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EN
This paper combines the theoretical basis within the media effect theory, when it comes to the interrelationships between the media and policy agenda, with empirical research, employing the popular methodology within these areas, including case studies. The main assumption is grounded on the opinion that the previous model in which media agenda generally follows policy agenda is changing toward the growing role of media in shaping politics. The detailed hypothesis grounded in the CNN effect concept, which is going to be proved in the study, implies that media coverage should be considered as the intervention factor within the political decision -making environment. The empirical data are analyzed using qualitative content analysis and case study methods. The need for preparing the study is reasonable firstly because of the progressive mediatization of political life and secondly because there are only a few studies devoted to shifting salience between media and policy agenda including also the CNN effect as a significant and developing media effect concept.
EN
The study focuses on the question of the mediatized constitution of subject and subjectivity, which, surprisingly, has received little attention so far. The analytical reference to the mediatization approach enables a holistic understanding of subject, communication and media. Using the empirical example of the media (sub)culture of retro games, this article empirically examines the extent to which computer gamers are influenced by the spaces of experiences of games, not only in the moment of playing them, but also in the long term, with regard to their personal development and social community. The findings illustrate two dimensions of subjectivation processes: on the one hand, the reflective handling of computer games and thus subjectivation through games and game contexts, on the other hand, the nostalgic recollection of specific games and game contexts, which can be clearly separated analytically from the first dimension.
EN
The objective of this paper is to verify if Google Books Ngram Viewer, a new tool working on a database of 361 billion words in English, and enabling quick recovery of data on word frequency in a diachronic perspective, is indeed valuable to socio-cultural research as suggested by its creators (Michel et al. 2010), i.e. the Cultural Observatory, Harvard University, Encyclopaedia Britannica, the American Heritage Dictionary, and Google. In the paper we introduce a study performed by Greenfield (2013), who applies the program to her Ecological Analysis, and contrast the findings with a study based on similar premises, in which we follow the trends in changes in word frequency throughout the 19th and 20th centuries to observe if these changes correspond to one of the major socio-cultural transformations that took place in the studied period, i.e. mediatization. The results of this study open a discussion on the usefulness of the program in socio-cultural research.
EN
The article presents changes that take place in mass media during and after the party switching. The main reason why politicians are changing „their colors” - is that they want to become the celebrities. This work is an attempt of research about possible motivation of those figures. It is also important to consider if exist characteristic features that are assigned to identified political types?
Research in Language
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2018
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vol. 16
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issue 3
357-375
EN
The objective of this paper is to verify if Google Books Ngram Viewer, a new tool working on a database of 361 billion words in English, and enabling quick recovery of data on word frequency in a diachronic perspective, is indeed valuable to socio-cultural research as suggested by its creators (Michel et al. 2010), i.e. the Cultural Observatory, Harvard University, Encyclopaedia Britannica, the American Heritage Dictionary, and Google. In the paper we introduce a study performed by Greenfield (2013), who applies the program to her Ecological Analysis, and contrast the findings with a study based on similar premises, in which we follow the trends in changes in word frequency throughout the 19th and 20th centuries to observe if these changes correspond to one of the major socio-cultural transformations that took place in the studied period, i.e. mediatization. The results of this study open a discussion on the usefulness of the program in socio-cultural research.
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EN
Mediatization is a process that is interesting to a researcher and political scientist for at least two important reasons. On the one hand, it becomes the area of scientific researches, inspirations and reflections, as it encourages to observe the changing frameworks, within which the political entities function, as well as the instruments and means used by them to complete tasks and achieve goals. However, on the other hand, mediatization is also a process which has impact on scientific environments, including also the community of political scientists, which seems to be a particularly interesting collective entity. This environment not only observes and describes the reality of mediatization, but also actively participates in its creation by means of diverse activities of researchers in the media. The author makes an attempt to indicate what are the implications of this media activity of researchers and what dilemmas it raises.
EN
The demographic changes taking place in the most developed countries in Europe show a dynamic process of aging societies. Seniors (i.e. according to WHO, people over 65 years of age) are sometimes affected due to the limiting conditions of constantly progressing social changes. One of the most significant transformations is the presence of media in the everyday life of individuals. Development of technology and media communication lead to the spread of the mediatization of social reality. Many media recipients build their idea of the world based on what they learn from the mass media. It then influences their understanding of themselves and their role in the world. The purpose of this article is to analyse mediatization as a social process and to explain how it affects older people's experience of the media.
EN
The paper reconstructs Harold innis’ idea of media’s bias. It is argued that media construct a view of the future in line with temporalized Platonism that excludes people that belong to the past. The clash of statues and media in Charlottesville presented mediatization as a progressive but not dialectical force. Statues and media did not check each other’s biases. Media embody the confrontation of authority and publicity (Habermas) or the Enlightenment and Absolutism (Koselleck). After the neoliberal commercialization, the Enlightenment acquired the form of utopian future that confronts the media logic against conservative forces. The truth is constructed according to the prescribed future. Trump blamed all, in accordance with the Absolutist principle. Commercial media professionalism stood by its Enlightenment origins and accused Trump of revitalizing forces of the past. Because most citizens were against taking down the statues, commercialized media logic was less receiver steering than the public service media.
