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Porównania
|
2019
|
vol. 24
|
issue 1
55-67
EN
Ryszard Kupidura, ENTANGLED GONZO, VIOLENCE OF REPRESENTATION AND A MOSAIC OF NATIONAL FANTASIES, OR ABOUT THE “UKRAINIAN TRILOGY” BYZIEMOWIT SZCZEREK. “PORÓWNANIA” 1 (24), 2019. Vol. XXIV, P. 55-67. ISSN 1733-165X. The aim of this paper is the analysis of three books by Ziemowit Szczerek: Mordor will come and eat us (2013), Tattoo with tryzub (2015) and Intermarium (2017), which due to the presence of topics related to the eastern neighbor of Poland, the author of the article combines in a „Ukrainian trilogy”. The problems addressed in the text include among others: the issue of genre status of Szczerek’s oeuvre; questions about implications of writing about the country with postcolonial status and an attempt to approach the Ukrainian situation from a supra-regional perspective.
PL
Ryszard Kupidura, GONZO UWIKŁANE, PRZEMOC PRZEDSTAWIENIA ORAZ MOZAIKA FANTAZMATÓW NARODOWYCH, CZYLI O „UKRAIŃSKIEJ TRYLOGII” ZIEMOWITA SZCZERKA. „PORÓWNANIA” 1 (24), 2019. T. XXIV, S. 55-67. ISSN 1733-165X. Celem niniejszego tekstu jest analiza trzech książek Ziemowita Szczerka: Przyjdzie Mordor i nas zje (2013), Tatuażu z tryzubem (2015) oraz Międzymorza (2017), które ze względu na obecność w nich tematów związanych ze wschodnim sąsiadem Polski autor artykułu łączy umownie w „ukraińską trylogię”. Wśród podjętych w tekście problemów badawczych znalazły się m.in.: kwestia genologicznego statusu twórczości Szczerka, pytania o implikacje, które niesie za sobą pisanie reportaży na temat kraju o wieloletniej i złożonej historii stosunków kolonialnych z krajem, z którego pochodzi sam pisarz, czy wreszcie próba spojrzenia na ukraińską sytuację z ponadregionalnej perspektywy.
EN
The development of geographic information accompanied by the expansion towards accumulation of the greater and greater amount of geospatial data – initiated the specific theoretical marriage of reflection on objectivizing character of the digital imago mundi and the cognitive relationship between the “state of the world” and the “state of the mind”. Whereby, electronic repositories of “geoevery- kind” data constitute the direct articulation of consciously acquiring and organising spatial data, additionally supported by the evidence of emergence of the new and inspired by “the sciences of cognition” (that is: cognitive psychology, cognitive science, philosophy of the mind, etc.) technologicalsolutions in this realm. Such a theoretically-technical amalgam of information considerably limits – and being the clue of this paper – the explanatory usefulness of digital spatial data in the sociological analysis and deforms the contemporary state of knowledge regarding spatially-driven collective behaviours, leading to the rise of the mentioned myths.
EN
If we accept the distinction between sex and gender, introduced by the Second Wave of Feminism, and if we agree that gender does not have to be limited to two sexes, we will enter the terrain of the queer, the world of labile, liquid sexuality where the borders between men and women get blurred and the space opens for creating various human hybrids. In Poland, the middle of 1990 saw the launch of the women’s studies, gay and lesbian studies, gender studies, queer, LGBT, opening new domains and new methods of human studies. We can call them post-feminist and cultural studies because they stem from the feminist distinction between sex and gender and are focused on gender, i.e. on cultural rather than biological determinants of human beings. The new human sciences will have to face such new narratives of human beings, rethink the concept of objectivity (science) and commitment, learn to live in pluralistic world of many theories and more precisely many discourses, and to learn to cooperate with various groups to present their point of view. But first of all, the new human sciences will have to replace the idea of unity by idea of difference. Once we were looking for unity, now we are looking for difference.
EN
Brand Hero is a character identifying the brand. It is also the tool of marketing communication especially uses in the case of brands addressed to children. For them, the brand hero is a character with which they create an emotional bond. Therefore is possible, that Brand Hero accompanying product increases its sale, because in the influence market children largely decide about the purchases of goods intended for them. The study was conducted for parents and childless persons (N = 770) and its aim was to identify the influence of 3 types of brad heroes (no-name, multigenerational, mainstream) and lack of brand hero on purchase decisions regarding juice. The outcomes show the participants for themselves chose juice without the hero. When they chose juice for children comparably often chose juice without the hero and with the multigenerational and mainstream hero. The justifications of the choice allowed getting to know the motives that were directed. The most surprising fact was that, for the large group of participants (also parents), the presences of brand hero evoked adverse associations for the brand, and first of all lower quality of the product and manipulation of marketing.
EN
The aim of the study was to decode images of universities located in Wrocław on the basis of the city’s official narrative. The corpus, consisting of 180 media statements, was acquired from the portal www.wroclaw.pl. The chronological scope covered the academic year 2019/2020. The criterion for the selection of research material was the occurrence of the word “university” in the text. One of the analysis subjects was the number of mentions concerning each of the universities and the values attributed to them, the style and context of the texts, the events that were described and the people speaking on behalf of the universities. Another important element of the research was an analysis of genre press photographs, during which reference was made to the typology by Joanna Szylko-Kwas. It was decided to expand the typology to include photo-instruction—a genre appropriate for the relationship between a headline with a directive function and a photograph with an illustrative function. The results of the analysis made it possible to recreate media images of all the universities in Wrocław that emerged from the official narrative of the city. The information and reporting style was dominant in the texts and the headlines mostly had descriptive functions, while the photographs had illustrative functions.
EN
The aim of this paper is to identify the image of Ukrainians in the headlines found in the Polish electronic press. This study uses content analysis as an initial tool for outlining the content of the headlines as well as for classifying them according to the main feature. The analytical data consist of the headlines published on Polska Times website (www.polskatimes.pl) between 2015-2019 and tagged “Ukrainian” or “Ukrainians” (N=194). In reference to previous studies, this paper aims to expand existing knowledge regarding the role and functions of press headlines by examining the Polish electronic press. The quantitative analysis shows that, although informative headlines still dominate, their proportion has been declining since 2017 (from 50 to 35 per cent). At the same time, the proportion of enigmatic, or intriguing headlines has been increasing (from 21 to 30 per cent). An engaging, often rhetorical question appears in about 11 per cent of the research material. Moreover, the percentage of poetic and stereotypical headlines is relatively small (on average about 9 per cent each year). Historical disputes are also rarely mentioned in the research corpus (about 5 per cent each year). The length of the headlines, which in the entire analyzed period was between 76 and 88 characters including spaces, did not change significantly. In conclusion, this study makes it possible to record the main strategies of the Polish electronic press related to showing Ukrainians, whose visibility in Poland was increasing between 2015 and 2019. This is clearly confirmed by the more than six-fold increase in the number of headlines compared to 2015 and 2019.
EN
The subject of the document is the analysis of tourist-cultural potential of Chodzieski County carried out by Grzebyta Dominika, Mikos v. Rohrscheidt Armin with the use of the method for assessment of microregions potential, published in the monograph by Mikos von Rohrscheidt A. “Cultural Tourism. Phenomenon, potential, perspectives” [Gniezno 2008]. Apart from a short description of the destination and the data on the research procedures, the compilation includes the full valorization form completed on the basis of the carried-out assessment, well as the list of conclusions and suggestions referring to the increase of the potential and cultural tourism organization. The last element of the report is the descriptive material based on the analysis results which present the area as a destination of different forms of cultural tourism.
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