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Selected methods of studying a college’s image

100%
Kowalska-Jarnot K.
Managerial Economics
|
2019
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vol. 20
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issue 2
133-150
EN
Positive image and reputation building are important strategies in developing the permanent recognition of a college in the education market. Although it seems challenging to measure image and reputation, they are an important opportunity to gain a competitive advantage due to the fact that they are unique, hard to imitate and increase a college’s chances of attracting more students. Image management requires systematic marketing research. This article is the author’s proposition for a set of image research methods that can be used by colleges.
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Wpływ użytej w wypowiedzi leksyki potocznej na wizerunek felietonisty

75%
Barańska-Szmitko A., Uniwersytet Łódzki W. F., anna.baranska@uni.lodz.pl
Acta Universitatis Lodziensis. Folia Litteraria Polonica
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2016
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vol. 32
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issue 2
EN
The article presents the research results about the influence of the colloquial lexis used in a column’s language on the image of the author of the text, as well as describing the mechanism of this influence. The material was collected during empirical research, when respondents pointed to traits of the column’s author after reading his/her text, and subsequently wrote the text fragments which in their opinion represented the indicated attributes. The exploratory discourse analysis of this corpus made it possible to identify words or sentences indicating the communication of traits like “humorous”, “ironic”, “interesting writer” through the use of colloquial lexis. This article is the analysis of the communicative mechanism of constructing these attributes.
3
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Werbalne sposoby komunikowania „dociekliwości” przez felietonistów (Piotra Zarembę, Magdalenę Środę i Szymona Hołownię). Wyniki badań empirycznych

75%
Barańska-Szmitko A.
Acta Universitatis Lodziensis. Folia Litteraria Polonica
|
2017
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vol. 41
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issue 3
221-234
EN
The main research problem presented in this paper is the communication of one of many features of personal image – the trait ‘inquisitive’. The paper presents the results of the research which used quantitative methods and discourse analysis in order to examine what image can be created when somebody is talking/writing about various subjects but not about him/herself. The results of the research shows that it is possible to indicate six ways of communicating“inquisitiveness”: questions, declaration of interest, declaration of information searching, insight/conclusion, multifaceted issue, details.
4
Publication available in full text mode
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Wpływ użytej w wypowiedzi leksyki potocznej na wizerunek felietonisty

75%
Barańska-Szmitko A.
Acta Universitatis Lodziensis. Folia Litteraria Polonica
|
2016
|
vol. 32
|
issue 2
107-117
EN
The article presents the research results about the influence of the colloquial lexis used in a column’s language on the image of the author of the text, as well as describing the mechanism of this influence. The material was collected during empirical research, when respondents pointed to traits of the column’s author after reading his/her text, and subsequently wrote the text fragments which in their opinion represented the indicated attributes. The exploratory discourse analysis of this corpus made it possible to identify words or sentences indicating the communication of traits like “humorous”, “ironic”, “interesting writer” through the use of colloquial lexis. This article is the analysis of the communicative mechanism of constructing these attributes.
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