Gender of fashion. The formation of gender aesthetics based on the French fashion publications from 1768–1793 The aim of this article is to show the transformation in the perception of the relation between fashion and gender in 1768–1793, based on French fashion publications from that time: Courier de la mode (1768–1770), Galerie des modes (1778–1785) and Magasin des modes nouvelles (1785–1793). These three publications depict a gradual transition from the perception of clothes as a social status symbol to the expression of gender. Wherefore a common esthetics of both sexes, natural for the time when it was the aristocratic taste that was prevailing, began to be considered as inappropriate, which was characteristic for the bourgeois’ way of fashion perception..
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