Zeszyty Prasoznawcze
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2014
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vol. 57
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issue 2
190-202
EN
Various studies on the meaning and the scope of mediatization and the relations between media system and political system seem to be insufficient, taking into account of all the transformations that have occurred for the past 6–8 years. The author is concerned how the process of mediatization changed under the influence of new media and ICT. Whether the political parties’ ability to create independent, owned or shared, and mediatized through the world wide web, channels and tools of communication undermined the existing model of political communication? In order to provide a new approach, the author refers to selected aspects of marketing communication and applies media typology based on the PEO(S) model
Zeszyty Prasoznawcze
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2014
|
vol. 57
|
issue 2
176-189
EN
The article is an attempt of synthetic look on what the German studies on communication in the field of the mediatization of politics have accomplished. It consists of four parts. The first one touches upon terminological issues, since appearance of the two terms “mediatization” (Mediatisierung) and “medialization” (Medialisierung) is connected to different ways of understanding the relations between the sphere of politics and mass media. The second part analyzes positive and negative effects of the mediatization of politics in Germany. The third one justifies the meaning of the empirical research on this issue and presents the results of public opinion poll research concerning the relationship between the political and media elites. The last part examines the presence and the future of democracy in the context of the mediatization of politics.
EN
The article raises the issue how the North Atlantic Treaty Organisation communicates with the broad public and how the organisation creates its image in the social media. The paper presents quantitative and qualitative content analysis of the communication that was published on the official NATO account on Twitter in the first three months of 2017. The aim of the study was to determine who is the main recipient of the communication, and what kind of language is used by the sender. In the main hypothesis author claims that the language and format of the communication does illustrate the effect of mediatization on communication processes in online media. The author proved that even the language and format of the communication on security issues are formatted according to the requirements of online media and thus, are affected by the mediatization processes.
EN
The article describes the most importnant tasks and competence of the Military Gendarmerie in the field of fighting against terrorism in Poland as well as during military missions. Special space of the article was dedicated to élite units which are the MG Specialized Units. Addictionally, the author presents the scope of co-operation of Military Gendarmerie with other services.
PL
Pogłębiający się proces mediatyzacji oraz dynamiczny rozwój nowych technologii spowodowały utrwalenie zjawisk, które Jay Blumler i Michael Gurevitch określili mianem kryzysu komunikacji publicznej. Podejmowane rozważania będą zorientowane wokół argumentów na rzecz tezy, że obserwujemy obecnie przesłanki do kategoryzowania przeobrażeń komunikacji politycznej jako drugiej fali kryzysu. Artykuł ma charakter eskploracyjny, teoriopoznawczy, a podejmowane w nim rozważania zorientowane są wokół głównego problemu badawczego związanego z określeniem, czym charakteryzuje się druga fala kryzysu komunikacji politycznej.
EN
The deepening process of mediatization and the dynamic development of new technologies have perpetuated the phenomena that Blumler and Gurevitch called the crisis of public communication. Therefore, in my considerations, I present an argument supporting the thesis that we are currently observing premises for categorizing transformations in communication as the second wave of the crisis. The article is exploratory, epistemological in nature, and the considerations undertaken in it are focused on the main research problem related to determining what characterizes the second wave of the crisis of political communication.
EN
Andreas Hepp is Professor of Communication and Media Studies at ZeMKI, Centre for Media, Communication and Information Research at theUniversityofBremen. Mediatization research is among his various research interests that generally include media and communication theory, media sociology, and transcultural communication. Theoretical and empirical studies on mediatization processes are also among the leading subjects in the academic work of ZeMKI.Andreas Hepp is the author of several publications on the subject of mediatization, including his latest book The Mediated Construction of Reality written with Nick Couldry of the Department of Media and Communications, London School of Economics and Political Science. In The Mediated Construction of Reality, Couldry and Hepp revisit the question of how the social world is constructed, originally asked by Peter Berger and Thomas Luckmann (1966), and provide the reader with their own original answer, acknowledging the complex and irreducible contribution of digital media to the process. The editorial staff of Mediatization Studies reckons Andreas Hepp as one of the leading academics in the field of mediatization research and his and Couldry’s book as one of the most interesting and up-to-date accounts on the issue. This is why we decided to present it via this interview.The interview was conducted during the Communicative Figurations international conference in Bremen (December 7-9, 2016), which focused on transforming communications in times of deep mediatization. Couldry and Hepp’s book had its official presentation during the conference.
EN
Theoretical literature and ethnographic studies suggest that individual spatial (im)mobility and new media use are becoming increasingly interlaced through mediatization. In this article, we tested this assumption quantitatively, by examining possible associations between media use and emigration wishes which we interpreted as an indicator of spatial (im)mobility potential. Analysis of data collected in autumn 2014 in Estonia via a representative survey (n = 1,503), enabled the following research questions to be answered: 1) How have the emigration wishes of estonia’s population changed over time, in regard to mediatization? 2) What kind of media use patterns describe individuals with different emigration wishes? the results showed that, compared to earlier surveys, the (im)mobility potential of the general population had not considerably changed. The mobility potential was indeed interlaced with more active and versatile use of new media, and immobility potential with less active and diverse use of new media. Yet, these associations could be explained by generational differences, as younger respondents prefer to emigrate and use new media, while older respondents wish to stay in the country of origin and follow traditional media.
