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Лексические инновации в мемосфере: названия мемных жанров

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Makarowska O.
Studia Rossica Posnaniensia
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2020
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vol. 45
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issue 2
EN
The development of the Internet gave life to Internet memes. Their diversity and rapid growth contributed to the formation of the memosphere, the development of which is accompanied by the emergence of lexical innovations. These include language memes and the names of meme genres. All of them are the result of linguistic creativity, which in relation to the names of meme genres, covers several stages: English loanwords for the name of the meme genre, their adaptation in Russian, changes in semantics, and preference for specific neologisms. The concept of lexical innovation was apprehended on the foundation of Markovsky’s concept. The study of lexical innovations was carried out within the framework of the structural-semantic direction, as well as on the basis of the theory of Kotelova and the concepts of Rakhmanova and Suzdaltseva. Studies have shown that semantic changes in the names of meme genres are associated with a denotation change. Changes in the semantics of word loaning are very dynamic as English loanwords enable the swift naming of new realities. This tendency towards the internationalization of vocabulary is related to the Internet and the memosphere. The obtained results fill the gap in the study of vocabulary related to the memosphere. A few studies of meme genres relate to their description and analysis, yet do not focus on the semantic and graphic modification of loanwords. This work presents the unprecedented mechanisms and stages of the formation of meme genres names.
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Meme literacy in Russia: Perceptions of internet memes by a student audience and issues of critical thinking

87%
Shomova S.
Central European Journal of Communication
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2020
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vol. 13
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issue 2(26)
266-283
EN
Internet memes, which constitute a significant portion of social-media content and an important vector of users’ communicative exchange, have by now turned from mere entertainment to a news source. However, they are still approached rather uncritically by young audiences. A survey was conducted among Russian students (N = 138) at the National Research University Higher School of Economics, and it identified not only the “problem spots” of the Russian memosphere but also a number of skills in decoding information, which are necessary today as part of “Meme Literacy.” These skills range from an adequate assessment of the type of message and verification of the news topic to the fact-checking of the verbal and visual content the meme is based on.
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Global digital genre-communication forms in the process of flow to local Polish memosphere: the case of Facebook art memes

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GUMKOWSKA A., TOCZYSKI P.
Studies in Global Ethics and Global Education
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2016
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issue 5
39-71
XX
We analysed the mechanisms generating specific genres in the digital network and described the phenomena which result in shaping new forms of modern communication genres. New digital genre-communication forms are exemplified by Facebook “art memes”, which should be studied from two perspectives: literary research and social studies. The art of painting remediated in digital forms of so-called “memes” illustrates the global flow from the Western centre to the Eastern semi-peripheries of digitalizing Euro-Atlantic civilization. We applied analytical framework consisting of six criteria: sender, recipient, message, code, context and contact. Our conclusion is that the process of global-local flow, as exemplified by Facebook art memes, results in local enrichment of the global medium and content.
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