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Social media in campaigning — citizens and politicians in the 2010  Swedish election

100%
Bergström A.
Central European Journal of Communication
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2011
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vol. 4
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issue 2(7)
241-258
EN
Within the last few years, social media have emerged and offer network possibilities for political communication. There are large expectations of social media in campaigning and many politicians turned to such networks in the 2010 Swedish election. In spite of the high level of internet penetration and use in Sweden, people seem reluctant to go online for politics. Survey data collected in an e-panel was analyzed with a focus on social media to reveal to what extent internet users contact politicians, the information value of these channels and what users expect from politicians during campaigning. Even among frequent users such as the e-panel members, involvement in politics and politicians in social media is rather low. People tend to view social media as an information channel for politics rather than a conversation medium. Politicians should respond to questions if requested, but not assume the position of friends in peoples’ networks.
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Internet use for instrumental purposes in relation to the quality of life among elderly females and males in Poland – mediating effects of loneliness and social support

100%
Wójcik G., Kniaziuk K., Zawisza K., Tobiasz-Adamczyk B., Grodzicki T.
International Journal of Occupational Medicine and Environmental Health
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2021
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vol. 35
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issue 2
169-185
EN
ObjectivesThe study explores the direct and indirect associations (i.e., through the extent of the level of loneliness and perceived social support) between internet use for instrumental purposes and the quality of life (QoL) among elderly females and males in Poland.Material and MethodsThe analysis was based on 2001 face-to-face interviews performed among randomly selected individuals aged ≥65 years from the general population. The collected data was weighted to generalize the study sample for the reference population. The analysis was conducted using multiple linear regression models. The mediation effect was tested according to the Baron and Kenny approach.ResultsThe obtained results indicate that internet use for instrumental purposes is directly related to a better QoL of elderly Polish males. This positive effect among men also occurs indirectly, through the decrease in loneliness levels as well as the increase in social support scores. It has also been shown that among elderly females, the effect of internet use for instrumental purposes is not related to a better QoL, either directly or indirectly.ConclusionsInternet use for instrumental purposes seems to be important in enhancing a successful life among elderly male adults. However, these technologies are not associated with better QoL among females. Practitioners should be aware of these gender differences. The study adds to the previous studies by demonstrating that the feeling of loneliness and social support mediates the relationship between internet use for instrumental purposes and QoL among elderly males, whereas among elderly females this effect does not occur.
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