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EN
Processes of globalization, digitalization and convergence have radically transformed mass communication, opening new possibilities for communicating. These transformations have also shaped the traditional international communication, based on the model of transmission and domination of nation states. This caused a need for new approach to the meaning and issues of such communication, hence such expressions as: international communication or global communication appeared in Polish literature of Media studies. In the opinion of German researchers the most adequate term, which also reflects the essence of transformations in international communication is: transnational communication. This article aims to explain this term by identifying its denotation, fields and perspectives for studies and by outlining characteristic features of transnational communication.
EN
In the 1970s, when intellectual debate in the rest of the world was preoccupied with the problem of an imbalanced, one-way information flow between Western industrialized countries and less-developed countries in South and East, people in the Soviet Union faced another problem — a problem of deficit of information from the West, which was a result of purposeful politics of the Soviet state. In 1989 the Iron Curtain fell, but it does not mean that nowadays there are no bounds and boundaries in the flow of information to and from the Former Soviet Republics. This paper deals with the issue of foreign news in contemporary Ukraine and explores constraints in making international news in the media. It analyses a set of determinants of international news production in the Ukrainian media and the way they influence the scope and quality of foreign news coverage. The research is based on interviews with about thirty media experts and news producers at major Ukrainian broadcasting organizations, as well as from print and online media. The interviewees — editors-inchief, heads of international news’ departments, foreign correspondents — were asked about the pro- cess of international news production in their editorial offices, the human and technical resources allocated for foreign news coverage, the professional standards of international journalism, as well as the main sources of foreign news and criteria of their selection involved in the news making process. Results of the study show that international news making in Ukraine is influenced by peculiar factors rooted in the Soviet past, such as journalists’ inclination to one-sided reporting and poor command of foreign languages (except Russian), and by common factors determining tendencies in foreign news coverage worldwide, such as the pressure of the market which induces cost-cutting in media organizations and tabloidization of media content. An important finding of the study is the conclusion about indirect, or circuitous movement of foreign news from international news agencies to the Ukrainian media. Because of the peculiarities of Ukrainian news production described in the paper, news from Reuters or Associated Press regularly reaches Ukrainian editorial offices after it has been pro- cessed by Russian newsmakers.
EN
This paper examines the development of African regional media system development in the period after Cold War, including contemporary situation, both from political perspective. It is characterized primarily by the fact that Africa ceased to be an arena of confrontation between the communist and capitalist worlds, but instead it became a place for international competition for the influence on the continent between the “old” and “new” global players, mainly, between the USA, Europe and China. This struggle is manifested in high level of attention for the creation and support by main actors of various channels of influence on African audiences by mass media (both traditional — foreign broadcasting by radio and television, and Internet platforms — websites, online broadcasting, social media). Secondly, there is an attempt by the African media environment to create Pan-African media, which, being guided by commercial needs and operated in conditions of liberalized information space, are quite successful, unlike the failed projects that took place during the Cold War, being politically motivated and existed in a largely undemocratic environment. We also argue that there are distinct sub-regional media systems that coincide with the borders of the former colonial empires. Their existence is both colonial legacy (common language, cultural ties, etc.), and a result of contemporary of media influence of the former metropolises.
EN
The article presents results of research into the media portrayal of events in Frankfurt in 1995, as presented in local and national press in Germany and Poland. This research relied on a qualitative analysis of the text. According to the research results, German press coverage took a more balanced approach, whereas its Polish counterpart often appeared to rely more on emotional appeals based on historical events. This research complements a broader body of inquiry into the role of media in international communication, with particular emphasis on the cooperation between Polish and German journalists.
EN
In the framework of the linguistic approach to understanding the impact of globalization on the humanity, this paper aims to consider the role of the English language in globalization processes. Given the history of English becoming the world’s most widely spoken language, the authors consider possible implications of this fact and overview the current debates and concerns about the role of English and the state of other world languages under conditions of globalization.
XX
Dyplomacja publiczna zyskuje na znaczeniu jako narzędzie polityki zagranicznej adekwatne do operowania w systemie oraz korzystania z postępujących zmian informatycznych w celu bezpośredniego wpływania na obce społeczności. By prawidłowo dokonać analizy i zrozumieć ten instrument polityczny, należy zatem dokonać rozgraniczenia od innych form komunikacji oraz nakreślić wymiary dyplomacji publicznej.
