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1

Framing coworking spaces marketing strategies via social media indices

100%

Vagianos D., Koutsoupias N.

Econometrics. Ekonometria. Advances in Applied Data Analytics

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2021

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vol. 25

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issue 2

1-14

EN

In this paper an investigation of social media marketing techniques of Coworking spaces’ type of business is performed, using datasets acquired using social media monitoring tools. Mediatoolkit has been used to scrap data deriving from the activity of the WeWork Instagram and Twitter accounts which were collected on a 24/7 basis from varying locations and in multiple languages in a fifteen-day time window. Indices related to sentiment, reach, influence, number of followers, retweets, likes, comments, and view scores formed the datasets that were examined by applying multiple correspondence analysis as well as the hierarchical clustering method. The aim of this paper was to explore the inherent properties of the multiple indices describing the general realm of social media marketing tools, and more specifically aspires to provide digital marketers with an alternative perspective of social media marketing strategies related to the emerging coworking spaces type of business. The authors identified three classes/segments of posts, whereas post polarity tends to relate to geographic location, regardless of the social media channel used for posting.

2

Coworking Spaces as a Driver of the Post-Fordist City: a Tool for Building a Creative Ecosystem

88%

Bednář P., Danko L.

European Spatial Research and Policy

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2020

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vol. 27

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issue 1

105-125

EN

Collaborative places nurture creativity and efficiency of cultural and creative industries. Research in collaborative places revealed they are essential for networking and cooperation in the creative ecosystem. The results of studies focusing on competitiveness of coworking spaces and their effect on boosting entrepreneurship are rather vague. Furthermore, an awareness of how coworking spaces stimulate coworkers to engage in urban regeneration through local community initiatives is limited. Hence, this study seeks to provide an insight into coworking spaces from the organizational perspective devoted to entrepreneurship and competitiveness. Simultaneously, the paper aims to reveal synergies between creative communities and local development. The method of data gathering consists of semi-structured in-depth interviews with managers and entrepreneurs from selected countries of the EU applying the grounded theory for their analysis. The results suggest that coworking spaces indicate a boosting of the entrepreneurship of the creative class through collective projects. These activities tend to stimulate knowledge creation and open innovation in the creative ecosystem that benefit local development. Coworking spaces also represent a driving force to initiate and maintain a dialogue between the creative ecosystem and local authorities for culture-led urban development.

3

Nowe przestrzenie gospodarcze metropolii – od postmetropolii do metropolii mozaikowej?

51%

Smętkowski M., Celińska-Janowicz D., Wojnar K.

Studia Regionalne i Lokalne

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2019

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issue 4(78)

28-53

PL

Celem artykułu jest przedstawienie ewolucji przestrzeni gospodarczej współczesnej metropolii. Podjęto tu próbę usystematyzowania najważniejszych przemian tej przestrzeni, w szczególności wyrażających się powstawaniem nowych obszarów i obiektów aktywności gospodarczej. Do przedstawienia tej ewolucji wykorzystano trzy osie ilustrujące różne typy działalności, stanowiące współczesne filary rozwoju metropolii: produkcyjno-technologiczną, kontrolno-informacyjną i konsumpcyjno-kulturalną. Zachodzącą transformację ukazano w kontekście tendencji odśrodkowych i dośrodkowych występujących w układzie: centrum miasta – pozostała część jego obszaru metropolitalnego. Na tej podstawie sformułowano scenariusze zmian struktury przestrzennej metropolii oraz kierunki badań nad transformacją jej przestrzeni gospodarczej wynikające z przeobrażeń technologicznych i społecznych.

EN

The purpose of the article is to present the evolution of the economic space in the modern metropolis. The paper systematizes the most important changes of that space, in particular those expressed in the emergence of new areas and places of economic activity. To present this evolution, three axes illustrating various types of activity are used, constituting the contemporary pillars of metropolis development: production and technology, control and information, and consumption and culture. The ongoing transformation is shown in the context of centrifugal and centripetal The purpose of the article is to present the evolution of the economic space in the modern metropolis. The paper systematizes the most important changes of that space, in particular those expressed in the emergence of new areas and places of economic activity. To present this evolution, three axes illustrating various types of activity are used, constituting the contemporary pillars of metropolis development: production and technology, control and information, and consumption and culture. The ongoing transformation is shown in the context of centrifugal and centripetal.

Refine search results

1 Econometrics. Ekonometria. Advances in Applied Data Analytics

1 European Spatial Research and Policy

1 Studia Regionalne i Lokalne

1 Bednář P.

1 Celińska-Janowicz D.

1 Danko L.

1 Koutsoupias N.

1 Smętkowski M.

1 Vagianos D.

1 Wojnar K.

1 2021

1 2020

1 2019

Framing coworking spaces marketing strategies via social media indices

Coworking Spaces as a Driver of the Post-Fordist City: a Tool for Building a Creative Ecosystem

Nowe przestrzenie gospodarcze metropolii – od postmetropolii do metropolii mozaikowej?