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EN
This article will investigate the communication problems creating cultural identity and saving private space in the era of QR-codes and vaccination passports, in which every step offline and click online is recorded and stored in databases. The author proposes using the metaphor of the Glass Man to explain the status of the current cultural identification process. The term has come from medical terminology, where it means “imperfect osteogenesis”, a condition when bones are weak and unable to provide the necessary level of support. The body lacks the stamina and resistance required to function properly. The identity of Glass Man means transparency by default on the one hand, but fragility on the other. The Glass Man is a person without the need to hide anything. Nothing to hide, nothing to be ashamed of  – it is a new mode of communication, with no taboos or ethical limits applying to topics of conversation. The Glass Man identity also means transparency, not just for the individual but also for the corporation acting in the mediated public space. The Chinese social credit system can serve as a good example of how social control disciplines citizens and increases levels of social control. We can hide something about ourselves from other users, but not from service owners. The Glass Man identity means a new type of human, a new type of balance between control and power. Glass Man means a person who does not need to hide anything. It is a new mode of both communication and power. Big Brother is no longer merely a metaphor or a reality TV show. This is a “brave new world,” and most likely our new reality.
EN
Contemporary world uses mass media at an unprecedented scale. Every culture and every society is pervaded by a media reality. In many people the media form a picture of the world that is different from the real one. Loosening the communal ties between people is a serious threat posed by the media. A man rooted in the virtual world does not have a sense of community as well as of life for and in a community. Building the sense of community is one of the important tasks that the Church is facing. Talking about the media the Church does not point to their negative image, but it recommends that the people managing the media should use moral criteria referring to another man, for his good. Undoubtedly the Church’s catechesis is facing a serious task, that is building a sense of community in a man who, using the media, makes his presence in the community less obvious. The media world, especially the world of the electronic media, constitutes a great space for evangelization and catechization that can be used by the Church.
PL
Współczesny świat korzysta z mass mediów na skalę niespotykaną. Każda kultura i każde społeczeństwo przeniknięte jest medialną rzeczywistością. Media kształtują w wielu ludziach obraz świata inny od tego, jaki on jest w rzeczywistości. Poważnym zagrożeniem ze strony mediów jest rozluźnianie związków wspólnotowych między ludźmi. Człowiek, zakorzeniony w wirtualnym świecie, nie ma poczucia wspólnoty i życia dla i we wspólnocie. Budowanie poczucia wspólnoty jest jednym z ważnych zadań stojących przed Kościołem. Zajmując się mediami, Kościół nie wskazuje na ich negatywny obraz, lecz zaleca by kierujący mediami posługiwali się kryteriami moralnymi, odnoszącymi się wobec drugiego człowieka, dla jego dobra. Niewątpliwie przed katechezą Kościoła stoi poważne zadanie, jakim jest budowanie poczucia wspólnoty w człowieku, który korzystając z mediów rozluźnia swoją obecność we wspólnocie. Świat medialny, w szczególności mediów elektronicznych, stanowi ogromną przestrzeń do ewangelizacji i katechizacji, jaką może wykonać Kościół.
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