The article relates to the use of rhetoric in documentary film. Pathos is one of many ways of creating a persuasive documentary. According to Andrzej Fidyk, modern documentary film must be attractive to the viewer, otherwise, nobody will watch it. Hence the director decided to use persuasive elements in his film. Pathos is a tool for arousing strong feelings in the viewer. The source of those feelings is the presentation of power and concentration camps in the form of a musical extravaganza.
In the article the artistic peculiarities of the unfolding of the theme of death in the literature for children and youth have been analyzed on the basis of Halyna Kyrpa’s (Галина Кирпа) story My Dad Has Become a Star (Мій тато став зіркою). The author’s interpretation of Thanatos motifs has been paid much attention to. The system-creating components of the poetics of the story (thematic and problematic accents, pathos, genre, the system of characters, psychological nature, chronotope, narration and language) have been explored. The writer adheres to the principle that is characteristic for children’s prose, in which most often the death of a person (character) is interpreted as a transition from the earth’s life (image) to another space (image). The analyzed story reflects the specifics of literature for children: the coverage of the topic from the point of view of the child, dynamic plot of the story, high level of visualization of the text, the use of metaphors and symbols, the image of the inner world of the young hero and her reflections; life-affirmation, an optimistic guideline for goodness and vitality pathos, understandable language, stylistic expressiveness. The author defined functional aspects and features of receptive perception by young readers of the text, which presented the complex, „adult” themes.
The article compares two Enlightenment translations of psalms made by Lomonosov (into Russian) and Karpiński (into Polish). Their authors used their own sense of a translation method, which allowed them to identify the determinants of style characteristics specific to each translator-poet. The sacredness and hieratism characteristic of the psalm genre were realized by the use of various stylistic means. When identifying the determinants of sacredness, a reference was made to semantic fields, presenting lexis from the sphere of the sacred and profane (e.g. such terms as Absolute and man). Analyzing the determinants of hieratism, the focus was placed on stylistic clues and vocabulary. Translations based on one source show differences, e.g. in the number of terms referring to the Absolute and in the use of archaic forms. The differences result, among others, from the poetry programs of each translator. The author of this study also reminds that during the Enlightenment, in both Poland and Russia, religious poetry developed, and the religious work of Lomonosov, who was an outstanding scientist, proves that there is no contradiction between being devoted to the development of science and faith in God.
Hegemonic political discourse is currently manufactured according to the modes of interaction, but also, and perhaps primarily, according to the identity of the actors involved (Patrick Charaudeau 2005). Apprehended from this point of view, this type of discourse seems to reveal much more its communication mechanisms, namely the discursive tactic, than the strength of its content. Indeed, the discursive tactic relies on the use of manifold strategies, among which persuasive strategies introduced in the discourse through the rhetorical figures appear to play a preponderant role. However, it is important to note that the aforementioned figures, being intertwined with the effects of pathos and ethos, which substitute for the values of truth, are supposed to stir the hearts of its receivers. In this paper, we are going to focus principally on the discursive ethos of the speaker considered here as a discursive means enabling the sender of the message to build an image of oneself. In conformity with the hypothesis that, in the discourse of Nicolas Sarkozy constituting the object of our study based on a corpus encompassing a dozen public speeches by the president (or approximately 65,000 words), some ethos of identification stem from the social affectation to become a central element of the discursive tactic implemented in the discourse analyzed. In other words, Sarkozy’s discourse, with its range of language instruments, seems to create the imaginaries which, through a process of irrational identification, will enable its receivers to intermingle their identity with the speaker’s, and therefore to get thrilled to a gust of adhesion to his political discourse.
