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Viral marketing as an innovative formof marketing communication

100%
Dejnaka A.
Zeszyty Naukowe Wyższej Szkoły Bankowej we Wrocławiu
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2012
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issue 31
127-137
EN
Viral marketing is considered to be part of internet marketing. A virus as an information carrier spreads among people and gradually “infects” subsequent internet users1. The paper mainly aims at indicating contemporary forms and applications of viral marketing on the internet. The paper is based on secondary reports concerning the spread of viral information as well as the author’s experiment conducted on Facebook relating to the viral message.
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