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1

Feminine Hypostases in Epic Fantasy: Tolkien, Lewis, Rowling

100%
Măcineanu L.
Gender Studies
|
2015
|
vol. 14
|
issue 1
68-82
EN
The paper identifies the types of female figures present in the works of three well-known fantasy writers, J.R.R. Tolkien, C.S. Lewis and J.K. Rowling, discussing the ways in which these characters are presented, their relationship with other characters, and their role in the economy of the novel, which is more important than may appear from a first reading. It also tries to explain the reasons that prompted the above-mentioned authors to choose these female hypostases.
2
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Just Like a Woman. Bob Dylan o kobietach i mężczyznach

72%
Kiec I.
International Journal of Slavic Studies Transgressive, Pragmatic and Speculative Horizons of Popular Literature and Culture
|
2020
|
vol. 1
|
issue 2
EN
The starting point to consider is the story of one of Bob Dylan’s most famous songs dedicated to a woman, but – what the author of the article is trying to show – above all defining men of the sixties generation. It is situated between the traditionally understood role of a man – a warrior and conqueror, and a new man, whose image will be born with the victory of the second wave of feminism in the 1970s. It is called the generation of Boys from the Rain (inspired by Dylan, but also Jerzy Szaniawski’s Dreams Theatre), The Savages (according to Robert Bly) or – bards, for whom the song is a drug, a substitute for femininity, the only companion follow in their wake. An image of a new woman from a non-feminist perspective is shown – it’s an evil woman who is the heroine of the Polish equivalent of Dylan’s song – Andrzej Bianusz’s Jak to dziewczyna [Like a girl].
3
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Ґендерна специфіка реалізації опозиції „я”–„інший” у поезії Сергія Жадана та Маріанни Кіяновської

72%
Шаф О.
Pomiędzy. Polonistyczno-Ukrainoznawcze Studia Naukowe
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2015
|
issue 1
243-252
RU
Рассматривается функциональность оппозиции „Я"-„другой" как гендерного маркера лирики С. Жадана u М. Кияновской, в частности гендерные особенности эмоционального проявления отношения к особе противоположного пола, которое структурируется в смысловом поле „свой"-„чужой", „субъект"-„объект".
EN
The functionality of the ”I"-”Other” opposition, which is the gender marker of M. Kijanowska’s and S. Zhadah’s lyric is discussed. Particular emphasis is put on the gender-specific features of the expression of the attitude to the male/female structurized as “own”-“alien”, “subject”-“object”.
4
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Assessment of the brand experience effect on the gender dimension of the brand personality on the example of Dior

58%
Bahjat D. F., Wali A. I.
Wiadomości Statystyczne. The Polish Statistician
|
2022
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vol. 67
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issue 1
21-37
PL
Celem badania omawianego w artykule jest ocena wpływu doświadczenia marki na jej osobowość w aspekcie płci na przykładzie marki Christian Dior (a dokładnie, jego linii produkującej perfumy). Analizowano zależności między dwiema zmiennymi: doświadczeniem marki i osobowością marki w aspekcie płci przy wykorzystaniu metody ilościowej. Próba badawcza składała się ze 173 respondentów pochodzących z irackiego Kurdystanu, a badanie było prowadzone od stycznia do sierpnia 2021 r. Analiza wykazała, że doświadczenie marki Dior charakteryzuje się większą skłonnością do feminizacji jej cech, co w konsekwencji czyni ją atrakcyjniejszą dla kobiet. Przeprowadzona analiza stanowi wkład w badania nad koncepcją osobowości marki w aspekcie płci.
EN
The aim of this study is to measure the effects of the brand experience on the gender dimension of the brand personality on the example of Christian Dior (more specifically, its fragrance-line branch). The study used a quantitative method to explore two variables: the brand experience and the gender dimension of the brand personality. The research sample consisted of data collected from 173 respondents from the Kurdistan region of Iraq and the study covered the period from January to August 2021. The analysis demonstrates that the brand experience of the Dior brand is more inclined towards the feminine than the masculine characteristics of the brand, which makes it more appealing to female consumers. The study contributes to the exploration of the specific concept of the gender dimension of a brand personality.
5
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Image féminine difforme – entre superstitions et réalité. À propos des images rendues monstres à travers l’iconographie médiévale

58%
Migdał A. M.
Eruditio et Ars
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2022
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vol. 5
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issue 2
9-45
EN
The plentiful literature and the iconography devoted to the subject of incredible creatures, known form Antiquity, widespread during the Middle Ages and up to the modern period, often refer to a female human being transformed into, based on different interpretations, a creature with animalistic characteristics recognized as “monster”. In this context the disposition to “re-present”, resulting from the ability to create new images inspired by the unusual, is closely related to the indirect thought process of which imagination, as an intermediary between the sensual experience and the image projected by mind, is an intrinsic element. In consequence the dissimilarity results in distortion of the image, including the depictions which stigmatize the image of a woman, which alienate this image through mystifying reality – in particular, the nature of the phenomenon, un-investigated, obscured or hidden, in medieval society, pathological conditions.
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