FR
D’après Patrick Charaudeau (2005), le discours politique qualifié d’hégémonique se fabrique actuellement selon les modes d’interaction, mais aussi, et peut-être principalement, selon l’identité des acteurs qui s’y trouvent impliqués. Appréhendé selon ce point de vue, ce type de discours paraît dévoiler beaucoup plus les mécanismes de communication, à savoir les procédés de sa mise en scène, que la teneur de son propos. En effet, la mise en scène discursive s’appuie sur le recours à diverses stratégies, dont les stratégies persuasives introduites dans le discours à travers les figures rhétoriques semblent jouer un rôle prépondérant. Or, il importe de faire remarquer qu’à ces dernières viennent s’ajouter les effets de pathos et d’ethos qui, tout en finissant par tenir lieu de valeurs de vérité, sont censés remuer les coeurs de ses récepteurs. Dans cet article, nous nous pencherons essentiellement sur l’ethos discursif de l’orateur qui sera considéré ici comme l’un des moyens discursifs permettant à l’émetteur du discours de construire une image de soi. En accord avec l’hypothèse que, dans le discours de Nicolas Sarkozy constituant l’objet de notre étude basée sur un corpus englobant une dizaine d’interventions publiques du président (soit 65 000 mots environ), certains ethos d’identification relèvent de l’affectif social pour devenir ainsi un élément central de la mise en scène du discours examiné. En d’autres termes, le discours sarkozien, avec son éventail d’instruments langagiers, semble chercher à se créer des imaginaires qui, par le biais d’un processus d’identification irrationnel, permettront à ses récepteurs de fondre leur identité dans la sienne et, par conséquent, de se laisser emporter par un élan d’adhésion à sa parole politique.
With the development of political communication over the Internet, a growing number of the French politicians are posting online their New Year’s Messages, which have been so far a genre of political discourse reserved for the President. These speeches have a similar pattern, which apart from wishes include an evaluation of the passing year and plans for the future. This is so, because the New Year’s Messages have primarily a persuasive function, and serve the purpose of strengthening the addressees’ group identity by reminding them of common values. However, while the President’s speech is strongly ritualized and emotionally balanced – as it is addressed to the whole nation – the online speeches are not subject to certain conventions, which allows the politicians to adjust the tone of their speech to the expectations of their supporters. Therefore a whole range of feelings is applied – from the fear of France falling, to national pride – depending on the political aims which are to be achieved. This article makes an attempt at answering the question in which way these emotions are constructed within the speeches, and which persuasive function they embody. The author adopts the perspective of argument analysis in discourse (Amossy, 2000; Plantin, 2011), which perceives emotions as a rhetoric means (pathos) whose aim is to influence the addressee.
The purpose of the paper is to analyze a discourse (via the ethos and pathos concepts) published by the French philosopher Bernard-Henri Lévy to defend his friend Dominique Strauss-Kahn when the DSK sex affair appeared on May 2011. This analysis presents how persuasive discourse, while defending the accused (DSK), becomes a tool used to create the image of the defendant of the accused (BHL as the intellectualist that fights for social justice). This strongly emphasized ethos creates natural imbalance – the one that talks become more important than the one who is the subject of his speech. This effect is strengthened by the emotional impact – pathos is built upon the feeling of indignation.
The article discusses the specificity of character pieces (the journalistic genre for the presentation and recommendation of a person) in the context of the rhetorical triad. Logos, ethos and pathos are three ways of shaping an argument which in a character piece have a persuasive impact on the reader by influencing his intellect, will and emotions. In journalistic practice, this means using facts and commanding direct or indirect inference in relation to the axiology of moral attitudes, as well as showing and engendering feelings, states of emotion and stimulating the imagination. The author discusses these actions based on selected journalistic texts from the magazines „Polityka”, „Gazeta Wyborcza”, „Press” and „Newsweek Polska”.
The article addresses the presence of logos, ethos, and pathos in business conversational patterns. The Assessment Center/Development Center (AC/DC) method is presented as an example of a communication approach in the business context (between supervisor and employee) that incorporates this rhetorical triad. A conversation evaluation scheme aimed at assessing the employee’s performance and motivating them to develop their skills and qualifications serves as an illustrative example of this method. The article begins by introducing the terminological framework related to the classical triad of logos, ethos, and pathos. It then discusses the distinction between business communication and communication in the business context. Considering the differences between external and internal communication, the AC/DC method is discussed as an example of how to effectively manage a company's internal communication. The presentation of the conversation evaluation scheme (falling within the realm of providing constructive feedback and employing motivational practices, also known as reinforcement) provided guidelines for its implementation.
