Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Linguistische Treffen in Wrocław

Authors help

  1. 1 Kałasznik M.

Years help

  1. 1 2021

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  physician evaluations
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Argumentationsmuster und -schemata in positiven Arztbewertungen

100%
Kałasznik M.
Linguistische Treffen in Wrocław
|
2021
|
issue 19
119-131
EN
Nowadays there is a tendency to use the Internet for everything, e.g. evaluate products, services, people, etc. Online reviews play a major role because they can help determine the likelihood of buying a particular product, the use of a service, or the pre-evaluation of a particular person. In this context, doctor reviews are analyzed in the article, which are understood as texts in which a patient can rate his doctor after the visit or after the treatment. Thus, subjective opinions of the patient about the doctor come to light in doctor reviews. The function of doctor reviews, which are accessible online for everyone, is basically to take your own position on the doctor‘s visit and to describe the impressions. Linked to this, however, is the fact that such texts also have an appealing character in that they can induce other possible patients to choose an appropriate doctor. The corpus of the investigation includes almost 160 medical reviews from an orthopedic surgeon, which were taken from the medical evaluation portal jameda.de in October 2019. In this context, the present article tries to examine which argumentation patterns and schemes are used by Internet users in order to convince other potential patients to visit a doctor and to recommend him to others. In the case of argumentation models, recurring statements about the doctor‘s competence, success of the treatment, friendly and competent care by the doctor and the entire team, about communication skills and stress reduction could be found. These factors determine the overall positive evaluation and the recommendation of the doctor, as well as contribute to the fact that patients thank the doctor in the evaluation. The identified categories, however, also refer to the expectations of the patients with regard to the doctor‘s visit. In the case of argumentation schemes, on the other hand, linguistic means could be identified that introduce a certain type of argumentation (causal, pragmatic and symptomatic argumentation as well as argumentation based on analogy). The analysis is anchored in the field of pragmalinguistics, the results of which can also be important for practice owners and doctors who attach great importance to online marketing.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.