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Text-image relationships in contemporary fairy tales

100%
Yefymenko V.
Linguistics Beyond and Within
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2017
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vol. 3
216-228
EN
The article analyzes relations between the text and the image as two different semiotic modes in the framework of multimodal studies. Key theoretical approaches to this issue are outlined. Visual and verbal narratives are examined at three levels: ideational, interpersonal and textual. The ideational meaning system comprises actions, characters and circumstances. The interpersonal system covers a wide range of issues connected with interaction between the reader and the characters. The textual meaning is realized by giving prominence to certain objects in the image or the text. Logico-semantic relations of elaboration, enhancement and extension are revealed. Elaboration is characterized by clarification and exemplification, the image may be more general than the text, and vice versa. Enhancement relations include various circumstances (temporal, spatial, causal), besides, both the text and the image may enhance each other. Extension adds new, semantically unrelated information and offers alternative ways of story unfolding. The research is based on contemporary picture books (J. Scieszka, L. Anholt, F. French, R. Munsch) and illustrated fairy tales (E. Delessert, B. Ensor) and directed at revealing various types of text-image relations.
2
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A Multimodal Discourse Analysis of 2018 Iraqi Parliamentary Electoral Posters

88%
Shamkhi Sharhan K., Mahawi M. H., Al-Ābedi H. K.
Language, Discourse & Society
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2023
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vol. 11
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issue 1
121-142
EN
The paper is a multimodal discourse analysis of Iraqi Parliamentary electoral posters in May 2018. It aims at finding out the ways and tools the political entities participating in those elections use in designing their posters and presenting themselves and their programs to the voters. The analysis involves 17 posters and uses a framework of analysis that suits the nature and purpose of the paper. These 17 posters represent entities and politicians with different political and social backgrounds. The results of the analysis reveal that some political entities represented by electoral posters have names, logos and slogans especially used for the 2018 elections while others either have ones already used in the previous elections or stick to their original ones which they use elsewhere. In most posters, there is a tendency to use the name of the country or a related word; some posters use words that may appeal to the voters through hinting at an alternative to the religious parties which have failed in ruling the country in the previous period, or words that promise change and reformation.
3
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Concepts in multimodal discourse analysis with examples from video conferencing

88%
Norris S.
Yearbook of the Poznań Linguistic Meeting
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2016
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vol. 2
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issue 1
EN
This article presents theoretical concepts and methodological tools from multimodal (inter)action analysis that allow the reader to gain new insight into the study of discourse and interaction. The data for this article comes from a video ethnographic study (with emphasis on the video data) of 17 New Zealand families (inter)acting with family members via skype or facetime across the globe. In all, 84 social actors participated in the study, ranging in age from infant to 84 years old. The analysis part of the project, with data collected between December 2014 and December 2015, is ongoing. The data presented here was collected in December 2014 and has gone through various stages of analysis, ranging from general, intermediate to micro analysis. Using the various methodological tools and emphasising the notion of mediation, the article demonstrates how a New Zealand participant first pays focused attention to his engagement in the research project. He then performs a semantic/pragmatic means, indicating a shift in his focused attention. Here, it is demonstrated that a new focus builds up incrementally: As the participant begins to focus on the skype (inter)action with his sister and nieces, modal density increases and he establishes an emotive closeness. At this point, the technology that mediates the interaction is only a mundane aspect, taken for granted by the participants.
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A socio-pragmatic analysis ofwúlítóu‘nonsense’ in Taiwanese verbal interactions

88%
Chen L.-C. L.
Lodz Papers in Pragmatics
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2016
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vol. 12
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issue 1
53-76
EN
Humor has long attracted scholarly interest in many academic disciplines, such as linguistics, psychology, anthropology, cultural studies, etc. Among the various types of humor, wúlítóu ‘nonsense’ has greatly influenced Taiwanese’s sense of humor. Based on previous studies on the concept of wúlítóu ‘nonsense’ (e.g., Tan 2000; Jiang 2004; Chueh 2006; Yen 2009; Tao 2010), this study further examines its social-pragmatic functions in Taiwanese verbal interactions, as well as the discourse strategies used to construct it. The methodological approaches used for analysis are informed by conversation analysis, multimodal discourse analysis and interactional linguistics. Major findings are: (a) There are three discourse strategies frequently used to construct wúlítóu ‘nonsense’: theatrical performance, fictional episode and dramatic expression/code. (b) Taiwanese’s frequent use of wúlítóu ‘nonsense’ shows not only their playful attitudes towards their life, but also their dealing with the pressures in life with xiǎoquèxìng ‘the pleasure coming from trivial, but exact daily things’.
5
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Multimodalne profilowanie pojednania w dyskursach pamięci. Analiza na przykładzie internetowych zapowiedzi obchodów 50. rocznicy niemiecko-francuskiej Mszy Pojednania w Reims i 25. rocznicy polsko-niemieckiej Mszy Pojednania w Krzyżowej

62%
Czachur W.
Stylistyka
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2019
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vol. 28
453-469
EN
The aim of this article is to reflect on the multimodal constitution of German-French and Polish-German reconciliation in the context of linguistic research on collective memory. Reconciliation between nations is understood here as a strategy applied in international relations, which takes the form of political action, consistent with the values and interests of certain communities. Reconciliation always requires work on collective memory. That is why it is so important to commemorate the symbolic act of reconciliation. In this way, reconciliation also has a specific political and cultural function. A special role in this process is played by the arranged staging of the anniversary celebrations and their media re-enactment/re-staging in the form of multimodal texts that are typical of reconciliation. Selected onlineGerman-language announcements created in the context of the 50thanniversary of the German-French Reconciliation Mass in Reims and the 25th anniversary of the Polish-German Reconciliation Mass in Krzyżowa will be analysed. The key question we will try to answer is how is reconciliation profiled by means of multimodal texts and are there any differences and similarities in this process in the framework of German-French and Polish-German reconciliation?
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