PL
Artykuł podejmuje zagadnienie obecności argumentacji typu lógos, éthos i pathos w biznesowych schematach konwersacyjnych. Zaprezentowano metodę Assessment Center/Development Center (AC/DC) jako przykład podejścia do komunikacji w biznesie (na linii przełożony–pracownik), w którym uwzględnia się tę retoryczną triadę. Przykładem obrazującym tę metodę jest schemat rozmowy oceniającej zmierzającej do ewaluacji dotychczasowej pracy oraz zmotywowania pracownika do rozwijania swoich umiejętności i podnoszenia kwalifikacji. Na początku wprowadzono ustalenia terminologiczne odnoszące się do klasycznej triady lógos, éthos, pathos. Następnie omówiono, czym jest komunikacja biznesowa, a czym komunikacja w biznesie. Uwzględniając różnice między komunikacją zewnętrzną oraz wewnętrzną, omówiono metodę AC/DC jako przykład skutecznego kierowania komunikacją wewnętrzną firmy. Przedstawienie schematu rozmowy oceniającej (związanej z udzielaniem konstruktywnych informacji zwrotnych oraz stosowaniem praktyk motywacyjnych, inaczej zwanych wzmacniającymi) pozwoliło wskazać wytyczne, zgodnie z którymi powinna ona przebiegać.
Artykuł ukazuje retorykę prezydencką Wołodymyra Zełenskiego jako zasób strategiczny, który Ukraina wykorzystuje w konfrontacji z rosyjskim agresorem po 24.02.2022 roku. Uchwytując różne aspekty komunikacji politycznej prowadzonej przez ukraińskiego prezydenta, staramy się wyjaśnić, w jaki sposób i dlaczego państwo ukraińskie potrafiło podjąć skuteczną kampanię komunikacyjną w czasach inwazji ze strony potężnego sąsiada. Zgodnie z naszymi założeniami jest to w szczególności kwestia: 1) jasności i trafności celów, które głowa Ukrainy chce osiągnąć poprzez swoją retorykę; 2) inkluzywności formuły, której używa Zełenski, aby zademonstrować istotę bycia Ukraińcem i wkładu w ukraińską kulturę; 3) jego biegłości artystycznej, która pomaga w identyfikacji właściwych środków przekonujących szeroką publiczność do jego narracji i programu. Weryfikując trafność postawionych hipotez, wykorzystaliśmy teoretyczne koncepcje logosu, etosu i patosu, by przeanalizować wybrane przemówienia wygłoszone przez ukraińskiego prezydenta. Ponadto odnieśliśmy się do modelu „przywództwa wzmacniającego” w ujęciu George’a C. Edwardsa III, a także zjawiska, które Frans Johansson określił mianem „efektu medycejskiego”. Wyniki pracy potwierdziły nasze oczekiwania. Wysoka jakość i strategiczne znaczenie wypowiedzi Zełenskiego po 24.02.2022 r. wynikają z trzech głównych źródeł, tj. 1) przejrzystego i uzasadnionego przekazu; 2) jednoczących cech mówcy; 3) jego umiejętności perswazyjnych.
EN
The article exposes Volodymyr Zelenskyy’s presidential rhetoric as a strategic resource in Ukraine’s confrontation with the Russian aggressor after 24.02.2022. By grasping varied aspects of political communication exercised by the Ukrainian president, we try to explain how and why the Ukrainian state is capable of creating an effective communication campaign in times of being invaded by its powerful neighbor. According to our assumptions, it is particularly a matter of 1. clarity and relevance of goals that the head of Ukraine wants to achieve through his rhetoric, 2. inclusiveness of the formula that Zelenskyy uses to demonstrate the essence of being Ukrainian and contributing to Ukrainian culture; 3. his artistic proficiency which helps him in identifying the proper means of persuading broad audiences to his narrative and agenda. To verify the accuracy of the hypotheses, we employed theoretical concepts of logos, ethos, and pathos in the course of analysing chosen speeches delivered by the Ukrainian president. Moreover, the notions of “facilitating leadership” proposed by George C. Edwards III, and the “Medici Effect” coined by Frans Johansson are involved. The outcomes of the work confirmed our expectations. The high quality and strategic meaning of Zelenskyy’s statements after 24.02.2022 come from three main sources, i.e., 1. transparent and justified message; 2. the unifying qualities of the speaker; 3. his persuasive skilfulness.
