Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 2

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  persuasive
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

Wpływ potoczności na perswazję wypowiedzi Andrzeja Leppera

100%
Korycińska-Skóra K.
Język a Kultura
|
2014
|
vol. 24
69 - 78
EN
The purpose of the article is to describe the elements of colloquial language style, appearing in the statements of the leader of the political party Samoobrona, Andrzej Lepper, recorded during a debate with Jan Rokita, the leader of another political party Platforma Obywatelska (14/03/2004). The main goal of the research is to determine the influence of commonness on the persuasive effect. Analysis of the material confirmed that the use of everyday vocabulary and uncomplicated syntax has a huge impact on the public opinion. Through vivid, evocative language that facilitates understanding of the official texts complicated for the average Pole, Lepper reduces the distance between him and his electorate. Commonness in this case is used to implement the strategy of obtaining the favor of recipients and is a weapon in the hands of a politician.
2
Publication available in full text mode
Content available

Motywy religijne w komercyjnym przekazie reklamowym a sacrum w przekazie religijnym

67%
Stępniak K.
Studia Medioznawcze
|
2018
|
issue 2 (73)
85-97
PL
Głównym celem naukowym artykułu jest ukazanie różnicy między tym, co bywa nazywane sacrum w reklamie komercyjnej a sacrum w reklamie religijnej. Autor artykułu uważa, że w reklamie komercyjnej zamiast o sacrum powinno się mówić o elementach religijnych występujących w reklamie, sacrum bowiem zachowuje swoją tożsamość jedynie w reklamie religijnej. Elementy religijne w reklamie komercyjnej mają inny cel niż sacrum w reklamie religijnej. Swoje refleksje autor opiera na literaturze przedmiotu i własnych badaniach empirycznych dotyczących fenomenu reklamy religijnej.
EN
The goal of this article is to map the sacrum in commercial advertising. The author argues that instead of the sacrum one should talk about religious elements in advertising, because the sacrum retains its identity only in religious advertising. Religious elements in commercial advertising have a different purpose than sacrum in religious advertising. Author’s reflections are based on the literature and his own empirical studies on the phenomenon of religious advertising.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.