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EN
The rapid development of digital financial technologies in Ukraine leads to the emergence of new risks and to significant consumers’ losses in the financial market. The aim of the study is to develop strategic directions of state policy of consumer protection in the digital financial services market considering the best world practices and features of the financial system of Ukraine.System scientific analysis was used to study the possibilities of implementing international quality standards for digital financial services in Ukrainian legislation. The method of statistical analysis of data was used to form the imperial basis of the study.Based on the global experience and taking into account the peculiarities of Ukrainian fintech market the state policy should consist of three strategic directions: 1) create a system of legal regulation of the mechanism of protection of consumers’ rights of digital financial services; 2)introducing a risk-oriented approach to regulating the digital financial services delivery processto consumers; 3) strengthening of digital financial literacy and public awareness. Such state policy will form a reliable system of consumer protection in the digital services market in Ukraine.
EN
The rapid development of digital financial technologies in Ukraine leads to the emergence of new risks and to significant consumers’ losses in the financial market. The aim of the study is to develop strategic directions of state policy of consumer protection in the digital financial services market considering the best world practices and features of the financial system of Ukraine. System scientific analysis was used to study the possibilities of implementing international quality standards for digital financial services in Ukrainian legislation. The method of statistical analysis of data was used to form the imperial basis of the study. Based on the global experience and taking into account the peculiarities of Ukrainian fintech market the state policy should consist of three strategic directions: 1) create a system of legal regulation of the mechanism of protection of consumers’ rights of digital financial services; 2) introducing a risk-oriented approach to regulating the digital financial services delivery process to consumers; 3) strengthening of digital financial literacy and public awareness. Such state policy will form a reliable system of consumer protection in the digital services market in Ukraine.
EN
The purpose of the article/hypothesis. Paper highlights certain crucial aspects of misleading and deceitful advertisings of banking and financial products and services, its effects, and the necessity to ban and/or restrict some of professionals’ misbehaviours. Many research evidence shown how an endless amount of information and specific advertisements can influence consumers’ financial decision-making. This concern was intensified by the impact of COVID-19 on the financial situation of many households. Methodology. Author has conducted extensive research using national and international literature, public reports, legal cases, administrative proceedings, national and international legislations. There are presented some national examples, good principles and suggestions of what should be done to better protect the customers on the banking and financial market. Results of the research. The study revealed that the misleading, abusive conducts and numerous sales strategies of professionals operating on the markets at issue may regard almost any individual. Unethical advertising practices may intensify because of ever-increasing technology and new advertising techniques. As described, both the type and the timing of the advertising can also greatly influence consumers’ choice. The policy makers shall be determined, decisive and fast in order to assure that financial products and services are safe and law-compliant, to raise standards in advertising sector, to prevent defaults, irresponsible borrowing, loss of privacy, discrimination, failures and predatory practices. The measures shall prevent the frauds and the marketing and sales strategies of a set of unrealizable promises or products unsuited to the needs of customers on the financial advertising market.
EN
The purpose of the article/hypothesis. The present contribution is focused on the lending market, its credit products, and actors, with particular regard to the non-bank small-dollar lenders and the underserved borrowers. The purpose is to analyze some of the specific small-dollar loans and related legislative initiatives from the American and European financial markets which may constitute remedies to the problem of predatory lending. Methodology. The analysis was based on the legal and administrative acts and documents as well as on the doctrine related to the topic examined. Results of the research. The study revealed that the misleading, abusive conducts and numerous sales strategies of professionals operating on the banking market may regard almost any individual. These unethical practices have intensified during the pandemic, becoming particularly dangerous.
EN
Financial consumer protection has become in the aftermath of a global financial crisis a target of numerous regulatory initiatives and an object of an increased academic penetration. We are witnessing a sharp redefinition of the type and scope of financial consumer protection model, applied supervisory models as well as institutional arragement. This is by far and large a result of an overall change in the regulatory supervisory paradigm of the financial markets. The paper reviews principal elements of the new global financial consumer protection model and illustrates its implementation in the single insurance market of the EU. It indicates dramatic changes in this regard and departure from point of sale to the whole life cycle approach.
PL
Wskutek globalnego kryzysu finansowego, ochrona konsumentów usług finansowych stała się celem szeregu inicjatyw regulacyjnych oraz obiektem zwiększonej penetracji badań naukowych. Aktualnie jesteśmy świadkami całkowitego przedefiniowania rodzajów i zakresu modelu ochrony konsumentów usług finansowych, stosowanych modeli nadzorczych, jak również porządku (układu) instytucjonalnego. Dzieje się tak w znacznym stopniu za sprawą ogólnej zmiany w paradygmacie nadzoru publicznego na rynkach finansowych. Artykuł stanowi przegląd podstawowych elementów nowego globalnego modelu ochrony konsumentów usług finansowych oraz prezentuje jego implementację na jednolitym rynku ubezpieczeniowym UE. Wskazuje ogromne zmiany, jakie zachodzą w tym względzie oraz ilustruje odejście od koncentracji na sprzedaży produktu, na rzecz podejścia holistycznego, opartego na całym cyklu życia produktu.
PL
Celem artykułu było przedstawienie ochrony konsumentów na rynku usług finansowych na Ukrainie. W toku badań empirycznych, na podstawie informacji pozyskanych z kwestionariusza ankietowego, wypełnionego przez 1500 respondentów ustalono zakres działań podejmowanych przez niezadowolonych, z jakości usług finansowych konsumentów a także opisano charakter naruszeń ich praw. Ponadto, szczególną uwagę skupiono na identyfikacji poziomu wiedzy finansowej i poszukiwaniu skutecznych mechanizmów ochrony praw konsumentów. Z przeprowadzonych badań wynika, że uzasadniona jest konieczność opracowania i przyjęcia Narodowej Strategii ochrony praw konsumentów usług finansowych oraz zwiększenie wiedzy finansowej ludności.
EN
The article presents the results of empirical research of rights protection of consumer of financial services in Ukraine. It revealed the scope and nature of the violations of the rights of financial services consumers, and the actions of the respondents for the protection of their rights. Special attention is focused on identifying the level of financial literacy of people and finding effective tools of consumer rights protection. The need for the development and adoption of the National Strategy for rights protection of consumers of financial services market and increasing of financial literacy were proved.
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