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1

Żywność funkcjonalna w Unii Europejskiej — pojęcie, wymagania i rozwój rynku

100%
Korbutowicz T.
Ekonomia. Wrocław Economic Review
|
2017
|
vol. 23
|
issue 4
151 - 167
EN
The interest of consumers in maintaining good health and the development of technology increase the importance of functional foods in the food markets. The functional foods themselves have a beneficial effect on health over nutritional value. It is not explicitly defined for the variety of food products included in this category. Undoubtedly the so-called health trend in societies afflicted with civilization diseases (e.g. obesity, diabetes, cardiovascular disease, cancer) has changed the consumer’s attitude towards food. The knowledge about the relationship between quality of food consumption and quality of life, especially a state of health of people was increased. The answer to these trends is the growing number of functional foods that are provided by entrepreneurs. There is also a growing consumption of such food in the world and European countries.
2
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A survey of Polish consumers’ views on health and nutrition claims made on food packaging

100%
Majcher S.
Marketing Instytucji Naukowych i Badawczych
|
2021
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vol. 42
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issue 4
1-16
EN
Goal: To examine the impact of nutrition and health claims on Polish consumers' buying attitudes and intentions. Design/methodology/approach: A questionnaire-based survey was conducted with a group of 200 Polish consumers using the CAWI method, selected by means of purposive, "snowball" sampling. The survey form consisted of 4 parts: A - evaluation of photos of sample products with nutrition claims, health claims, both type of claims, or no claims (control group); B - answering questions about food labelling and the use of nutrition claims; C - opining on health and nutrition claims presented as separate, non-product-specific messages. Findings: The perception of the health and nutrition quality of products with health and nutrition claims was found to be strongly dependent on the consumer's attitude towards a given type of food. The presence of claims seems to have a neutral effect on the perception of the taste of products connoted with healthy eating, but a negative influence in the case of products considered unhealthy. Despite the great interest in the information contained in the labels of food products and healthy eating, Polish consumers still display only a slight degree of knowledge about such claims. At the same time, they seem to be skeptical of the reliability of the health and nutritional- related information on the packaging of food products, which is not correlated with their level of knowledge on the subject. The presence of claims is not decisive for consumers in terms of making purchasing decisions, and claims are less important to them than the use-by-date or the price of the product. Also, claims do not mean the product is perceived by consumers as less caloric. Practical implications: In order to meet the expectations of modern consumers, food producers should consider placing both types of claims on labels, as well as undertaking other promotional activities that draw consumers' attention to the health and nutrition benefits of their products. Due to the fact that a good knowledge of and interest in healthy eating does not translate into a better understanding of nutrition claims, it is necessary to increase consumer awareness of food law. Due to consumer skepticism about health and nutritional-related information, food producers should ensure that the information on their product labels is as consistent as possible. Originality and value: This is one of the few studies conducted among Polish food consumers that examine how the presence of health and nutrition claims on food labels affect perceptions and purchasing intentions regarding food products.
3

Postrzeganie oświadczeń żywieniowych i zdrowotnych przez konsumentów – nurty badań w Europie a koncepcje badawcze w Polsce

88%
Magdalena Olejniczak M.
Zeszyty Naukowe Wyższej Szkoły Bankowej we Wrocławiu
|
2014
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issue 4(42)
37-49
PL
Coraz więcej produktów spożywczych opatrywanych jest informacjami o wartościach odżywczych produktu i jego wpływie na zdrowie. Wiadomości te pomagają zrozumieć konsumentom wpływ różnych składników produktów spożywczych na zdrowie i dobre samopoczucie oraz są wsparciem w doborze prawidłowo zbilansowanego sposobu żywienia. Według rozporządzenia Unii Europejskiej 1924/2006 oświadczenia żywieniowe informują o szczególnych substancjach odżywczych, które znajdują się w produktach, z kolei oświadczenia zdrowotne mówią o związku, jaki istnieje między danym produktem spożywczym lub jego składnikiem a zdrowiem. Zagadnienia postrzegania oświadczeń żywieniowych i zdrowotnych oraz ich wpływu na proces zakupowy konsumentów zostały poruszone jedynie w literaturze zagranicznej, z kolei informacje o zachowaniach polskich konsumentów mają charakter fragmentaryczny.
EN
More and more food is equipped with information providing useful information about product nutrition and its impact on health. This information helps consumers understand the impact of various food ingredients on the health and well-being, and support to select a properly balanced diet. According to EU Regulation 1924/2006 nutrition claims inform about the nutritional substances that are found in products that, in turn, health claims say about the relationship that exists between a food product or its ingredient and health. Perception issues of nutrition and health claims and their impact on the consumer purchasing process were raised only in foreign literature, while information about the behavior of Polish consumers in the context of purchasing products bearing nutrition and/or health claims are just fragmented and often inconsistent.
4
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ALIMENTOS, SAÚDE E PERCEPÇÃO PÚBLICA SOBRE AS ALEGAÇÕES DE SAÚDE DOS ALIMENTOS FUNCIONAIS: UM ESTUDO DE CASO NO BRASIL