Il presente articolo è dedicato al trattamento dell’ipotiposi nel romanzo francese d’età barocca. Dopo aver proposto una definizione di questa figura, intesa come un discorso particolarmente adatto alla rappresentazione di uno « spettacolo » impressionante e patetico, lo studio si concentra sul corpus di Marin Le Roy de Gomberville, autore di romanzi di successo la cui produzione si estende dal 1619 al 1651. Attraverso l’analisi stilistica di alcuni estratti rappresentativi, questo articolo si propone si mettere in luce alcuni elementi di una retorica e di una pragmatica dell’ipotiposi.
EN
This paper considers the treatement of hypotyposis in baroque French narrative fiction. After providing a definition of this figure, understood as a discourse particularly suited to the representation of a striking and pathetic « spectacle », the study focuses on its usage in the corpus of novels by Marin Le Roy de Gomberville, a successful author whose fictional production covers the 1619-1651 period. Through the stylistic study of some representative excerpts, this article aims to identify some elements of a rhetorics and a pragmatics of hypotyposis.
The main question of my paper—inspired by Aby Warburg’s notion of Pathosformeln and his reading of Darwin’s The Expression of the Emotions in Man and Animal— is how animals can represent pathos of human experience in a way, which humanistic, purely anthropocentric forms of expression can no longer account for. In order to present my argument I would like to analyse three examples from literature. Rainer Maria Rilke’s Malte, Thomas Bernhard’s Distortion and W. G. Sebald’s Austerlitz. In all three cases animal are necessary to express human pathos but the intensity of this expression seems to go far beyond the limits of the traditional human-animal division.
The essay examines films and video installations that present the figures of suffering bodies and trigger strong dysphoric sensations through empathy: Karaoke (1998) by Donigan Cumming, Last Days (2005) by Gus Van Sant, and Drunk (2000) by Gillian Wearing. In addition to strong pathemic strategies that intensify the reception of the image, these artworks also contain counter-pathemic elements that distance the viewer from pathos. These long, moving, close examinations of pathemic physical states not only project the viewer into a frozen, insistent, and fascinated gaze at the suffering body and place him or her in a mirrored passive position but also offer an opportunity to move from sensation to sentiment, and then to sensitivity toward and experience of various stages of the empathetic response.
Philosophizing, according to E. Martens, can be seen as an elemental cultural technology, like arithmetic or writing, which both can and should be acquired in childhood. Martens is proposing here an understanding of philosophy that attributes value not only to the content canon, but also to the process itself, as Wittgenstein, for one, also did when he stated in the Tractatus Logico-Philosophicus, “Philosophy is not a doctrine, but an activity.” For Socrates, this activity consisted in “giving an account of ourselves, our knowledge, our way of life.” In Nietzsche’s view, the precondition for this kind of accounting is the personal capacity for self-distancing, which allows us to grasp our quite individual primal experiences of emotion, perception, sudden illuminations of insight, and so on, as general concepts and logical structures.
The article deals with the concept or the image of God in the Hebrew Bible and the various understandings and interpretations of it by Jewish thinkers through generations. The biblical text, full of contradictions and anthropomorphic assertions about God, was a source of discomfort for Jewish philosophers and theologians. Therefore, the sublima-tion and distillation of the text was necessary, and it was done by use of different her-meneutical methods. The article deals with various attributes of the biblical God, and presents different theological and philosophical interpretations of that issue by major Jewish thinkers.
