Search results

1

ORIENTACJA RYNKOWA W DOBRYM WSPÓŁRZĄDZENIU MIASTEM W PERSPEKTYWIE URZĘDNIKÓW SAMORZĄDOWYCH

100%

Anders-Morawska J.

Polityka i Społeczeństwo

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2016

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issue 3(14)

65-76 (12)

EN

The scope of the paper is to analyse the model of public governance by the application of the concept of market orientation. The author posits a new approach in resolving the problem of the assessment and evaluation of territorial government practices in the area of urban governance. The research was carried out in 8 large Polish cities and concentrated on the processes with regards to the improvement of the attractiveness of the city for external users such as: investors, tourists and potential students. The competitive nature of these processes as well as the necessity to take concerted actions with non-governmental and private partners set boundaries for a simultaneous analysis of market orientation on the one hand and collaborative governance on the other. The process of data collection comprised content analysis, in-depth interviews, an on-line survey and the mystery client method. Based on information acquired during research process the author assumes local administra-tion to follow a middle path between two models of public management: new public man-agement and new public governance with the aforementioned in the ascendency. The com-ponents of market orientation were visible in managerial practices of the cities concerned: public managers acknowledge the necessity to acquire intelligence with regard to users’ needs, undertake activities in order to coordinate efforts in the area of satisfying these needs, and attempts to monitor the results of these actions.

2

Entrepreneurial Activity, Market Orientation, Investment Attractiveness and Transaction Costs for Enterprises in Local Development Context

88%

Pilewicz T., Derlukiewicz N., Mempel-Śnieżyk A., Zdon-Korzeniowska M.

Barometr Regionalny. Analizy i prognozy

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2018

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issue 3(53)

109-119

EN

The goal of the paper is to explore phenomena of entrepreneurial activities and market orientation of local governments, and also to identify a relation between these phenomena and investment attractiveness of local units and transaction costs for entrepreneurs and investors that authorities of local units might impact. We performed Boolean key word and subject term searches of selected scholar databases between 21 and 24 July 2017. It enabled us to identify less proliferated aspects of local development, which we deepened our knowledge of through systematic literature review aiming to reach the purpose of the paper. Entrepreneurial activities and the market approach of local units are widely explored in scientific research literature, but investment attractiveness of local units and their impact on transaction costs for enterprises are less represented. We present relations between investment attractiveness and transaction costs for enterprises with entrepreneurial activities and market orientation. There are actions local governments can undertake to impact investment attractiveness of local units and transaction costs for enterprises to stimulate the local development process. This work indicates the importance of increasing investment attractiveness of local units by local governments and lowering transaction costs for enterprises in the local development process.

PL

Celem artykułu jest zbadanie zjawiska przedsiębiorczości i orientacji rynkowej samorządów oraz określenie relacji między tymi zjawiskami a atrakcyjnością inwestycyjną regionów i kosztów transakcyjnych dla przedsiębiorców i inwestorów, na które mogą wpływać władze lokalne. Działania przedsiębiorcze i podejście rynkowe władz lokalnych jest szeroko prezentowane w literaturze przedmiotu, niemniej atrakcyjność inwestycyjna regionów oraz ich wpływ na koszty transakcyjne dla przedsiębiorstw są prezentowane w literaturze przedmiotu w stopniu mniejszym. W celu uzupełnienia zidentyfikowanej luki badawczej zrealizowano badania, które umożliwiły przedstawienie zależności pomiędzy działaniami przedsiębiorczymi, orientacją rynkową, atrakcyjnością inwestycyjną a kosztami transakcyjnymi dla przedsiębiorstw. W artykule wskazano również działania, które regiony mogą podejmować, aby wpłynąć na atrakcyjność inwestycyjną swoich jednostek terytorialnych oraz koszty transakcyjne dla przedsiębiorstw w celu pobudzania procesu rozwoju lokalnego.

3

Can Marketing Resources Contribute to Company Performance?

75%

Milfelner B., Gabrijan V., Snoj B.

Organizacija

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2008

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vol. 41

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issue 1

3-13

EN

This study investigates the relationships between market orientation, innovation resources, reputational resources, customer related capabilities and distribution-based assets, as well as their impact on both market and financial performance. The results indicate that market orientation is indirectly related to a company's market and financial performance through the four other marketing resources. Reputational resources have a positive impact on loyalty, market share and sales volume, while the impact of innovation resources on the market share and sales volume is more indirect and through customer loyalty. While customer-related capabilities significantly impact customer loyalty, their impact on the market share and sales volume can not be confirmed. On the other hand, the distribution-based assets are only weakly related to loyalty, the market share and the sales volume. The general findings indicate that selected marketing resources impact financial performance indirectly through the creation of customer loyalty and directly through the market share and sales volume.

