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Stylistyka
|
2011
|
vol. 20
233-249
PL
This paper aims to analyze TV news of selected public information magazine programs in Poland and Germany. The contrastive analysis encompasses TV news of the first German national channel ARD and the first Polish national channel TVP1. The focus of the analysis lies on the comparison of framed programs and information service topics broadcast in the two countries’ TV stations during the time when the main topie of all TV news both in Poland and Germany was the radical change in Egypt (selected information services in January and February in 2011). The following aspects have been thoroughly analyzed: service format, share of the hard news and the soft news as well as the national and intemational news of the information magazine during the given time as well as time dedicated to the main topie of the day.What can be inferred from the contrastive analysis of the information services of the national channels in Poland (TVP1) and Germany (ARD) is that the same information function performed within the same format may show many various differences. While the news on TVP1 seems to compete for larger audiences (i.e., greater share of the sensational news and soft news, the role of the anchor person), the ARD-news continues to prefer a certain sound tradition by offering a classical type of information service, stressing a serious national and intemational information. The decision to keep an unchanged TV news presentation guarantees the ARD-news a strong market share in the information sector among other public and commercial TV stations.
EN
The purpose of the study is to analyse the dynamics of the influence of news agencies on the content of print and online publications within the media environment of Kazakhstan. The following methods were used: hypothetical and deductive, content analysis, and comparative. The results of the study have determined that rapid and intensive changes have been taking place in the Kazakh mass media and communications market in recent years, which are especially evident in the market of printed and online publications. It was found that news agencies, which are the standard of reliable data, are the main sources for newspaper materials. However, they still have the greatest influence on state publications, unlike private regional ones, which use publications of large-scale services more often. Content analysis of publications has determined that the number of citations by newspaper publications directly depends on the scale of events. The dynamics of news data from 2020 to 2023 highlighted that the number of mentions of the news agency in online and print publications is decreasing over time. In turn, all subjects of the media environment of Kazakhstan are reorienting themselves to the audience, actively using various platforms, social media, and digital opportunities.
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