63%
GRISOTTI M., DIAS DE AVILA-PIRES F.
Revista del CESLA. International Latin American Studies Review
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2016
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issue 19
153-174
PT
Apesar da falta de consenso internacional sobre o termo alimentos funcionais, eles representam um dos setores do ramo alimentar com maior crescimento no mercado global e, ao mesmo tempo, uma das mais controversas áreas situadas nas fronteiras entre alimentos e medicamentos. Nesse artigo discutimos a definição do termo alimentos funcionais e o impacto do discurso institucional de promoção da saúde (e vida saudável) sobre o mercado e a percepção pública desses produtos. Questionários, grupos focais e entrevistas em profundidade foram aplicadas em grupos de idosos na cidade de Florianopolis, Brasil. Ao analisarmos o entendimento sobre os alimentos funcionais, especialmente aqueles com o selo da Socie¬dade Brasileira de Cardiologia, encontramos uma percepção mais ampla sobre: o pa¬pel dos alimentos no processo saúde-doença; quem orienta as mudanças dietéticas, as dificuldades em adotar essas mudanças; as estratégias usadas para combinar escolha individual e recomendações médicas; e o entendimento público das controvérsias e incertezas relacionadas ao consumo de alimentos.
EN
In spite of the lack of international agreement concerning the term functional food, it represents one of the food sectors with more significant growth in global markets and at the same time one of the most controversial area situated between the food and drug boundaries. In this paper we discuss the meaning of functional foods and the impact of health promotion discourse (and healthy life) on the market and on the public perception of these products. Questionnaires, focus groups and in-depth individual interviews were applied to groups of elderly people in Florianópolis, Brazil. Trying to analyze their understanding of functional food, especially with the Brazilian Association of Cardiology seal, we found a broa¬der perception of the role of food in the health-illness process; who guides the dietary changes, the difficulties in carrying out these changes; the strategies used to combine individual choice and experts/medical recommendations; and the public understanding of the scientific controversies and uncertainties related to food.
5
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Postrzeganie atrybutów produktów żywnościowych opatrzonych oświadczeniami żywieniowymi i zdrowotnymi

51%
Olejniczak M.
Handel Wewnętrzny
|
2018
|
issue 5 (376)
225-235
PL
Istotnym czynnikiem determinującym wybór produktów żywnościowych przez konsumentów są jego cechy, które w literaturze często określane są walorami czy też atrybutami. Cechy i walory oferty produktowej konsument rozpatruje przez poszukiwanie atrybutów pożądanych, które identyfikuje w chwili zakupu, odtwarza decyzje, wykorzystuje pozytywne doświadczenie z konsumpcji, wzmocnione zaufaniem do producenta czy marki. Stosowanie oświadczeń żywieniowych i zdrowotnych na opakowaniach produktów żywnościowych stanowi atrybut w postaci informacji o korzyściach zdrowotnych produktu, wynikających z jego konsumpcji. W ostatnich latach obserwuje się wzrost znaczenia korzyści zdrowotnych, których konsumenci poszukują i oczekują od żywności. Celem opracowania jest przedstawienie wyników badań własnych przeprowadzonych w latach 2012-2015 dotyczących wpływu oświadczeń żywieniowych i zdrowotnych na postrzeganie atrybutów produktów żywnościowych.
EN
An important factor determining the choice of food products by consumers is their features which in literature are often referred to as attributes. The features and qualities of the product offer are considered by the consumer by looking for the desired attributes which he identifies at the time of purchase, reconstructs decisions, uses positive experience from consumption, strengthened by trust in the producer or brand. The use of nutrition and health claims on the packaging of food products is an attribute in the form of information on the health benefits of the product resulting from its consumption. In recent years, there has been a growing importance of health benefits that consumers seek and expect from food. The article presents the results of own research carried out in 2012-2015 on the impact of nutrition and health claims on the perception of the attributes of food products.
RU
Существенным фактором, определяющим выбор продуктов питания по- требителями, являются их свойства, которые в литературе часто именуются ценностями или атрибутами. Свойства и ценности предложения продуктов потребитель рассматривает сквозь призму поиска желательных атрибутов, ко- торые он выявляет в момент покупки, воспроизводит решения, использует по- ложительный опыт, извлеченный из потребления, подкрепленный доверием к производителю или марке. Применение заявлений о питательной и здраво- охранительной ценности на упаковке пищевых продуктов представляет собой атрибут в виде информации о пользе продукта для здоровья, вытекающей из потребления его же. В последние годы наблюдается рост значения пользы для здоровья, которой потребители ищут и ожидают от пищевых продуктов. Цель статьи – представить результаты собственных обследований, прове- денных в 2012-2015 гг., касающихся влияния заявлений о питательных и здра
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