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FAKE-VERTISING AND MOBILE GAMES: CASE STUDY OF ‘PULL THE PIN’ ADS

100%
MAGO Z.
Communication Today
|
2020
|
vol. 11
|
issue 2
132 - 147
EN
The mobile games segment currently represents the biggest share of the global game market with the highest year-on-year growth rate. Logically, the importance of mobile game marketing is increasing as well. However, some practices operate ‘on the edge’. Utilising ads presenting fake gameplay footage, which can mislead potential new gamers and lure them to install such games, has become quite common and tolerated advertising practice (so far). This study examines the design and forms of already implemented fake ads on mobile games, concentrating particularly on the case study of originally fictional ‘pull the pin’ mechanics devised for this purpose and utilised by several games’ promotions. The study aims to investigate how misrepresentations concerning ‘pull the pin’ fake ads on mobile games influence their overall rating expressed through the gamers’ reviews of selected games on Google Play, as well as the impact of fake ads on other aspects of the mobile gaming sector by applying a discursive analysis.
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Analysis of Potential Educational Areas of Pokémon Go! Game Use Based on Mini FGI Method

100%
Butkiewicz M., Kot M.
Roczniki Nauk Społecznych
|
2023
|
vol. 51
|
issue 3
33-50
PL
W niniejszym tekście skupiono się na próbie określenia edukacyjnego charakteru aplikacji „Pokemon Go!” na podstawie interakcji użytkowników z elementami przestrzeni wirtualnej i rzeczywistej. W tym celu zdecydowano się na przeprowadzenie wywiadów z graczami w minigrupach fokusowych (mini FGI). Zapytano ich o interakcję z rzeczywistymi obiektami odzwierciedlonymi w grze, samodzielne poszukiwanie informacji o odwiedzanych lokalizacjach oraz tworzenie treści edukacyjnych w przestrzeni gry. Graczy zapytano także o ich pomysły na zwiększenie możliwości edukacyjnych „Pokemon Go!”, ponieważ uznano, że warto wykazać opinię użytkowników praktycznie wykorzystujących grę. Na podstawie pozyskanych wyników – po pierwsze – wskazano obszary mogące posiadać potencjał edukacyjny, ale wymagające poprawy, a po drugie – sformułowano propozycje mające na celu zwiększenie możliwości edukacyjnych gry.
EN
This article attempts to determine the educational nature of “Pokémon Go!” game based on user interactions with virtual space and real-life elements. For this purpose, interviews with players in mini focus groups (mini FGI) were the chosen method. Respondents were asked about their interaction with actual objects that are reflected in the game, how they search for information about the locations themselves, and about the educational content in the game space. The players were also asked for their ideas on how to enhance the educational potential of the game, as such opinion of real-life players was deemed notable. Based on the results obtained, firstly, areas of potential educational value that still need to be improved were identified and, secondly, recommendations were formulated how to enhance the educational opportunities arising from the game.
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