Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 4

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  humour studies
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

The Intricacies of (Debatable) Humour in Advertising: A Cross-Cultural Standpoint

100%
Stwora A.
Academic Journal of Modern Philology
|
2022
|
vol. Special Issue
|
issue 18
177-190
EN
Given the marked presence of humour in many areas of thought and language, as well as in people’s social, emotional, and aesthetic experiences, it comes as no surprise that humour studies are considered an interesting interdiscipline worth studying. This paper is, therefore, an attempt at joining three academic fields, namely advertising discourse, Cultural Linguistics, and humour studies. The author will enquire into the operation of (debatable) humour applied in multimodal advertising discourse. She will make the cultural aspect the focus of attention in order to highlight the role of cross-cultural differences in the perception of humour. Based on her previous studies (Stwora 2020a, 2020b) on attitudinal responses to controversial humorous ads in English, she will join in an exploratory discussion with a view to showing the ways in which ad reception may be influenced by the culture-specific force of humour. Working towards a more comprehensive outlook on humour in use in the context of advertising discourse, the present paper will start with a few words on humour in general and on debatable humour in ads. Then, the cultural side of humour will be discussed. Finally, the author will discuss her research from the cultural standpoint.
2
Publication available in full text mode
Content available

Unmasking Christie

100%
Davis J. M.
The European Journal of Humour Research
|
2017
|
vol. 5
|
issue 4
EN
Unmasking Christie
3
Publication available in full text mode
Content available

Frauen–Männer–Witz Früher und heute. Einige Bemerkungen zum deutschen Kalauer

88%
Sikorska-Bujnowicz K., Universität Łódź P. F.
Acta Universitatis Lodziensis. Folia Germanica
|
2015
|
vol. 11
EN
In this article an attempt is made to discuss the German joke regarding its assignment to the class of bad jokes in German. The question of what is a pun and what determines that a humorous text can be classified as bad or good is also important and very interesting. No less important are questions about the possibility of breaking all rules and norms, both of linguistic and social natures. These considerations are documented by examples of German jokes; on the one hand Loriot’s texts, texts from “Was guckst du?” and on the other from websites. The question of whether an analysed joke is good or bad still remains open despite all possible classification attempts, because its interpretation is subjective, to be assessed for what it is by the recipient from the outset.
4
Publication available in full text mode
Content available

On the Popcultural Life of Historical Works of Art in Humorous Advertising

88%
Stwora A.
Świat i Słowo
|
2021
|
vol. 36(1)
167-181
EN
The paramount objective of this paper is to discuss the popcultural life of historical works of art in selected humorous ads. Firstly, the workings of the incongruityresolution theory of humour and script opposition are presented. Then, the author proceeds to the topic of popculturing visual art in ads. Finally, attention is paid to specific instances of popculturing and funification in several art-related multimodal ads, which makes it possible to see the mechanisms of humour elicitation resultant from the ongoing displacement of historical works of art and their transference into the pop-cultural and advertising realms. To this end, the author gathered a collection of ads in English in which visual art is used in order to introduce humour.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.