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EN
There have been a number of organised discussions about the media in Slovakia in recent times. This study analyses them to find answers to several research questions. One question is: who took part in the discussions about the media in the period this analysis focused on in 2018? Interviews with the organisers of these discussions offered a partial answer to the question of what kind of discursive strategies they used in determining the hegemonic discourse that emerges from these discussions. The article's theoretical starting point is Foucault's question about 'Who is speaking?' as an important element of the archaeology of knowledge. The analysis was conducted by counting the frequency of public normative official affiliations the guests and moderators had in the discussions and performing a qualitative content analysis of the interviews carried out with the organisers. The analysis revealed that most of the participants were politically centrist subjects from centrist parties, the liberal and conservative media, and non-governmental organisations critical of the extremes in the media landscape. The discursive strategies analysed included procedures of exclusion based on the distinction between reason and madness, media routine, and the valuing of objectivity and respect toward the deceased over balance. However, balance is still an acknowledged value and could become the basis for more plural discussions, given that the respondents claimed that they have no problem with differences of opinion.
PL
Lider partii PiS Jarosław Kaczyński pomylił niegdyś słowa polskiego hymnu, śpiewając: „Marsz, marsz Dąbrowski, z ziemi polskiej do Wolski”. Celem artykułu jest analiza roli, jaką w dyskursie internautów pełni neologizm Wolak stworzony na bazie przejęzyczenia Wolska . W przeprowadzonym procesie badaw czym następuje weryfikacja tezy o wyzyskiwaniu tego neologizmu przez antagonistów partii do budowania dominacji dyskursywnej nad jej zwolennikami. Neologizm Wolak funkcjonuje w dyskursie na zasadzie socjotypu (stereotypu Innego inspirowanego jego przynależnością do grupy społecznej), a przydatnych narzędzi do jakościowej analizy tego zjawiska dostarcza francuska praksematyka, której założenia stanowią podwaliny metodologiczno-teoretyczne rozważań zawartych w artykule.
EN
Jarosław Kaczyński, the leader of Law and Justice party, once confused the words of the Polish national anthem by singing: „Marsz, marsz Dąbrowski, z ziemi polskiej do Wolski”. The aim of this article is to analyze the role of the neologism Wolak , based on his slip of the tongue Wolska , in Internet users’ discourse. The following paper verifies the thesis about the exploitation of this neologism by the antagonists of the party in order to build a discursive dominance over its supporters. The neologism Wolak operates in the discourse as a sociotype (the stereotype of the Other inspired by his belonging to a social group). French praxematics, the foundations of which form the methodological and theoretical basis of this article, provides very useful tools for the qualitative analysis of this phenomenon.
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