Wpisując się w poetykę krótkich i krwawych form narracyjnych; tak popularnych we Francji nękanej wojnami religijnymi; canards sanglants z upodobaniem posługują się hypotypozą; aby ukazywać brutalne sceny przemocy w sposób niezwykle sugestywny. Wspomniana figura retoryczna; wkomponowana w strukturę formalną owych broszur okolicznościowych; nie tylko oddziałuje na wyobraźnię czytelnika; m.in. poprzez swoistą surowość w doborze środków stylistycznych i – często pozorną – neutralność opisu zbrodni; ale też ulega patetycznym amplifikacjom; dostosowuje się do charakteru szesnasto- i siedemnastowiecznej prozy. Adaptując środki wyrazu do potrzeby dobitnego; atrakcyjnego i odpychającego zarazem sposobu przedstawiania aktualnych wydarzeń czy też palącej problematyki; autorzy tym efektywniej manipulują emocjami czytelnika; by wpoić mu propagowane przez siebie wartości moralne; poddać krytyce naganne zachowania i zjawiska natury społecznej; politycznej lub religijnej. Kreślone przez nich obrazy przybliżają tym samym w interesujący sposób realia ówczesnej epoki.
EN
Canards sanglants fit squarely into the poetics of short, bloody stories, very popular in 16th and 17th century France which is tormented by the Wars of Religion. Those occasional booklets willingly have recourse to hypotyposis, in order to present the brutal scenes of violence in an exceptionally suggestive manner. The rhetorical figure, integrated with the narrative structure of canards, is supposed to have an influence on reader’s imagination, i.a. by means of restrained use of the stylistic devices and impartiality – which often turns out to be illusory – of the crime’s description. However, it can be subject to pathetic amplification and it adapts to the 16th and 17th century prose. By virtue of this approach, that consists in representing the recent events or the most important issues in a distinct, disturbing, but also attractive way, the authors attempt to manipulate emotions, to share their moralizing reflections and inculcate some ethical values into the public, to criticize the social, political or religious phenomena of the time.
The main subject of the article is a diverse image of the generation of World War I in Polish and Balkan literature. The two works which have been a subject of the comparative study are Badge of Loyal Service by Andrzej Strug and the novel Domobran Jambrek by Miroslaw Krleža (a part of Croatian God Mars). The author explains the principles and functions of pompous poetics of the description of war in the prose by Strug and in a completely different, ironic poetics of the stories by Krleža. Despite many similarities, the two works transmit different artistic and political ideologies. In the last part of the article, another point of reference to the subject of war is a novel by Serbian writer Miloš Crnjanski: Records of Czarnojevic. In the conclusion of her considerations, the author points to the diversity of contexts of tradition and draws attention to the importance of formative function of Polish Romanticism.
PL
Głównym tematem artykułu jest zróżnicowanie obrazu pokolenia I wojny światowej w literaturze polskiej i bałkańskiej. Przedmiotem przeprowadzonej analizy porównawczej stały się dwa utwory: Odznaka za wierną służbę Andrzeja Struga oraz opowiadanie Ambrożek domobrońca (Domobran Jambrek) Miroslava Krležy z tomu Chorwacki bóg Mars. Autorka objaśnia zasady i funkcję patetycznej poetyki opisu wojny w prozie Struga oraz zupełnie odmiennej, ironicznej poetyki opowiadania Krležy. Mimo wielu podobieństw, oba utwory emitują odmienne ideologie artystyczne i polityczne. W zakończeniu artykułu kolejnym odniesieniem dla tematu wojennego jest powieść serbskiego pisarza, Miloša Crnjanskiego pt. Zapiski o Czarnojeviciu. W konkluzji rozważań autorka wskazuje na odmienność kontekstów tradycji i zwraca uwagę na formacyjne znaczenie polskiego romantyzmu.
