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EN
This article examines how audiences engage with popular culture in ways that forge political awareness and civic engagement. Through exploring the various levels of engagement of Hungarian women with the 2017–2020 television adaptation of The Handmaid’s Tale, this study answers questions such as: How do Hungarian female audiences engage with topics raised in The Handmaid’s Tale? How does their engagement with the show encourage cultural citizenship? Based on in-depth interviews with twenty-two Hungarian women, this qualitative empirical research sheds light on the role of television drama series in facilitating the manifestation of cultural citizenship as an arena of identity-construction and community-formation.
EN
This theoretical essay explores the concepts of cultural and popcultural citizenships in connection with the period of state socialism in 70s and 80s in Czechoslovakia. The main intention is to test the potential of the concept of popcultural citizenship, which is inspired by John Hartley ́s “do-it-yourself citizenship”. Another aim is to examine textual properties of so called “normalization” television serials with regard to the extent to which it allowed for semiosis to be controlled by the viewers. The article summarizes theoretical debate of the main concepts as a starting point for further audience research.
PL
W artykule prezentujemy działalność ruchów na rzecz języka ukraińskiego na Ukrainie od czasów Pomarańczowej Rewolucji do chwili obecnej (2005-2017). Ukazujemy strategie i obszary działań ruchów (walka o prawa konsumenckie, oddolna produkcja i dystrybucja ukraińskojęzycznych treści, popularyzacja języka, inicjatywy ustawodawcze) oraz ich potencjalny wpływ na politykę państwową.
EN
The article presents the activities of social movements for Ukrainian language in Ukraine since the Orange Revolution till present time (2005-2017). It explores strategies employed by these movements and fields of their operation (including struggle for consumer rights, grassroots production and distribution of Ukrainian language content, promotion of Ukrainian language use, legislative initiatives) as well as their prospective influence on state policy.
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