

Kondzioła-Pich K.

Studia Językoznawcze. Synchroniczne i diachroniczne aspekty badań polszczyzny

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2018

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vol. 17

191–210

PL

Artykuł jest próbą pragmatycznej analizy zachowań komunikacyjnych o charakterze szantażu emocjonalnego w języku polskim i czeskim. Szantaż emocjonalny rozumiany jest jako manipulowanie rozmówcą przy pomocy wykorzystania emocji łączących nadawcę i odbiorcę. Analiza dotyczy omówienia czterech strategii komunikacyjnych: „Prokurator”, „Biczownik”, „Cierpiętnik” i „Kusiciel”. W tekście przedstawiono również sposoby realizacji poszczególnych strategii. Opierają się one na występowaniu określonych aktów mowy z grupy dyrektywów, komisywów, emotywów i illokucji o charakterze mieszanym, a także stosowaniu konkretnych operatorów interakcyjnych i łamaniu maksym konwersacyjnych.

EN

The article is an attempt of a pragmatic analysis of communication behaviours such as emotional blackmail in the Polish and Czech languages. Emotional blackmail means manipulation of the interlocutor while taking advantage of the emotions that connect sender and receiver. The analysis concerns four communication strategies: ‘Prosecutor’, ‘Flagellator’, ‘Martyr’ and ‘Tempter’. The article also presents the ways to implement particular strategies. They are based on determined speech acts from the group of directives, commissives, emotives and illocutions of mixed character, as well as on applying interactive operators and breaking conversational maxims.

17

Trilemmas: Gorgias’ PTMO Between Zeno and Melissus

75%

Rossetti L.

Peitho. Examina Antiqua

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2017

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vol. 8

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issue 1

155-172

EN

The present paper makes the following points. (1) The summary given in Sextus Emp. Math. VII is of much greater value than usually acknowledged, since it preserves several key elements of Gorgias’ communicational strategy. (2) A sketchy trilemma is available in the opening sentence of Philolaos (DK 44B2) as well as in a passage of Plato’s Parmenides. This is evidence in favor of the hypothesis that the very first known trilemma was devised by Gorgias and not by Sextus himself or Aenesidemus. (3) Not unlike Zeno, Gorgias enjoyed to be neither serious nor joking, but remained somewhat halfway. This point is seldom acknowledged, though it is crucial in order to understand that he pretends to claim (e.g. that p), but his claims do not amount to any points of doctrine. (4) That he remains halfway should not prevent us from appreciating some of his ideas, but, at the same time, we should not expect full intellectual adhesion to what he tells us. Besides, something similar occurs in most of Plato’s dialogues. (5). Gorgias owes a lot to Melissus.

18

The Pragmatic Functions of Repetition in TV Discourse

75%

Rabab'ah G., Abuseileek A. F.

Research in Language

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2012

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vol. 10

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issue 4

445-460

EN

Since repetition is a natural phenomenon used to perform various functions in interactional discourse, adopting a pragmatic analysis to the discourse of Dr. Phil and his guests on Dr. Phil's TV show, this study attempted to explore the pragmatic functions of such repetitions as used by English native speakers. The data were gathered from conversations between native speakers of English, and based on 7 full episodes of Dr. Phil's TV Show. The researchers watched, and studied these episodes on YouTube. The study revealed that one of the salient features of TV discourse is repetition, which is employed to perform a variety of language functions. Repetition was used to express emphasis, clarity, emotions, highlight the obvious, be questionable, express annoyance, persuasion, express surprise, give instructions, and as a filler in order to take time, when the speaker was searching for a proper word to say what would come next. The study concluded that these findings had significant implications for EFL/ESL teachers and the interlanguage development of EFL/ESL learners.

19

Pedagogická interakce a komunikace pohledem kategoriálního systému

75%

Svatoš T.

Studia paedagogica

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2011

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issue 1

175-190

XX

Educational interaction and communication are classic topics of educational research. The first serious initiations are associated with the 1960s and researchers who focused on the microanalysis of school communication (e.g. the methods of Bellack, Flanders and Taber; in the Czech context, works by Mareš, Gavora, Tollingerová, Průcha and others). At the time of their origin, these usually represented very laborious quantitative perspectives on educational interaction and communication, all of them based on models of mass education. Although both the “school itself” and the research methodolog y have changed since then, these studies are still viewed as inspirational for the research projects of today. The author describes a modified method of FIAS which is applicable for research in teacher-to-pupil communication under conditions current in Czech primary and lower secondary schools. It follows the familiar categorical system of N. A. Flanders but uses different categories of activities and applies computer software.

20

Wzory XVI-wiecznej polemiki religijnej w świetle pism Marcina Czechowica (Rekonesans)

75%

Hawrysz M.

Studia Językoznawcze. Synchroniczne i diachroniczne aspekty badań polszczyzny

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2009

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vol. 8

59-70

EN

The aim of this paper is the description of the literature of Marcin Czechowic through the pragmatic aspects of a religious war of words. Such analysis is aimed at identification of both the sender’s intention as well as the ways of their realization. This way of analysis allowed identifying two main communication strategies in the Czechowic’s writings: the conciliation strategy which conciliates protagonists of the author’s ideology by creating the positive picture of Arian and abomination strategy which discouraged people from Arian’s religious opponents by creating their negative image. As a result, three models of the 16th century religious polemics can be distinguished: polemics of invective (rare in the writings of Czechowic), polemics of suggestion (i.e. subtile and hidden persuasive statements) and polemics of arguments.

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Communicating a Company’s CSR Activities Through Social Networks: A Theoretical Framework

Investigating the use of speaking strategies in the performance of two communicative tasks: The importance of communicative goal

Мовні засоби вираження сміху в реалізації комунікативних стратегій і тактик у художній прозі початку XXI ст.

„Für einen guten Zweck“. Eine exemplarische linguistische Analyse der Werbekommunikation gemeinnütziger Organisationen

Mit Autoritäten argumentieren. Sprachliche und bildliche Autoritätszitate in der Werbekommunikation

Zmiany językowe i tekstowe w kopiowanych dokumentach cechowych jako przejaw świadomości językowej pisarzy na przykładzie ordynacji z 1661 r.

Średniopolskie katalogi władców jako narzędzie kształtowania pamięci zbiorowej

Compensatory Strategies in Arabic as a Second Language

Possibility of Increasing the Quality of Communication in Public Administration

Effects of communication strategy training on EFL students' performance in small-group discussions

The impact of teaching communication strategies on EFL learners' Willingness to Communicate

Effects of communication strategy training on EFL students’ performance in small-group discussions

The impact of teaching communication strategies on EFL learners’ Willingness to Communicate

Adaptacja i porozumienie. Komunikacja dwujęzyczna w Europie Środkowej

ROLA MEDIÓW SPOŁECZNOŚCIOWYCH W PROCESIE BUDOWANIA WIZERUNKU KOBIET PREZYDENTÓW MIAST NA PRZYKŁADZIE SERWISU FACEBOOK

Szantaż emocjonalny w języku polskim i czeskim. Ujęcie pragmalingwistyczne

Trilemmas: Gorgias’ PTMO Between Zeno and Melissus

The Pragmatic Functions of Repetition in TV Discourse

Pedagogická interakce a komunikace pohledem kategoriálního systému

Wzory XVI-wiecznej polemiki religijnej w świetle pism Marcina Czechowica (Rekonesans)