Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 4

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  marketing polityczny,
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Funkcje komunikowania politycznego w Internecie

100%
Annusewicz O.
Studia Politologiczne
|
2009
|
vol. 14
268-279
EN
Functions of Internet in political communications are subject of the article. Analysis were based on websites belonging to Polish political parties and politicians who were running for the EU Parliament elections in 2009. The observations allow to propose typology of six functions of political communication: information and self-presentation, persuasion, education, integration, two-way communication and economical.
2
Publication available in full text mode
Content available

Marketing polityczny a treści i postrzeganie polityki

88%
Ulicka G.
Studia Politologiczne
|
2010
|
vol. 16
11-25
EN
This paper seeks to demonstrate the relationship between the development of marketing strategies by political parties, the specification of their policy statement, and the incorporation into the public debate (between academics, experts, party members, journalists and politicians) of issues dealing with the key directions of politics pursued at the local, national and Union level. The main content of politics, singled out in the process of elaborating the party’s electoral manifesto, involves those issues which serve as the linchpin for the new welfare state model, constructed, incidentally, on the basis of the criticism leveled at the old model. Also, the redefinition of the hitherto welfare state model draws into the public debate the problem of party identity. Equally important is the question of perceiving the content of politics. Perception varies depending on the audience, the information at their disposal, their attitude towards politics and political parties. Thus, one can single out many ways of perceiving politics. The use of marketing strategies facilitates the crystallization of political programs which contain complex and various content, but, at the same time, it serves to simplify the interpretation of these programs.
3
Publication available in full text mode
Content available

Zjawisko personalizacji politycznej

88%
Brenner M.
Studia Politologiczne
|
2010
|
vol. 16
117-132
EN
The article treats of political communication actual problems concerning evolutionary trends in election practice. One of election process tendencies is political personalization, which is expressed in democratic elections in the world. The article’s purpose is to show mass-media role in creating an evolution of this phenomenon. Political personalization is the subject when general attention in election strategy is focused on politician as a person. Political party and a ideological program plays lesser role in election process. The article’s aim is to present political personalization in interpretation of A. Mughan, who leaded interesting analysis on this matter. Mass-media are one of most important reasons stimulating political personalization. Television plays key role in personalization process through influence on political image creating. A. Mughan put also a question concerning institutional factors impact on political personalization, assuming that in parliamentary systems with strong party leadership we can face the “presidentialization of parliamentary elections” phenomenon following American political system.
4
Publication available in full text mode
Content available

W jakim zakresie marketing polityczny może czerpać z marketingu ekonomicznego? Próba porównania marketingu politycznego z marketingiem ekonomicznym

45%
Zajdowski K.
Studia Politologiczne
|
2010
|
vol. 16
208-233
EN
The aim of the article is to compare the discipline of political marketing with the commercial marketing. It is also an attempt to outline the domain of political marketing. It is argued that despite some essential differences, the area of interest of the political marketing is very similar to the field of economical marketing. Nevertheless the elements of the marketing mix shell be understood differently. There is no price ascribed to the political product. Neither the placement/ distribution nor the product can be perceived in the same way as in commercial marketing.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.