EN
Public diplomacy is becoming more and more important tool if foreign Policy cause is adequate to operating in the international system and using progressive changes in information technology, which can be used to gain directly influence to the foreign communities. To analyze and understood this policy instrument properly we should separate it from other forms of communication and outline dimensions of public diplomacy.
EN
In turbulent times of the COVID-19 pandemic, there are many challenges to a country’s international reputation. During the pandemic, Sweden, especially in its first stage, was frequently presented by international media outlets, sometimes negatively. Such adverse reporting may have imposed some reputational threats on Sweden. This research aims to investigate Swedish communication through a short-term perspective of public diplomacy (its day-to-day dimension) with the foreign public during the COVID-19 pandemic. The research was based on qualitative content analysis of official statements made by the Swedish Ministry for Foreign Affairs, the Ministry of Health and Social Affairs, the Swedish Institute’s Instagram account, and interviews with the Swedish Institute employees. The main argument of this research is that in Sweden, day-to-day communication within PD served as a tool supporting the crisis management process. The research question refers to whether Sweden, through the activity of the Swedish Institute, used some elements of its public diplomacy conduct to react to the coronavirus pandemic. The hypothesis states that the day-to-day dimension of public diplomacy can be associated with the crisis management process.
EN
Subjectivity sets the limits of a state's powers and its place in the global legal and political order, being a fundamental element of international relations. It encompasses various elements, including the national language, which plays a key role in building identity and emphasising independence. The Russian aggression against Ukraine in 2014 demonstrated the role of the Russian language as a geopolitical tool, used by the Kremlin to deny Ukraine's subjectivity and challenge its separate identity. In view of this, the Ukrainian language began to play an important role as in the struggle for the separate identity of the Ukrainian people and state, as well as for its independence. The international community's perception of the state through the prism of subjectivity is influenced by linguistic practices, such as the transliteration of geographical names or the use of specific terminology. In order to strengthen subjectivity and emancipation from the 'Russian world', Ukraine is taking various measures, such as the initiative to change the spelling of the capital's name from 'Kiev' to 'Kyiv' in English. The international perception of the Ukrainian state and its subjectivity are also influenced by linguistic devices and language practices in other languages. An analysis of English-speaking, Russian-speaking and Polish-speaking discourses in the context of Ukraine reveals similarities and differences in the way its subjectivity is defined. Language thus becomes an important element in the struggle for the state's subjectivity and the construction of its identity in the international community.
PL
Podmiotowość wyznacza granice uprawnień państwa i jego miejsce w globalnym porządku prawnym i politycznym, stanowiąc fundamentalny element stosunków międzynarodowych. Obejmuje ona różne elementy, w tym język narodowy, który pełni kluczową rolę w budowaniu tożsamości i podkreślaniu niezależności. Rosyjska agresja na Ukrainę w 2014 r. ukazała rolę języka rosyjskiego jako narzędzia geopolitycznego, wykorzystywanego przez Kreml do negowania podmiotowości Ukrainy i kwestionowania jej odrębnej tożsamości. Wobec tego język ukraiński zaczął odgrywać ważną rolę w walce o odrębną tożsamość narodu i państwa ukraińskiego, a także jego niezależność. Na postrzeganie państwa przez społeczność międzynarodową przez pryzmat podmiotowości mają wpływ praktyki językowe, takie jak transliteracja nazw geograficznych czy stosowanie określonej terminologii. W celu wzmocnienia podmiotowości i emancypacji od „rosyjskiego świata” Ukraina podejmuje rozmaite działania, takie jak inicjatywa zmiany pisowni nazwy stolicy z „Kiev” na „Kyiv” w języku angielskim. Na postrzeganie państwa ukraińskiego na arenie międzynarodowej i jego podmiotowości wpływają również środki lingwistyczne i praktyki językowe w innych językach. Analiza dyskursów anglojęzycznego, rosyjskojęzycznego i polskojęzycznego w kontekście Ukrainy ukazuje podobieństwa i różnice w sposobie definiowania jej podmiotowości. Język staje się więc istotnym elementem walki o podmiotowość państwa i budowania jego tożsamości w społeczności międzynarodowej.
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