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EN
Homeless people are subjected to disadvantageous representations in the media, also lacking opportunities for self-representation. This article reports on the findings of two preparatory stages of a project that involves homeless people in the publication of their own newspaper. The findings show that homeless people want to represent themselves through self-created news and to address homelessness as a social issue through people’s life stories, which has the potential to challenge mainstream media practices related to portraying homelessness. At the same time, the analysis reveals several issues that need to be considered while implementing such projects. For example, self-empowerment may sometimes come at the price of disempowerment of others. This emphasizes the importance of carefully structuring the facilitating processes to promote homeless people’s genuine media participation, and to support individual and community empowerment.
Family Forum
|
2022
|
vol. 12
329-339
EN
Modern technological development of media, together with the possibilities of access to content, has practically bridged the information gap between the inhabitants of village and city. The aim of the article is to present the results of media participation studies conducted in three countries of Central and Eastern Europe. The study was conducted on a random group using the Collected Research Aggregate data, indicating the difference in transmedia participation and identifying patterns of media consumption behaviour in rural areas. To this point, a comparative analysis between respondents representing different media systems with different media practices has allowed to distinguish common features and differences that may be of interest not only to media experts, but also to those managing advertising campaigns in the media in the countries studied.
PL
Współczesny rozwój technologiczny mediów, wraz z możliwościami dostępu do treści praktycznie zniwelował lukę informacyjną pomiędzy mieszkańcami wsi oraz miasta. Celem artykułu jest prezentacja wyników badań dotyczących partycypacji medialnych przeprowadzonych w trzech krajach Europy Środkowo-Wschodniej. Badania przeprowadzono na grupie losowej metodą webankiety. Zgromadzony agregat badawczy pozwolił na wskazanie różnić w partycypacji transmedialnej oraz pozwolił nakreślić wzorce zachowań konsumpcji mediów na terenach wiejskich. Dokonana w tym celu analiza komparatystyczna pomiędzy respondentami reprezentującymi różne systemy medialne, posiadające różne praktyki medialne pozwoliła na wyłuskanie cech wspólnych i różnic, które mogą być interesujące nie tylko dla medioznawców, ale także dla osób zarządzających kampaniami reklamowymi w mediach w badanych krajach.
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