EN
The 2020 COVID-19 pandemic restrictions limited access to religious services and forced religious organizations to move most activities online, thus amplifying the processes of mediatization. They have also brought to light the existing power relations and hierarchies among and within the Churches, among others in the context of minority-majority relations. This context opens up new avenues for research on the topics of mediatization and power relations. We argue that in order to give an accurate account of pandemic-related developments, sociology of religion would benefit from employing user-centric research perspectives and a constructivist concept of mediatization. Analyzing research done on the topic of religion and the media in Poland to date, we present the key premises of our research project deploying the Sociology of Knowledge Approach to Discourse, and highlight how it may be of use to Polish sociologists of religion.
EN
The article is analyzing the process of mediatization and medicalization of the public sphere in the contemporary world. These processes are a very dynamic one and changing significantly the relationship between politics and the media, especially media institutions. No doubts, the political context of mediated politics deserve an ongoing analysis and diagnosis. A new process: medialization of politics is a subject of a new research and analysis and is showing the growing role of media in the public life. The analysis is presenting the positive and negative aspects of both processes and should be continued in the future.
EN
Mediatization of politics, including historical politics which takes a crucial part in the process of creating collective memory, is a fact. Media - as a carrier of memory - are used to circulate the images of the past and the present and give meaning to them. The objective of this article was an attempt to analyze Polish media discourse between 1965 and 1989/90 with reference to the phenomenon of creating memory about Polish-German reconciliation. In what way, taking into consideration the role of press and media in creating memory, was the memory about the most significant in the discussion about Polish-German reconciliation events (Letter of Reconciliation of the Polish Bishops to the German Bishops, kneeling of Willy Brandt in front of the monument commemorating 500 thousand Jewish people murdered by Nazis) created, presented, in what way was it commemorated in "Tygodnik Powszechny" and "Polityka" between 1965-1989/90. The following paper attempts to describe the changing media discourse (its elements and qualities) which was the basis for building the image of Polish-German reconciliation emerging from the source material.
EN
Andreas Hepp is Professor of Communication and Media Studies at ZeMKI, Centre for Media, Communication and Information Research at theUniversityofBremen. Mediatization research is among his various research interests that generally include media and communication theory, media sociology, and transcultural communication. Theoretical and empirical studies on mediatization processes are also among the leading subjects in the academic work of ZeMKI.Andreas Hepp is the author of several publications on the subject of mediatization, including his latest book The Mediated Construction of Reality written with Nick Couldry of the Department of Media and Communications, London School of Economics and Political Science. In The Mediated Construction of Reality, Couldry and Hepp revisit the question of how the social world is constructed, originally asked by Peter Berger and Thomas Luckmann (1966), and provide the reader with their own original answer, acknowledging the complex and irreducible contribution of digital media to the process. The editorial staff of Mediatization Studies reckons Andreas Hepp as one of the leading academics in the field of mediatization research and his and Couldry’s book as one of the most interesting and up-to-date accounts on the issue. This is why we decided to present it via this interview.The interview was conducted during the Communicative Figurations international conference in Bremen (December 7-9, 2016), which focused on transforming communications in times of deep mediatization. Couldry and Hepp’s book had its official presentation during the conference.
EN
The article aims at finding repetitive content and formal elements visible on the websites of female religious congregations in Poland. These websites are a form of media self-presentation of religious communities, they serve informational purposes and, indirectly, the creation of the image of the congregations. The research covered 93 websites of congregations participating in the Conference of Senior Superiors of Religious Congregations. The author distinguishes 4 aspects of the message that add up to the schemes of self-presentation: 1. basis of identification of the community, 2. areas of self-description, 3. invitation to contact, 4. multimedia. The author indicates a relationship between the presumed collective originator and the undefined recipient of the internet message as a probable cause of the predictable structure of the websites analyzed.
PL
Celem artykułu jest odszukanie powtarzalnych elementów treściowych i formalnych, widocznych na stronach internetowych żeńskich zgromadzeń zakonnych w Polsce. Strony te są formą medialnej autoprezentacji wspólnot zakonnych, służą informacji, a pośrednio – kreacji wizerunku zgromadzeń. Badaniami objęto 93 strony internetowe zgromadzeń, uczestniczących w Konferencji Wyższych Przełożonych Żeńskich Zgromadzeń Zakonnych. Autorka wyodrębnia 4 aspekty przekazu, składające się na schematy autoprezentacji: 1. podstawy identyfikacji wspólnoty, 2. obszary autocharakterystyki, 3. zaproszenie do kontaktu, 4. multimedialność. Jako prawdopodobną przyczynę przewidywalnej struktury analizowanych stron głównych wskazuje się relację między zakładanym zbiorowym nadawcą a niedookreślonym odbiorcą komunikatu internetowego.
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