While persuasion seems to be present virtually in all texts across cultures, times and registers, in many ways it is primarily religious discourse that adopts persuasion as one of its key instruments to convince the audience of the veracity of the doctrine it presents. The present paper explores Czech and English scripted sermons, particularly their closing passages, in respect of the persuasive strategies employed. The main emphasis is placed on how preachers combine the three components of Aristotelian appeal and how such layering may enhance persuasion. The corpus-based analysis shows that the sophisticated structure of the closing passages of the sermons is capable of creating the desired persuasive effect, presenting the doctrine (logos), building the preacher’s credibility and authority (ethos) as well as evoking emotions (pathos). Such an intricate interplay of the Aristotelian components thus leads the audience to the desired understanding and to a more effective reception of the truth presented, and, ultimately, to persuasion. It follows that unlike the rather rigid persuasive structure of Czech sermon closings (viz. L-E-P), English closing passages exhibit a much greater diversity.
The period of the German occupation, the ‘Böhmen und Mähren’ Protectorate and World War II constitutes a specific cultural, social, intellectual, as well as emotional and affective ’space’ of confrontation with extreme states and experiences — which are then variously articulated and shapes by art, as well as reflected in art theory and philosophy of art. The current debate on the crisis of humanism and the newly aroused theoretical interest in anthropological, philosophical and aesthetic phenomena such as affectivity, pathos, and the performativity and mediality of emotions and affects, puts into a new light also the issue of the relationship between art and violence in Czech art, and in particular poetry, of the wartime period. Our main question in this context is: How should one explain that even amongst the horrors of war, occupation, and brutal violence, in confrontation with inhumanity, cruelty and suffering, highly impressive aesthetic works are created? Can the unimaginable be represented? The authors seek to provide at least a partial answer by presenting an analysis of the wartime poetry of Jan Zahradníček from his Korouhve, especially of his Žalm roku dvaačtyřicátého (Psalm of ’42).
The study is largely concerned with the topic of pathos, affect and the pathic quality in Czech thinking about art and aesthetics in the first half of the 1940s. Consideration of pathos is here, at the same time, a reconstruction of the relationship between aesthetic and art-historical thinking about art, a reconstruction of the affective/emotional experiencing of art and the attitude to aesthetics/ethics in occupied Prague during the war years, and of the pathos of resistance to violence even at the cost of suffering and sacrifice, as represented by the art historians and theorists Růžena Vacková (1901–1982) and Pavel Kropáček (1915–1943). The study sets out from the idea of the existence of a relationship between suffering and activity, practice and pathos, passivity and passion as active forces underpinning both actions and the making of art. The Second World War constitutes a highly specific cultural and social, mental, but also emotional and affective, ‘space’ in which man was faced with extreme states and experiences that were articulated in art in a variety of modes of depiction, but also duly reflected in the theory and philosophy of art. Here reflexions of pathos, monumentality and nobility come to the fore as aesthetic (or esthetico-psychological and philosophical) categories in the theory of art, along with a pathic history of art and pathic modus vivendi of not just artists, but also art theorists, and pathos as the icono-pathic force of works of art in general.
The purpose of this article is to analyze rhetorical strategies in the donation crowdfunding model. The research material is 40 business cards of creators on Patronite.pl who maintain profiles in the journalism category, have at least one hundred patrons and receive a monthly amount of funding not less than the minimum gross national salary. Based on these, the topoi focused on building a community with the audience were extracted, confirming that the most significant role in this form of crowdfunding is played by pathos strategies and trust in the creator.
PL
Celem niniejszego artykułu jest analiza strategii retorycznych w donacyjnym modelu crowdfundingu. Materiałem badawczym jest 40 wizytówek twórców w serwisie Patronite.pl, którzy prowadzą profile w kategorii publicystyka, zrzeszają co najmniej stu patronów oraz uzyskują miesięczną kwotę finansowania nie niższą niż minimalna pensja krajowa brutto. Na ich podstawie wyodrębniono toposy skoncentrowane na budowaniu wspólnoty z odbiorcami, potwierdzając, że najistotniejszą rolę w tej formie crowdfundingu odgrywają strategie patosowe oraz zaufanie do twórcy.
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