4

Target costing – znaczenie perspektywy klienta w procesie ustalania ceny

75%

Bondos I.

Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia

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2015

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vol. 49

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issue 1

EN

The purpose of this article is to present, from marketing perspective, the essence of target costing. The concept of target costing refers to the process of determining the costs and defining the level of prices – the area of marketing activities, where taking into account the role of the client was not a standard. The idea of target costing was born in an extremely competitive environment in Japan in the 60s. of the twentieth century. And it is seen as an important tool to reduce costs and to improve the competitiveness level of the company. According to target costing, concept price plays an important role in the whole process of cost management – price is the starting point of all activities, what is important – it is a determinant of the cost not vice versa.

PL

Artykuł nie posiada streszczenia w języku polskim.

5

Cultural heritage objects on the market: Features, conditions and functioning concepts

63%

Szromnik A.

Zarządzanie Publiczne / Public Governance

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2019

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issue 3(49)

35-52

EN

Objectives: The purpose of this paper is to present the conditions and possibilities of market reorientation of cultural heritage objects with respect to all the features of such objects including, inter alia, the historical, artistic and emotional values, forms of ownership, functions and previous market position. The author presents the main determinants and forms of “opening” the historical objects (antique properties) for existing and new markets through developing and widening the offering of services. Research Design & Methods: This paper introduces a concept and a model that rely on the author’s original vision of diagnosing, shaping and implementing market restructuring for cultural heritage objects. From the methodological point of view the theoretical concepts of illustrating the gradual expansion of market relations between historical objects and their stakeholders rely on theoretical concepts of market, market economy, entrepreneurship and marketing management of NGO’s. Findings: In market economy all organizations are included, at least to some extent, in a network of relationships and dependencies specific for the market and for the processes of exchanging values between partners. This also applies to the cultural sector and, within it, to various cultural heritage objects. The gradual reduction of financing of these objects by the State or regional budgets force the management of cultural objects to accept and apply a new functional philosophy – a philosophy of gradual expansion of its own market and increasing of additional financial revenues generated on this market. Implications / Recommendations: The author does not question the supreme, social and civilizing role of many historic buildings, but he also claims that orientation for additional market resources should be treated and perceived as recommended and even necessary. Contribution / Value Added: In the paper the process of market reorientation of cultural heritage objects has been introduced as a continuum – as a cycle of systematic changes, starting initially from traditional orientation for preservation and conservation and ending on the appropriate and final orientation for the market.

6

Determinants, Moderators and Consequences of Organizational Interaction Orientation

51%

Hoops C., Bücker M.

Journal of Entrepreneurship, Management and Innovation

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2013

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vol. 9

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issue 4

73-100

EN

Interaction orientation reflects the ability of a company to interact with the individual customer and to gather information from successful interactions. Four dimensions of interaction orientation are identified in the literature: customer concept, interaction response capacity, customer empowerment and customer value management (Ramani and Kumar, 2008). This study shows that indeed a fifth dimension of interaction orientation exists and investigates the determinants, moderators and consequences of this construct. The first notable finding is that B2B companies exhibit a greater degree of interaction orientation than B2C firms. Ramani and Kumar hypothesized that in their study. We show that there are B2C industries such as financial services, whose companies also have a greater interaction orientation. This could be the reason why the authors could not prove their hypothesis. Furthermore, we examine the influence of strategic orientations on organizational performances and compare various orientations with each other.

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1 Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia

1 Barometr Regionalny. Analizy i prognozy

1 Journal of Entrepreneurship, Management and Innovation

1 Organizacija

1 Polityka i Społeczeństwo

1 Zarządzanie Publiczne / Public Governance

1 Anders-Morawska J.

1 Bondos I.

1 Bücker M.

1 Derlukiewicz N.

1 Gabrijan V.

1 Hoops C.

1 Mempel-Śnieżyk A.

1 Milfelner B.

1 Pilewicz T.

1 Snoj B.

1 Szromnik A.

1 Zdon-Korzeniowska M.

1 2019

1 2018

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