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The model of evaluating the efficiency of educational services market based on the balanced scorecard

100%
Gryshchenko I. M., Bebko S. V.
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
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2014
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issue 1(13)
91-104
EN
There has been considered in the article the issue of evaluating the efficiency of functioning of the educational services market under the conditions of national economy formation. There has been analyzed the educational services markets of Ukraine and China. There has been suggested the model of evaluating the effectiveness of functioning of educational services market based on the tools of the balanced scorecard.
2
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‘Lemonisation’ and Information Asymmetry on the Educational Services Market in Ukraine

88%
Kozak L., Kovalchuk V., Gudz I., Novak A.
Journal of Education Culture and Society
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2022
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vol. 13
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issue 2
645-658
EN
Aim. The article aims to analyse the manifestations of information asymmetry in the market of educational services to develop proposals for improving the communication programmes of higher education institutions of Ukraine. Methods. The authors describe the display of information asymmetry in the market of educational services based on a sociological study among the 1st and 2nd-year students of Ukrainian universities, which aimed to study the criteria for choosing an educational programme. The authors used correlation analysis to assess the statistical significance of the influence of individual criteria on the selection of entrants. The survey was conducted at the universities in Ukraine that provide educational services on the bachelor’s degree specialities of 073 Management and 075 Marketing. A critical and comparative analysis of state regulatory measures to overcome information asymmetry was also applied. Results. The annual decrease in the number of university entrants in Ukraine and around the world has led to increased competition among universities, resulting in an escalation of information asymmetry in the market of educational services and its ‘lemonisation’. Conclusions. According to the results of the sociological study, despite the high availability of sources of information, at the time of entering the university, the vast majority of students did not consider themselves sufficiently informed about the benefits of studying in the chosen educational and professional programme. Several state regulatory measures have been taken to provide quality educational services in Ukraine and ensure unbiased information about universities. It was revealed that by allocating state-funded places for a specific speciality and university, the government significantly influences the choice of applicants. However, it should be noted that such impact is not very significant for applicants with high scores. Given this, the impact and effectiveness of both the state regulation system of universities in Ukraine and its specific instruments require further study. Cognitive value. The study results contribute to overcoming the asymmetry of information in the market of educational services, serve as a methodological basis for improving the communication programmes of higher education institutions, promote healthy competition among them. The findings of this study can be considered an essential contribution to future research.
3
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Трансформація ринку дошкільних освітніх послуг у містах Західної України

75%
Kulish I.
Facta Simonidis
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2020
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issue 13
349-374
PL
this article the author explores approaches to the understanding of the concept of «market of educational services» in Ukraine. What follows is the analysis of the functioning of preschool institutions in the regions of Western Ukraine. It has been shown that in all cities there has been a reduction of children’s preschool establishments, which was due to a rapid decline in fertility in the first years after the break away of Ukraine from the USSR and as a result of the economic crisis. In the later period, since 2005, the birth rate has gradually increased, and the number of establishments remained unchanged for a long time. Today, the situation with the number of places in such institutions remains critical. In the market of educational services, a business group of private pre-school educational institutions is actively formed, which in most cases does not meet the standards established in the state. The problem can be solved only by creating new or restoration of closed children’s institutions.
UK
Досліджено підходи до розуміння поняття «ринок освітніх послуг» в Україні. Проведено аналіз стану функціонування дитячих дошкільних закладів у областях Західної України. Показано, що в усіх містах пройшло скорочення дитячих дошкільних закладів, що відбулося через стрімке падіння народжуваності у перші роки після виходу України зі складу СРСР і стало наслідком економічної кризи. Пізніше, починаючи з 2005 р. народжуваність стала поступово зростати, але кількість закладів довший час залишалась незмінною. Селяни масово переселялись до міст і навантаження на дитячі заклади збільшувалось, що додавало навантаження на дитячі заклади. На сьогодні ситуація із кількістю місць у закладах залишається критичною. На ринку освітніх послуг активно формується бізнес-група приватних дошкільних закладів освіти, які здебільшого не відповідають встановленим у державі стандартам. Проблему можна вирішити лише шляхом створення або відновлення закритих дитячих закладів.
4
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Kreowanie wizerunku placówki oświatowej – perspektywa teoretyczna i praktyczna

63%
Cieśla P.
Annales Universitatis Mariae Curie-Skłodowska, sectio J – Paedagogia-Psychologia
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2022
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vol. 35
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issue 2
165-176
EN
Dynamically changing educational services market and growing social needs addressed towards educational institutions and its representatives have defined success of modern school depending on working out attractive brand in the society environment, allowing it to be distinguished among others and gain potential customers of its services (parents and their children). Due to that reason, the study presents the most important elements which consist the process of shaping positive and coherent image of educational institution in local environment, both from the theoretical and practical perspective. A proposition of a proprietary model of a strategy for creating the image and promotion of a contemporary school was presented, allowing to create and manage the school image during time through public relations activities. In addition, attention was paid to the diagnosis of the local educational services market, preceding the formulation of the assumptions of the image strategy of the institution, and discussed the role of social media in maintaining the developed image of the school. The summary lists the benefits of using the proposed model and presents guidelines for creating the image of the school to be used in educational practice by the management of educational institutions.
PL
Dynamicznie zmieniający się rynek usług edukacyjnych oraz wzrastające wymagania społeczne kierowane wobec instytucji edukacyjnych i jej przedstawicieli uzależniły sukces współczesnej szkoły od wypracowania atrakcyjnej marki w środowisku, umożliwiającej wyróżnienie się na tle konkurencji oświatowej i pozyskanie potencjalnych klientów usług edukacyjnych (rodziców i ich dzieci). Dlatego w opracowaniu zostały zaprezentowane najważniejsze elementy składające się na proces kształtowania pozytywnego i spójnego wizerunku placówki edukacyjnej w środowisku lokalnym, zarówno z perspektywy teoretycznej, jak i praktycznej. Przedstawiono propozycję autorskiego modelu strategii kreowania wizerunku i promocji współczesnej szkoły, pozwalającego na kreowanie i zarządzanie wizerunkiem placówki edukacyjnej w czasie poprzez działania z zakresu public relations. Ponadto zwrócono uwagę na diagnozę lokalnego rynku usług edukacyjnych, poprzedzającą formułowanie założeń strategii wizerunkowej placówki, a także omówiono rolę mediów społecznościowych w podtrzymywaniu wypracowanego wizerunku szkoły. W podsumowaniu wymienione zostały korzyści wynikające z zastosowania proponowanego modelu oraz przedstawiono wskazówki dotyczące kreowania wizerunku szkoły do wykorzystania w praktyce oświatowej przez kadrę zarządzającą placówkami edukacyjnymi.
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