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The aim of this study is to identify the changes that have occurred in the paradigm of Bond movies, in the context of the last three parts of the series: Casino Royale, Quantum of Solace and Skyfall. In addition, the text is also an attempt to analyze the phenomenon of the cultural impact of Her Majesty’s most famous agent, including the reasons for his popularity. The first part of the article is the definition of the Bond movie model, which is based on narrative patterns defined and cultivated over the years. The paradigm of the Bond movie has also a strictly-demarcated form, containing such elements as the title track and the distinctive opening, soundtrack and “Gun Barrel” Theme. The next part of the text is an indication of the innovations that have been introduced to the paradigm of the Bond movie over the three most recent films of the series. Contrasts and references to the classic formula are clear.
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