Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  light commercial vehicle
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

Factors influencing consumers’ light commercial vehicle purchase intention in a developing country

100%
Kemal Ç., Erkan O., Muhsin D. E., Ömer Ö.
Management & Marketing
|
2015
|
vol. 10
|
issue 2
148-162
EN
The main objective of this paper is to determine factors affecting the intention to purchase a light commercial vehicle that may be influential in a developing country. For this purpose, a self-administered survey was conducted on 408 people living in Erzurum city, North-Eastern Turkey. The data of the survey was analyzed using binary logistic regression model due to the discrete and categorical nature of the dependent variable. Results revealed that gender, age, monthly income, household size, type of driving license, type of fuel, a significant increase in the monthly income, and costs of having SRC-K licenses were significant determinants of consumers’ light commercial vehicle demand. Whilst consumers’ automotive demand has been extensively studied, little research has been concentrated on light commercial vehicle demand. In this respect, the outcome of this study may provide valuable insights for the existing consumer demand literature in terms of light commercial vehicle purchase intention
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.